Major PC makers are launching new, cheaper gaming PC with high-performance features to target mainstream and female gamers. In conjunction with cheaper systems, the big companies continue to make extra-expensive systems for the niche of deep-pocketed extreme gamers.
Retail sales of PC games have shrunk for the better part of 2000s, although PC gamers (29% of Americans age 12-64) still currently outsize console gamers (24% - all new and old consoles combined.) According to analysts, PC game sales are expected to rebound and grow 27% from $7 billion in 2006 to $13 billion by 2012, and worldwide sales of gaming PCs are expected to grow 39% in 2007. Analysts say a factor that is driving the growths is women and girls, who are getting into PC gaming for social games like World of Warcraft, Lineage, Runescape, The Sims, and Second Life, which run exclusively or better on PCs.
The following Wall Street Journal article reports the state of PC gaming in details.