Submitted by Murpho 1697d ago | news

LotRO has tripled its revenue since going free-to-play

Free-to-play may actually be the proper way to offer MMOs instead of subscriptions, as Turbine has recently revealed that Lord of the Rings Online has tripled its revenue since switching the game over to that model back in September... (Industry, Lord Of The Rings Online, Lord of the Rings Online: Mines of Moria, Lord of the Rings Online: Shadows of Angma, PC, Turbine)

Credit url: tentonhammer.com
Alternative Sources
Pandamobile  +   1697d ago
Have a struggling MMO? Make it free to play, and you'll pretty much guarantee success.

Hello APB F2P.
N4GAddict  +   1697d ago
I hope more publisher do this
Active Reload  +   1697d ago
"LotRO has tripled its revenue since going free-to-play"

Panthers  +   1697d ago
I dont really know how they do it, but I dont like the idea best gear in the game to be purchased with microtransactions.

I hope SW ToR isnt F2P
WhittO  +   1697d ago
Not just struggling, Guild Wars came with F2P right out of the gate and sold millions, only because the game wasn't as robust or deep enough to play for years after did people stop playing.

If you look up Guild Wars 2 vids that game looks to be incredible.
imoutofthecontest  +   1697d ago
Well, the difference being that Guild Wars isn't reeeeaaaaallly and *MMO* in the strictest terms. It lacks the "massively" part, specifically.
WhittO  +   1697d ago
well, true but it is an online RPG mixed with MMO.

Really it is massive too, if you have EON expansion and the original, the map is HUGE, just as big as WOW, never mind the other 2 expansions that have their own HUGE maps/lands to explore!! It only lacks in content and updates..
DanCrabtree  +   1697d ago
Micro-transactions are where it's at. Just ask Zynga.
WhiteNoise  +   1697d ago
That's good to hear, if the majority of MMO's go free to play then I'll never have a gaming drought again.
OhReginald  +   1697d ago
...or just make an amazing MMORPG that is worth your while....like world of warcraft.
SnakeCL  +   1697d ago
Except WoW was pretty mediocre when it was first launched. WoW was a case of being in the right place at the right time, not being far and away better than everything else out there.
Lirky  +   1697d ago
im sure this will happen with Dcuniverse someday
P_Bomb  +   1697d ago
I hope so. Then I'd buy it.
newhumanbreed  +   1697d ago
lol those Koreans over there at Nexon have been making millions off of Maple Story.
soundslike  +   1697d ago
They found a good model
You get like 40 hours of non-stop gameplay, then you can open access to new cities' questlines for pretty cheap. Even if you don't end up playing past the F2P "wall"(although theres still stuff to do) you just got a huge amount of fun for free.

It makes miles more sense then stripping the game of all fun quests and selling outfits and crafting mats ...
Spenok  +   1697d ago
Very nice. I bought this game when it came out way back in the day. And what i got to play of it i really liked. However i hit a game breaking bug that seemed to only effect me, so i had to drop it. As soon as it went F2P i fired it up again, and have been having a blast. Though i havent spent any money on it yet lol.

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