For an upcoming year filled with the best the platform has to offer, pursuing the objective of getting the PS3 in as many homes as possible is still a necessity Sony needs to approach with an aggressive strategy.
Needs to happen. Has to happen, I believe. Sony simply cannot sustain another holiday season in last place and they have to do something to spark ps3 surgence again. I look at next year and see Killzone 3 Uncharted 3 Infamous 2 Ico Collection Last Guardian Twisted Metal Motorstorm A. Starhawk And a host of software not even announced yet. I see a PSN line up that rivals anything anyone has got. I then see a 299 dollar price tag and people thinking they can hold off a little longer for the above games until it hits 199.99 Sony has to drop price for their investors and their in house developers whom make their software. They are depending on the Ps3 for their sales. Consumers are depending on Sony to lower the price. I think it'll happen. And when it does Sony is going to sweep the videogame world.
I think they can afford it now, but they also need to advertize more, what's the point of having price-cut and great exclusives if only the few know about them?
I have PS3 so i don't care personally BUT i want it to happen so more people can buy this beast and see how awesome it is. It has nothing to do if it is worth 299 or not, it was too me BUT more people can afford 199 then 299, that's a fact. And PS3 needs it if they want PS2 numbers. I hope they announce it at E3 with new even slimmer model.
"but they also need to advertize more" How much more do you people want sony to advertise?? They already got Gran Turismo 5 and PS move commercials on TV every single day. I guess people wont be satisfied until Sony starts coming to your house and talking to you personally.
I've been saying this for a while. The reason MS has them beat in the U.S. is because they have such an easy entry console at $199. This allows better options for a bigger variety of gamers. A 4GB console may screw long term gamers but they are clearly selling to some sort of consumer and Sony needs to tap into that The PS3's HDD entry size is over-generous for even moderate gamers. I ran on a 40 G for nearly 2 years and only now have upgraded to 500G Realistically nobody NEEDS an entry console with 160 GB of space right away. I'm sure they can easily offer a 20-40GB console for a lower price. SKU pricing seems to vary mostly dependent on HDD space anyway. But the big thing that MS will always have over Sony is that they can more easily cut their prices. The hardware is simply cheaper. So Sony can never catch up in this sense because MS will also keep lowering their prices to keep Sony in check. But when you factor in the potential of 2011 for Sony in terms of their software lineup I can see how MS's marketing tactics may not work next time around. But so long as they have the cheaper console they will continue to sell well. MS can cut those prices in the blink of an eye if they wanted to.
They could easily opt to have the 120gb sku as their low point entry system at $199. They need to ramp up the marketing on other strengths besides the bluray. It happened to them before with the ps2. For some time the ps2 not only sold to gamers but also movie buffs because other stand alone dvd players were just not cost effective. This time, the turnaround for cheaper blu players seems to have been quicker. Especially since the falling costs of HDTV. That selling point isnt an advantage for the ps3 as of now like it was with the ps2. A $199 ps3 will cause quite the stir in this console race. Possibly to force the hand of nintendo and or MS sooner than they would like.
i hear what your saying but how many more times can MS price cut the 360 before they aren't getting much money on each sold? i guess they could gain extra cash from more people buying software but even then, not all of the revenue is going to them on the other hand i think when the PS3 hits 199 it will be game over, even a noob should know that you are simply getting more for the same money or slightly more (i say slightly because i have no doubt MS will price cut as soon as this happens)
Sony needs to get rid of the hdd. Possibly an new mainboard iteration with 16 or 32gb flash can maybe work. Flash is still expensive, but intgrated on the mb it maybe can be build cost effective. 199 seems to far fetched, 249 would be a good start.
although I'm still waiting for my year end bonus to snatch the BLUE GT5 PS3!
Ah, the generic long list of future PS3 games.
Pretty awesome isn't it?
Ah, the generic reply of yet another a gimmick troll with a trite user name.
^Haha. We all know who that 1 lil disagree is from lol
why didn't you reply with the awesome list of future 360 exclusives oh wait....
would you like diapers to go with your tears and baby rattle? ms has a list of exclusives that could be written on the head of a pin, while Sony's list can be written on a scroll.
What's a matter TehCell64. Did all you other troll accounts get bubbled down to one? Just report this fool and move on. Hopefully a mod will check his history and ban this obvious multiple account troll.
Why go straight to $199, I say they can manage $249 for awhile.
I'm fairly skeptical on this. I'm not sure Sony would be able to get the costs down to a level that they can charge $199 and still make a profit. Maybe, and that's a big maybe, $249. Just not sure. IMHO, I think I'd rather see them working to get the price of Move and Subnav controllers down to get those sales going. The games are already priced well enough, I think a huge thing that is off putting to most buyers is the high cost and confusion associated with the additional controllers.
