Sony Ericsson eyes PlayStation brand

Sony Ericsson is considering tapping into Sony's PlayStation and Bravia television brands to create new ranges of high-end handsets.

"Its an area of possible future activity," said Miles Flint, president of the Swedish-Japanese handset market.

A PlayStation phone was also a possibility, said Mr Flint, although he stressed the technology behind such a device was still some way from being perfected.

"We need to make sure that it is a credible phone, and be sure we are justified in putting that identity on it," said Mr Flint, who will step down as president in November.

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