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Activision: Kobe Bryant Call of Duty Ad 'Controversy' is 'Very Hypocritical'

Call of Duty: Black Ops shattered the five-day sales record, generating $650 million worldwide, and part of the game's success likely can be attributed to heavy marketing. The most prominent ad featuring Rolling Stones' "Gimme Shelter" and stars like Kobe Bryant was mostly embraced by gamers, but some TV networks, like ESPN found the commercial to be completely inappropriate.

In a recent interview, IndustryGamers asked Activision Publishing CEO Eric Hirshberg, an advertising expert who previously helped Sony craft the Kevin Butler campaign, about the ad and the controversy surrounding it. Hirshberg is none too pleased with the TV networks like ESPN. He also feels that video games are still not given the respect they deserve.

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industrygamers.com
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PeeWizzle2843d ago

The jungle heat! Thela Hun Ginjeet!

donniebaseball2843d ago

I agree with Activision on this. The networks like ESPN are being stupid about the ad, and they were certainly more than happy to take the huge bags of cash to run the commercial.

blodulv2843d ago (Edited 2843d ago )

The majority of ESPN's personalities are a bunch of nerds with ego's a lot larger than they should be. These jealous frat boy/sports star wannabees are also apparently attention whores (this COD bullshit and "The Decision" come to mind).

Not sure how anyone can watch that network nowadays on a regular basis. Other than Berman, they're a bunch of tards.

Get MNF back with Al Michaels and quit talkin' about video games.

/rant