As much as id like to see it reach that price point, I don't think its going to happen this year. Right now the 160gb stand alone PS3 is ranked 15 on Amazon while the standalone 360s are much further down the road. The kinect bundle is one slot ahead the 160gb. So looking at that from a corprate sales stand point its doing very well at the price point it is at now. Maybe sometime in 2012 though.
Umm..who said this year? We're talkin about "2011".
@firefoxprime As we are closing out 2010, I think its pretty clear that by "this year", I was talking about 2011. Also the reason I said a price drop "sometime in 2012 though"
Once again, somebody always has to list games... I'm pretty sure every N4G reader knows what awesome games the PS3 has next year, enough of the redundancy.
Couldn't agree more with Balt Great comment :)
I think everyone's hoping for that $199 price, and I think it would pretty much cause PS3 sales to skyrocket. As a consumer this is the idea thing to do. But from a business standpoint I don't know. I think Sony wants it to happen, but will it be financially smart is the question they're asking right now. The PS3 is selling well at $299, and it'll have the games to back that price. It's true every odd year has seen a PS3 price drop, and my gut tells me we'll see another, but only a $50 price drop. I think we'll see the PS3 for $249 in 2011 and that will be enough to get most of the people to give up and fork over the money, and it'll be good for Sony as well. I'm sure there are people waiting for $199, but $249 will be good enough for them (I don't understand why they just don't fork over the $100 and get one now, but I guess.) So I say a $249 price for the PS3 in September, and it'll be bundled with a game or two and a Blu Ray for $249 for the holidays. A win for everybody.
hard to see a full 100 dollar drop but imagine a 199$ killzone 3 or LBP 2 bundle, that wold boost sales
Even I would by a 199$ Killzone3 bundle to get me a slim...
I don't know if it is precursor to a real price drop but right now on Amazon you can get a 160gb ps3 for 299 with a $75 credit from amazon effectively making it $224. Getting pretty close to that unbelievable sub $200 number.
was just about to say the same thing
Its about time I replace my fatty =)
so what happens when Microsoft cuts the 360's price to 99 dollars to counter PS3's price cut? xbox 360 will still beat PS3 in terms of sales. at least in america.
I can say that i am 90% sure that Sony will drop ps3 price next year at E3! And if that really happens you can see around 800,000 sold consoles by month,and i don't wanna speak what's gonna happen for next christmas and black friday oh my...
The mythical 199 woo! I thought the last price cut was enough to bury the competition. Then again, I thought GT5 was it, or was that Killzone 2? Metal Gear Solid 4? Uncharted 2? I've lost count. So 199 will do it huh? Alright's if you say so
Ahhh. A generic comment to match a GenericUserName. My hero indeed. A price drop would be great though. The other consoles are pretty cheap, but Sony seems to be holding their own pretty well.
Yes they are...not saying they aren't. But we've been hearing that next year ps3 will . . .heard it before with all those games, didn't happen. Ps, to come from having almost 75% market share the previous gen to "holding their own pretty well" this gen...wow
How he still has 2 bubbles, I will never know, but at least that's it for him in this thread.
@ Silly gameAr ~ Exactly. Especially when you factor in that the PS3 has always been the most expensive console, at all times, and still managed to "close the gap". The next major price drop in 2011 (most likely) WILL be the point where the 360 cannot keep it's 2nd place "lead" even if they price drop it as well.
"to come from having almost 75% market share the previous gen to "holding their own pretty well" this gen...wow" so by your logic once your at the top you should stay there for X amount of years, right? well guess what? sony did that its unrealistic to think you can stay at the top forever, mistakes are made and the competition makes a competitive effort
I have 2 PS3s already but it would be nice to see this happen.
Then MS will cut the Kinect 360 bundle to $199 and kill all their thunder.
@ Zir0 If Microsoft lowers their console to let's say $149 or offer a $199 bundle w/ Kinect, this would be great. A more affordable market of consoles is what the market needs right now.
Yup, you get what you pay for, and the 360 being the cheapest console ever, you get cheap quality with it.
There is tremendous demand now, but that's certainly not for the 360 itself, it's for Kinect. The 360 has had a $199 price point for ages now, and their users are generally unaware of feature set and value (buying units without a hard-drive for example). MS has always had the cheapest HD console. It remains to be seen where the market will go when they are all (Wii included, though it could always be the cheapest) relatively on par.
