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Sony's Lack Of PlayStation Move Marketing Shows Their Strength

Microsoft's Kinect sales for this holiday season have been pretty fantastic so far. What else could you call 2.5 million units sold with even higher sales being projected for the end of the year? It's easy to get caught up in this kind of number crunching, and assume that Microsoft is going to fly into next year ready to bring the fight to Sony's doorstep. But looking at 2011 right now, that doesn't appear farther from the truth. In fact, you could even go so far as to say that this next year is going to be Sony's foot forward in showing their commitment to those truly interested in the gaming world.

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Selyah2778d ago

I'm kinda surprised it has managed that many sales.

NYC_Gamer2778d ago

MS made sure that Kinect had a lot of mainstream support

rezzah2778d ago

500 Million to be exact.

This is a guess from what i say like a month ago but Move's ads were around 14k?

gcolley2778d ago

why is everyone so obsessed with $500 million? it is all i read in comments in every kinect article.

must be a fanboy thing

Motion2778d ago (Edited 2778d ago )

@gcolley

People bring up $500M because that's the approx. amount of money M$ is spending on Kinect marketing alone. With that kind of marketing budget, its not really the product selling itself anymore, and alot of people like to point that out. Do you honestly think Kinect would have a fraction of its sales if they only spent a few million on advertising like most products?

2777d ago
krisq2777d ago

'As an example do you think if someone launched the power glove right now and gave it a $500m advertisement budget it would sell as good as Kinect or MOVE for that matter....NO.'

Actually, yes. Yes, it would.

2777d ago
King_of _the_Casuals2777d ago (Edited 2777d ago )

Let's say everything Sony Fanboys Say about "Kinect" is True! Lets' say Kinect is just another Eyetoy and that people only buy it because of all the MainStream Advertising.

Saying that.....wouldn't it just show Sony's FAILURE and MicroSoft outsmarting them in everyway possible???
It's not MicroSoft fault that Sony doesn't know how to run proper advertisement to sell a product.....that's Sony's Fault alone.

If you're gonna try to blame someone....look internal before trying to blame others. I'm just saying!!!

Sprud2777d ago

edonus,

You seem to overestimate the intelligence of sheep.

RankFTW2777d ago

I only care about the games. Move has them, Kinect does not.

Fat Bastard2777d ago

Let me tell you why it is stupid to spend $500 million on marketing alone. 500,000,000/150 = 3,333,333. Microsoft has to sell MORE THAN 3.3 million Kinects just to break even because the stores get some of that profit. Then take into account the large amounts of money Microsoft had to spend on the people who designed and tested the product. $500 million is a huge amount of money to spend on marketing. Sony should have already made money since they've sold 4.5 million moves and didn't spend much on marketing, so how the hell is "MicroSoft outsmarting them in everyway possible??? ". Sony exists to make money, and they will end up making more money off Move than Microsoft will off Kinect due to the advertising budget. This is the reason the 360 only has about 5 good exclusive games; all the money they could spend on developing games is spent on marketing their products.

Captain Tuttle2777d ago

They've probably already sold 3.3 million of the things, they're projecting to sell 5 million by the end of the year. They'll probably end up doing it too.

HolyOrangeCows2777d ago

"As an example do you think if someone launched the power glove right now and gave it a $500m advertisement budget it would sell as good as Kinect or MOVE for that matter....NO"

It's called the Wii, and it's selling gangbusters.

CarlosX3602775d ago

This proves that word of mouth > $500 million dollars marketing. Good job SONY! :)

+ Show (10) more repliesLast reply 2775d ago
mephman2778d ago

If you spend the rumoured $600m on marketing, you'd kind of expect a decent return.

WhittO2778d ago (Edited 2778d ago )

Ye, that is just ridiculous really, but you can't exactly blame them for marketing their product well lol.

I was going to buy Move but there just arent enough titles out for me to justify getting it yet, except Heavy Rain and 1 or 2 others.

I will buy it when K3 comes around and a few other games that I would actually want to play more than 2 times lol.

That is part of the reason why the sales for Move will be steady as better games start launching, Kinect can only compete with Moves launch line-up and barely at that, it will struggle to keep trying to sell the same game but different "theme" to customers (e.g instead of jumping in sports you would be jumping in star wars lol, same thing) that is all it offers.

ChristianGamer2778d ago

Splitting hairs but it's 500 million, not 600 million. But hey, what's a measly hundred million right?

