The PS2 was the undisputed last gen winner. Going into the current generation, Sony had a huge leg-up momentum and brand-wise. Many pegged the PS3 as once again the winner, but the PS3 has so far failed to live up to expectations. Japanese game journalist Kiyoshi Tane lays out why the PlayStation 3 has been a bust in his new 207-page-book Why Did The PS3 Fail?. Tane, an editor at culture mag Continue, originally stated that the PS3 would be a success.