With the influx of new and casual gamers, retailers are finding themselves having to adjust their strategies to better cater to the expanding video game customer base. GameStop recently said that they had to "retool" how they think about merchandising and layout.
The video game industry isn't just for the hardcore gamers anymore. The audience has been broadening (in part thanks to the DS and Wii) and more and more publishers are putting an emphasis on the casual market. The casual wave has implications for the world's biggest video game retailer as well, according to The New York Times.