RageAgainstTheMShine2778d ago

Sony is an experienced consumer electronics company with more than 30 years of experience on hardware marketing. Do not underestimate them. They know how to do it even with very little budget compared to M$.

PS1 & PS2 anyone?

TheLastGuardian2778d ago

M$ will never make that half a billion back. I don't have cable TV so all I see Sony doing to advertise is Kevin Butler ads. Sony makes quality products, there's no reason for them to not advertise them enough.

Zachmo1822778d ago

@RageAgainstTheMShine

Are you sure about that? The psp go didn't do so hot.

The PS2 had a lot of commercials. Mostly advertising what ever games. Sure it probably wasn't sony advertising it but the publisher them selves but im sure that helped sell some PS2's.

cooperdnizzle2778d ago

Yea right, And to the people below me/ The company M$ does not have more money than the brand name Sony. M$ Is worth about 87 billion dollars. If you put all the sub division of Sony like the record labels they own like Columbia Records Sony pictures Columbia pics and every other thing Sony does, Like There sound exclusive format For AMC Theaters. Sony is worth HUNDREDS OF BILLIONS OF DOLLARS. Bill Gates is one of the richest men in the world, His company however is not. Sony has the foot in the door with everything.

RedDragan2777d ago

The people who disagreed with cooperdnizzle are in fact wrong.

Sony is a bigger company then Microsoft.

Ult iMate2777d ago (Edited 2777d ago )

@Zachmo182
are you serious? PSP is _the only_ handheld device, that could withstand against Nintendo's handhelds. With decent share. For five years. With a successor on the horizon. Noone could do that before.

tehReaper2777d ago

I'm sorry guys, but you need to start thinking in reality. Sony is not bigger than Microsoft. Took 2 seconds to google it.

"Microsoft has 8.9 Billion shares valued at $19.44 each. Sony has 1 billion valued at $21.87 each. Microsoft is more valuable."

Source: http://www.chacha.com/quest...

RedDragan2777d ago

Dem0n...

It's time for you to learn a little about business.

SONY:
Total assets $137.694 billion (2010)
Total equity $31.741 billion (2010)
Revenue $77.205 billion (2010)

MICROSOFT:
Total assets $86.113 billion (2010)
Total equity $46.175 billion (2010)
Revenue $62.484 billion (2010)

Sony is quite a bit larger than Microsoft. Share prices are not everything, business is far more complicated than that.

And the fact that Sony is a Hardware Manufacturer, which brings HOO-OOOO-OOOGE overheads as part of it's very nature, still has over $30Billion in Equity shows just how rediculously big that company is.

Microsoft's bigger equity means little when their overhead figures are vastly smaller.

Sony is apparently struggling... and is still pulling in nearly $14Billion more each year than Microsoft can manage and bear in mind, Microsoft has taken into account it's fastest ever selling Operating System - Windows 7.

Sony's Blu-Ray has still to take over DVD!!! What will their figures be like when that happens?!?!?!??!

So you see, although massive... Microsoft is no match for the Sony Corp. parent company.

tehReaper2776d ago

I know enough about business to know that Microsoft is more VALUABLE than Sony.

Sony's 36 Billion market cap is not bigger than Microsoft's 232 Billion market cap.

Sorry RedDragon, Microsoft is bigger. Everywhere except N4G, at least.

+ Show (8) more repliesLast reply 2776d ago
L4DRocks2778d ago (Edited 2778d ago )

Why are you surprised there is a lot of marketing for it right now. I do not understand why people keep saying Move is not getting marketed. It's on coca cola bottles being advertised by subway and a few others. It also has a few commercials for it featuring Kevin Butler a few Best Buy ones and I have seen a Subway one.

There is advertising for it I see at least a few commercials for it everyday. Well at least here in the US it is getting advertised I guess it depends where you live. I don't get why people are acting like it has zero advertising when it in fact it actually has quite the big advertising campaign.

Gawdl3y2778d ago

@L4DRocks I have only seen a single PS Move advertisement in the US.

KozmoOchez2777d ago

I've actually seen quite the amount of Move commercials, and I really only watch the NFL on tv. At night though, when I watch tv to fall asleep, there are all the wii and kinect commercials - but its just the hipster commercials for Just Dance, Michael Jackson Experience, and Dance Central.

