Sony has recently said that critics and reviews do not matter and do not affect video game sales. However, a new study shows otherwise: video games with a Metascore above 90% gross 531 percent higher than the industry average in the US, and those games make up less than 2 percent of all released titles. The study examined hundreds of titles for Xbox 360, PS3, and Wii that are sold through both retail and downloadable channels.
The new study, titled "Console Intelligence Brief 2007," was conducted by a San Diego-based independent research firm, Electronic Entertainment Design and Research (EEDAR).
EEDAR's mission is to help publishers and developers make informed decisions about how to build and market games. The objective of this research paper is to "analyzes the importance of online functionality, game review scores, and identifies success factors among consoles."
Next-Gen.biz summarizes the study in a succinct, easy-to-understand language. You may read Next-Gen's article via the second article link below.
Next-Gen.biz and the official EEDAR site reveal additional interesting key points like how online features, ESRB ratings, and genres influence sales.