There will be a price drop in 2011. Its about due. Had one in 2007 then in 2009 so 2011 seems about right. It won't be $100 dollars though, more like a $50 drop seems on point. I'd be surprised though if the made it a hundred bucks.
yeah,i could see it being more line 50 bucks. And I could see MS doing the same, 50 bucks.
No way it will be 199 next year I think PS3 will hit 199 in 2013 when they announce PS4. $250 Seems more logical as a price drop especially w/ a still struggling economy.
than Xbox 720 is likely to hit 2012.
I already got a ps3; so it dosn't matter what sony does now. Just keep up the software ;D
my thought as well. sure it would be great for those who are waiting for that 199 price tag, but i have mine. unless of course it breaks. than drop the price Sony!!! :)
I really don't think Sony wants to play loss leader, moreover I don't think they need it, they are doing great where they are at for now.
if anything i think $299 with move they may or may not be able to make profit but at the least it will move ps3s and move along with content next year could definetly help of course microsoft will do something similar but thats how it always is
There are no such drives in production anymore. The smallest is currently 160gb and that will likely be gone in a matter of months. And as these retail for around $40 I'm sure the cost to Sony is under $20.
There are still 80 and 120 gig 2.5 inch harddrives made for cheap notebooks.
I think you're seeing old stock, even $250 netbooks come with a minimum 160gb drive. The only drives I see smaller than 160gb are SSDs, and they are not cheap.
Maybe I should wait. I just sold my slim xbox and I want to buy a ps3.
no just do it already
50€ left to collect and ill buy ps3 320gb+move bundle :)
2011 will be remembered as the fall of the Xbox 360 and rise of the PS3.
200? It's going to sell like hot cakes.
that would be sweet! It'd sell out everywhere no joke
At 199 its gonna be a videogame genocide
If they drop the price to $199, it will fly off the shelves.
If they lowered the price of the PS3 then I would go out, trade-in my 80Gb "Fat" PS3 and buy a 250Gb Slim. I can get £130 for trading in my 80Gb, so i'd be looking at less than £100 for the Slim.
not a bad idea =)
If Sony lowered the price to $100, they would kill MS. They should advertise more about what they offer compared to the competition. Free online play, Blue Ray, and upcoming exclusives, just to name a few. Do a apple vs microsoft type of thing.
Having a $199 SKU, along with the strong first party lineup for 2011 would make the PS3 an unbelievable force to be reckoned with next year. Sony would be wise to do this, if possible. There would be, aside from personal preference, no more excuses for not owning a PS3.
I see MS responding with a $149 pretty much from day one when/if this happens. The 360 is cheaper to produce and they have more money, so they can afford to play the price game. I think Sony will need to drive home the fact that when you add online play to the equation, the PS3 is the cheaper choice overall, something Sony has NOT done at all in its marketing. They need to rethink that, at least for the US cause Kevin Butler is not working. That's a huge ace it holds over the 360 but the ordinary consumer is unaware. Seriously, who runs their marketing department? Here's a rough cut for a magazine and billboard ad. Xbox + online Gaming for 1 year = $260 Xbox + online Gaming for 2 years = $320 Xbox + online Gaming for 3 years = $380 Xbox + online Gaming for 4 years = $440 ....PS3 + online gaming forever = $299 It only does best value for money.... Now pay me Sony, lol.
@sleepy3... In order for you to get paid you need to actually convince someone. The above argument has been made by Sony and Sony loyalists since the day the PS3 launched and its still struggling to take hold here in the U.S. Clearly the cost of Xbox Live Gold does not factor into the average consumers consideration. Please choose a new plan of attack.
It is strange how 360 gamers do not care about paying to play online when the truth is you do save money and it adds up over the years. Hell I have gotten PS3 since 2007 so with that $ saved up take a guess what I'm going to use it for... games or hell even PS4. I will be sad if PS4 does not have free online gaming. I can see people defending the 360 but when it comes to paying online why bother defending it? Why not put your foot down and demand to play for free? Eh it is what it is I guess. PC gamers have been enjoying not paying to play online for years and I think they are onto something.
Well they could include GOW3 in with the price drop. I would go with 120gb HDD, GOW3, LBP, second controller. Since those games are cheep now that would boost sales though the roof, or GOW3 and a great seller blu ray movie. If i didnt have my ps3 already I would be more attrated 199 Full bundle with either.
Price cut at E3 would be the best pr move they could make. . Have a great show, showing off their industry leading games only on PlayStation, and then oh yeah btw... Now $199 USD. . Sales through the roof for the entire summer and into the holidays. *edit* We will know if their is a price cut when they give their yearly fiscal forecast for 2011 at the end of their fiscal year. If SONY forecasts more than their projected 15 million PS3's sold for 2010 in 2011, then the only way I see that possible is with a price cut.