Where's that darn Kinectimals commercial????

jhenri2777d ago

I work at a theatre and we played move commercials before movies

Sanrin2778d ago (Edited 2778d ago )

Lot of Oprah fans like it apparently.

edit- Also, I think the main point is that while move has been getting a lot of marketing..Kinect has blown it out the water in terms of market coverage.

fear882778d ago

Unfortunately for Microsoft, You don't earn any industry gaming awards on a product being over marketed. You earn them with the quality of software.

Who knows maybe microsoft could set aside some of that $500 mil to make an award for themselves (Best Overhyped piece of Tech).

ForceCSW2778d ago (Edited 2778d ago )

It does make you wonder, a game like Uncharted 2 was made on a budget of about 20 million, and even a block buster like GTAIV was cost about a 100 million. Imagine what a game with a budget of 500 million could do, but of course there would need to be an amazingly talented developer behind it.

Christopher2778d ago

Third parties care about their market, and if Kinect goes into 2011 with a vastly larger number of consumers with which they could sell Kinect games to and a much smaller market for the Move, then those third parties will support Kinect over Move. The more that support Kinect, the more games, the more people who will buy Kinect, and the continued growth of the platform will follow from there.

Sony's lack of marketing is showing that they aren't marketing well enough to at least break even with Kinect, let alone create a market that third parties will attach themselves to in the long run over the standard controller.

If Microsoft reaches 5m sold by the end of the year, ahead of Sony's two month lead release, then there's definitely going to be some continued support for Kinect and Microsoft will do what they can to keep the momentum going. Microsoft's plan is to make their money back, and tons more, through licensing fees for each game that third-parties make for Kinect, and marketing will help to start that process by increasing initial sales for a strong starting community to which third parties can sell.

jmare2778d ago (Edited 2778d ago )

The only problem with your logic is that it ignores the Wii audience which is much larger than the Kinect audience. Move should allow developers to create HD versions of Wii games or Wii-like games on the PS3. The same cannot be done on the 360, or at least not as easily.By giving developers an easy way to increase their prospective returns, I would expect more and more developers to take advantage of this.

EDIT: With the level of shovelware out there, you really think no one will take advantage of the ease of porting games over to the PS3 and up rez the graphics a little? I don't mean to imply that I think every developer will, but the likelihood of no developers trying is just as remote in my opinion. Also, there are plenty of Wii developers that have become frustrated by the Wii hardware and wish they could do better justice to their vision.

Christopher2778d ago

*** The only problem with your logic is that it ignores the Wii audience which is much larger than the Kinect audience.***

Two separate groups and has absolutely no bearing on whether third parties will support Kinect over Move or not. As long as the audience is there, then they will support one or both.

***Move should allow developers to create HD versions of Wii games or Wii-like games on the PS3.***

And yet most Wii developers are reluctant to work on a console that will have much higher production costs due to the need for HD graphics combined with a market that is but a mere fraction of the market that exists for lower production costs.

***By giving developers an easy way to increase their prospective returns, I would expect more and more developers to take advantage of this.***

Only if Move increases its market tremendously will this really take off.

gamingdroid2778d ago (Edited 2778d ago )

I don't know what numskull would think that not advertising a product is a good idea unless your product is so hot you can't keep it on the shelf. The only company that has that problem is the Nintendo Wii and they showed it through years of shortage.

Everyone else should advertise following cgoodno comment above.

If you don't advertise and don't invest into your product, you appear weak in front of everyone including the consumers and developers. Why would I support a platform that the manufacturer isn't putting their brunt behind?

With that said, I believe PS Move has enough traction to be a serious platform and believe that the Wii's decline might be a result of the PS Move/Kinect sales. We will see, we will see....

"Move should allow developers to create HD versions of Wii games or Wii-like games on the PS3."

So you will sell Wii like games to an audience that picked a PS3 (read hardcore games) over a Wii that cost less?

That is in addition to what cgoodno already pointed out.

pork_chop_express2778d ago

@cgoood
every 1st party release from sony like lbp2 kz3 expands core userbase.

3rd parties like disney get to branch out wii titles to ps3, which helps support both platforms.

You wont see 3rd parties pushing move tech but you will see massive support.

As i have said its a cunning standpoint, the device offers the only true 1:1 motion available but it can also pretend to be wii motion plus.

They dont even need to change anything but run it in 720p 1080p sony are going to be alot less strict about needing additions to third party titles that include move support and retail for £24.99.

