Kotaku: So what the hell was going on with the video we just posted below? It's all part of Microsoft's new "A Hero Must Rise. Believe" campaign to promote Halo 3.
The campaign experience does not focus on "Halo 3's" graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire "Halo" trilogy: duty, sacrifice, and most importantly, heroism.
The spot from today is called "Museum," and is a teaser for the upcoming "Diorama" in which a major scene from the Halo 3 trilogy was modeled by famous designer Stan Winston-to scale-in a massive 1200 square foot setup reaching 12 feet into the air. All the smoke and mirrors are almost enough to make you forget Halo 3 is just another notable FPS. Almost.
Full press release after the jump.