"One thing about the video game industry, just like other major industries, is that it’s dominated by trends. In recent years the safest bets are first person shooters and sequels; both of which have become redundant and the main catalyst behind the lack of originality in the current gaming landscape. However while playing Epic Game’s latest title on the iOS platform, Infinity Blade i realized that the next major trend is finally upon us. Analysts and Public Relations folks alike coined it as “Episodic Content,” but that’s not going to work. I’d like to call it: pay-as-you-go gaming."