ActionBastard2778d ago (Edited 2778d ago )

You're disregarding the Move titles that can be played with just a DualShock too (RE5, MAG, Heavy Rain for example). That alone gives a 3rd party more flexibility with a title...Move, DS3 or both. You don't have that with Kinect regardless of their "hybrid control" talk. Look at EA Active 2. It's Kinect only on the 360, but just a game on the other platforms. That's the type of stuff Sony was talking about when they discussed full body motion gaming. There is only so much you CAN do. Regardless the marketing, the hype, etc, you have dancing and fitness games. Or games that play themselves (JoyRide). If they sell 5m, then 1/8 of their global install base has it. One eighth doesn't sound like a number devs are going to be racing out to make games for when they are/could have more success just making it a 360 game.

Christopher2778d ago (Edited 2778d ago )

***every 1st party release from sony like lbp2 kz3 expands core userbase.***

The _only_ thing that increases the Move user base is the sales of Move remotes/bundles.

***You wont see 3rd parties pushing move tech but you will see massive support.***

Only if the audience is of such a size that it would be deemed viable.

Why would any company go from an audience of over 60m on the Wii to an audience of under 3m on the PS3 at this time?

In order to encourage third party support, Sony needs to market the heck out of Move and increase its sales as a sign to third parties that there exists a profitable market there.

This has nothing to do with what's better, Kinect or Move, and everything to do with businesses and their need to market their products appropriately. Sony doesn't have the luxury of just sitting back and waiting for their audience to increase, because there's already a dominant factor (Nintendo) and a company with massive amounts of money (Microsoft) that is already working to out sell them on a product in the same genre.

***You're disregarding the Move titles that can be played with just a DualShock too (RE5, MAG, Heavy Rain for example). That alone gives a 3rd party more flexibility with a title...Move, DS3 or both.***

It has absolutely no bearing, actually. Companies would have to spend more money to implement move controls for their game(s) when they already know everyone owns a standard controller. Until Move is of such a size that it becomes an interest, you won't see the vast majority of developers even thinking about Move controllers. Let alone the fact that many games just wouldn't work with motion controllers.

***That's the type of stuff Sony was talking about when they discussed full body motion gaming. There is only so much you CAN do.***

Again, this isn't about what's better, it's about marketing to increase the audience to which third parties can sell products. If the audience for Kinect is so big, then people will come up with games that they will buy. Even if they are shovelware or the same type of game over and over. The audience is there, not on the Move.

ActionBastard2778d ago (Edited 2778d ago )

It has quite a bit of bearing. The code base isn't radically different from the Wii and relatively "simple" to implement. Why do you think damn near every PS3 game motion would work on (and even some that wouldn't) got patches? My point is a developer can make a game, add both control methods and STILL make money regardless. Socom 4...another dual control game...doesn't effect anyone negative. Have Move? Great. Don't have Move? Great. It don't work like that with Kinect.

Chris3992778d ago (Edited 2778d ago )

but I'd like to point out that Move uses something like 6 MB of RAM and can be integrated in less than 2 weeks into a title (there's a Dr. Richard Marks interview that I'm too lazy to find atm that covers this). Kinect requires games built from the ground up to incorporate it's functionality. It takes almost no effort to add Move to a title (see: Ruse or Dead Space 2 or whatever that EA golf game was that got released not too long ago). So critical sales mass aside, MS has the onus of maintaining and growing that consumer base, so that developers take a risk and produce Kinect exclusive software.

Sony does not have nearly as much pressure (though I'm sure that they still want their product to sell).

This definitely works to Sony's advantage when you can just tack on Move onto almost any title at little time or expense. In 2011 I expect to see more "Move compatible" (not necessarily Move exclusive, but who cares) titles than Kinect software, and by a wide margin.

