Sony's PlayStation 3 will follow Microsoft's Xbox 360 into the video market, but will blaze its own distinct path.
Tretton won't say just what Sony's business strategy will be to chase Xbox. However, he laid out broad preliminary plans supporting recent indications made by Sony chairman Howard Stringer that the PS3 home gaming console and the PlayStation Portable will be key platforms in a companywide plan to offer video downloads of entertainment content.
"Everybody in the world has rightly pointed out that Sony is uniquely positioned with having a great heritage in hardware, and a great heritage in software -- they own a music business, they own a successful movie studio and a successful gaming division," he said. "So just based on our internal resources alone we should be able to take advantage of synergies. We're working closely together to come up with a service that we think will be of benefit to the consumer as well as not just the PlayStation brand but potentially across all Sony properties."
Tretton had this to say about blu-ray:
"I think we play an every greater role this time around because DVD was established at the time of the PlayStation 2, but here with the PlayStation 3, we're really at the pioneer end of helping to establish the Blu-ray platform."
Noting that 83% of PS3 owners have viewed a Blu-ray movie with their console and 73% have purchased a Blu-ray movie, Tretton said, "People are buying the PlayStation 3 primarily for gaming, but they are buying, renting and watching Blu-ray movies on them as well."