Could a $399 pricepoint save the Playstation 3?

The gap between Sony and other console manufacturers is widening as gamers are flocking to cheaper Nintendo and Microsoft products.

The recent NPD numbers show that Sony's recent $100 price cut might not have worked as well as the console manufacturer had hoped.

Microsoft saw gains of 63% after they dropped the price of the Xbox 360 premium by just $50, the same percentage boost that Sony saw after their $100 price cut.

Playstation 3 sales for August were down about 15% from the previous month, as gamers bought up the last of the 60 gigabyte Playstation 3's, leaving the $599 pack the only option for consumers.

Obviously Sony can't go into the Holiday season with a $599 bundle as their only option for consumers. It has been rumored by many publications that Sony will introduce a new 40 gigabyte Playstation 3 at $399 and drop the price of the 80 gigabyte bundle to $499.

While a $399 Playstation 3 would drive sales is it enough to put Sony back in the dominant position in the video game market?

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sticky doja3903d ago

I have a feeling if this gets approved, its gonna start an online riot.

drtysouf213903d ago

to have the highest number sold to "win"? And what does "winning" entail exactly? If the Wii sells 120 million in its lifetime and the 360 sells 100 million and the PS3 80 million does that make the 360 and the PS3 a failure because they came in second and third? My question is what is the least amount a console has to sell in its lifetime to be considered a failure and how can anyone say any console will win or lose when the 360 is in its 2nd year and the Wii and PS3 are in its first? Why is their so much speculation so early in these consoles life cycle?

I am just curious how people view this.

RealityCheck3903d ago (Edited 3903d ago )

I agree with you 100% that it makes no sense to try to call one console the winner and all the others failures.

Now to try to answer your question as to why people are still doing it, it is because they think that if a console gets a bad "rep" or a bad "aura" of being a failure, developers will jump ship and stop supporting the competitor's consoles and just focus on the console labeled as "the winner". It's also to scare people into NOT buying the competitor's console. It's a dirty scare tactic on two fronts.

I am a big fan of open competition so I would personally hate to see a world with only one gaming console. I think the developers should be free to develop for any console and let the consumers decide with their wallets. To try to scare or bribe developers is just unethical.

I have all 3 consoles, for me there is no war, no winner, no looser, just a lot of gaming fun!

agent8643903d ago (Edited 3903d ago )

here is my criteria for whether a console is a winner :

1. makes a substantial profit for the parent company over its lifetime
2. expands the boundaries of gaming as entertainment and art
3. helps to expand the market for gaming

the wii so far is a big winner by this criteria, but it doesn't mean the other 2 wont follow.

my worry about microsoft is that they're playing a scorched earth game, unable to make reliable hardware and profit from it, bleeding profitability out of the industry and really in the business of destroying Sony rather than in the gaming business. Sony certainly gave them a lot of help by launching a costly machine a year late, unable to deliver immediatley on promises of technical superiority, though ultimately those may be fulfilled. At least they have a track record of profitablility in the industry. I think and hope that both can turn it around and fix the things that are wrong and learn from their mistakes next time around.

macalatus3903d ago (Edited 3903d ago )


That has got to be one of the best observations about the current console
gen war. I couldn't have said it better. Bubble for you!!

Lightning Mr Bubbles3903d ago

I don't think PS3 will outsell XBOX 360 this year, even at $399, But it certaily could help keep the gap respectable.

Everything seems to point that the PS3 will only get better with time, but it's right now that they really need help hanging in.

ktchong3903d ago (Edited 3903d ago )

I think $400 price tag will actually help, a lot. However, it's not gonna happen.

If PS3 drops to $400, then it'll just have to give me 5 great exclusives, (or 4 *great* exclusives complemented by 2-3 *good* exclusives, or 3 great ones with 4-5 good ones, etc., you get the point,) and it'll be good to go.

i Shank u3903d ago (Edited 3903d ago )

it'd be a great move by sony, but i agree with you it seems unlikely to happen soon, seeing how they're losing alot of money on every ps3 sold at 500-600, dropping it to 400 would be hard to do, but very slick if pulled off. they sell the 60 gb right now at 500, if they get a bunch of cheap 40 gb drives, take out the emo-engine and wi fi and memory card hookeups, and while still a big loss it might not as big as we think

Kenshin_BATT0USAI3903d ago

I wouldn't buy it unless it had a wi-fi, not everyone has a port for the internet in every room. Almost all of my electronics are wi-fi.

Naruto3903d ago

the wii will not sell 120 million