AKA2282778d ago

cgoodno,

Each one of your replies is only further proving the point of the article - That Microsoft has very little exclusives for their core audience and is banking on the success of Kinect to create a new audience for them which is why they are spending half a billion on marketing it. Sony does not need to do this because they are not trying to shift focus to just the Move. Its just an extra, Sony is spending their millions creating new awesome 1st party exclusives and new IPs, as seen by their 2011 lineup, they plan to move systems by creating core games, you know gamers games. And with Sony, its not a sprint, its a marathon. As more games come out with Move support move will continue to sell more and more. They dont have to spend half a billion to get a new audience to buy their motion controller because they are busy spending millions creating core exclusives and new IPs for their current fanbase. Think about this, PS2 has sold about 150 million units. Wii has sold about 75 million now and has to resort to casual motion controls and shovelware to do it, Wii would have to sell at the same rate for the next 4 yrs to match lifetime ps2 sales, and that will not happen because Wii wont even be supported in 4 years. Wii went completely casual and still won't be able to match ps2 sales. Ps3 will enlarge their hardcore gaming audience by releasing exclusives after exclusive and as Move sells more and more they will slowly be building a casual audience. Sony does not need to panic and blow half a million to shove motion controls down everyones throat and create a new audience since they have no exclusives for their core base left. This is exactly how ps3 will be around for another 6 yrs easy. Have fun with your big Kinect market filled with shovelware, dance and fitness games. I will be playing awesome core exclusives and be playing some of those core exclusives with a new most accurate motion controller (LBP2, Killzone3, Socom, etc etc)

Christopher2777d ago

***With the level of shovelware out there, you really think no one will take advantage of the ease of porting games over to the PS3 and up rez the graphics a little?****

With the much higher cost of PS3 dev kits, the increased cost of upping the graphics (and it's more than twice the resolution), followed by going into a much smaller market? Not until there's a large enough audience to support the decision.

***It has quite a bit of bearing. The code base isn't radically different from the Wii and relatively "simple" to implement.***

It definitely doesn't have any bearing and the statement he made was for implementing, not finalizing the Move controls. Even in KZ3 beta they haven't come close to finalizing the move control scheme. In general, control schemes for games are tested over many months even with the very well known DS3 controller, adding in Move only increases these tests even further.

***Sony does not need to do this because they are not trying to shift focus to just the Move.***

And do what they did with the PS3 Eye when it released, half-arse support it? No, Sony is putting a good amount of support behind it, but Sony is also spreading themselves thin (tons of 1st party, Move, and 3D) and that means that other motion control systems are likely to overshadow Sony's product in such a manner that it may become inconsequential as far as the market is considered (notice I said may, not will).

I'm not saying anything but that if Sony wants Move to succeed, they need to market it better. Not at Microsoft's massive level, but better.

My examples with Kinect were showing Microsoft's goals and why they may succeed if they continue to sell as well as they have.

Where is the Coca-cola partnership? Subway? These two key promotional elements were discussed at E3, yet we haven't seen anything of them at all. Instead, all we have seen, during the busiest shopping time of the year, are a few commercials that are greatly overshadowed by Kinect.

***This is exactly how ps3 will be around for another 6 yrs easy. Have fun with your big Kinect market filled with shovelware, dance and fitness games. I will be playing awesome core exclusives and be playing some of those core exclusives with a new most accurate motion controller (LBP2, Killzone3, Socom, etc etc)***

Really? You don't know me, so I'll let you into a little secret: I'm a huge fan of the PS3. I'm a PS+ subscriber. I'm only level 11, but I don't have much time to game as others. My PS3 collection is over 100 disc games and about as many PSN games. There likely are but a handful of people on this site who support the PS3 as much or more than I do.

The difference is, I don't let my preference turn into bias when I discuss the business elements of the industry.

baodeus2777d ago (Edited 2777d ago )

@jmare

The problem with you logic is that you assume the wii audience wanting to buy something more expansive when they already have something similar. Do you think they really care for accuracy? Do you think they gonna buy it to play KZ3, heavy rain, Mag, etc....?

I guess there is also something that you don't understand about the wii audience is that, they love those silly avatar, those silly games and the family oriented games or co-op games. So if move doesn't advertise toward games like Sorcery for example, and rather focusing on games for hard core (which i don't even know if the hard core prefer the move or the DS3), i don't see how it gonna steal anything from wii audiences by selling the same thing that they already have, but more focus on hard core games.

If people wanted good graphics, they would have bought the x360 or ps3 already. I don't really think they care about that if at all.

ActionBastard2777d ago

Implement/Finalize applies to EVERYTHING in a game. KZ3 has already been shown running with Move. Its removal from the beta running alpha code is simply to nail down connection issues, control issues, matching issues, gameplay tweaks, bugs, etc...not because it isn't finalized. KZ3 itself isn't finalized. Again, cost has no bearing when Sony's purposefully made the code base as similar as it is to the Wii. When used in an FPS, Move is the right side of a DS3 and that's exactly how it is coded. They are trying to avoid what you are hypothesizing and are succeeding imo. MAG had Move controls (which work very well) added after the fact and in little time. Adding Move isn't like building an entirely new game (Kinect), it's simply adding a control scheme.

gamingdroid2777d ago

"i don't see how it gonna steal anything from wii audiences by selling the same thing that they already have, but more focus on hard core games."

