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Edge Interview: Nvidia

Whose job is it to ensure that when you buy a graphics card, you get what you’re paying for? The same people whose job it is to ensure that when a developer spends money supporting that graphics card, it stands to get it back. Responsible for the chief ‘enabler’ in today’s PC gaming, the GPU, companies like AMD and Nvidia are the platform holders, expected to support game makers as much as any Microsoft or Sony.

There’s no bias in saying that when it comes to marketing that role, Nvidia has come out on top this generation.

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