2010 has been huge for the Digital Download industry. The scope of digital downloads have changed and so has player expectations. At the start of 2009, Digital Download games were often referred to as mini games and mobile games were all classed, casual games. Now, as we reach the end of the decade, retailers are scrambling to find strategies to compete and gamers have access to a virtually unlimited library of games on almost any imaginable platform. Digital access to retail and exclusive download titles alike have also changed how developers and publishers approach even the smallest of projects.