Exactly! I don't see why a Wii owner (or any casual gamer for that matter), would select a console twice as expensive as the Wii when to the consumer it essentially feels the same. It is not about what it is, rather what it appears as to the consumer.

Further exacerbating the issue is how many here actually thinks PS Move controls in core games is better over the standard DS3?

To me, everything about PS Move points to secondary non-important accessory from marketing, proper game releases and support. The idea that technologically it is superior to the Wii (which it is only in some areas) will sell, is the same idea as technology will sell. That isn't entirely true and we have seen time and time again that the best technology doesn't always win.

Christopher2777d ago (Edited 2777d ago )

***Adding Move isn't like building an entirely new game (Kinect), it's simply adding a control scheme. ***

No one said it was. But, is investing in the extra time and effort to add it going to really add much to their sales versus the already present audience of 100% of PS3 owners who own a standard controller?

If anything, I think companies may likely release their game with DS3 support and add Move via an update or DLC if it does well enough and there is enough community desire for it. If Move had a substantial growth over time, I would say eventually it would become standard to apply both AND move-specific game titles would be produced at a much faster rate in addition to the standard hardcore games.

If there's a rapidly growing audience for a specific device, third parties will still want to assess their ability to market games to it and will try their best to get in on the ground level so they have a base to build upon early on.

So far, Microsoft's marketing is paying off on showing a strong initial audience, which third parties will definitely take notice. Ubisoft specifically has been the second best developing company on the Wii and DS, so them getting out their exercise game at release is a huge step for them gaining ground, setting standards, and working towards creating other titles that will allow them to dominate in sales with the device.

In the end, you and I aren't disagreeing on the ease of implementing Move (though, there is some downplaying on yours and others part in regards to how easy it is to implement), what we're disagreeing on is the perspective of the viability of utilizing them out of the box by third parties. I believe it will be based on audience size, you believe it doesn't matter since it is that easy to implement.

IMHO, if it was that easy, why haven't we heard anything about the following games using Move: Crysis, Call of Duty, Medal of Honor, Dead Space 2 (only the Wii port is Move enabled, not required), Bioshock Infinite, Deus Ex, Bulletstorm, Mass Effect 2, and so on?

RealtorMDandDC2777d ago

Will it be good.........for M$ to sell 5 million Kinects.....yes...but for core gamer "NO"..

Reason being.....the more Kinects hit the market and is sold....M$ will now cater more towards the causal crowd.....and leave their core gamers that made them what they are in the dark...

What great core games does M$ have planned for 2011 and beyond? M$ needs to spend $500 million to help secure a top-notch studio to create top-notch exclusive.....

Sony has a great core line-up for all types of gamers....that honestly cannot be said about M$........

ActionBastard2777d ago

"But, is investing in the extra time and effort to add it going to really add much to their sales versus the already present audience of 100% of PS3 owners who own a standard controller?"

Yes because the time is 6MB. That's less than an options menu of a title. Effort is minimal due to having devs kits since June 2009. It's a win/win for devs, period. Marketing or not, Move has sold extremely well(so has Kinect obviously). Move just has the longer legs imo. Because of how well it works, not because BK or Kellogg's slapped a pic of it on their goods.

+ Show (13) more repliesLast reply 2777d ago
Mizz_mai2777d ago

me too im not a fan of move my bf love's it,there's no killer app for the move bar RE5gold(my opinion i like ie because we get to play together) but it's still some amazing tech

jeseth2777d ago

???

Not a lot of marketing? I see move commercials all the time.

Vherostar2777d ago (Edited 2777d ago )

People forget MS needed the marketing purely because people saw it as a more hardcore console than PS3. PS3 already had a ton of casual buyers from the people who bought games like Singstar & Buzz which have sold millions.

+ Show (7) more repliesLast reply 2775d ago
units2778d ago (Edited 2778d ago )

i have seen more move ads than kinect and sony even said themselves that the 4 million were shipped not sold

ChristianGamer2778d ago

Are you saying it isn't shipped, it's sold? Genuine question, don't flame me please

dragon822777d ago

They said it was shipped numbers, They also said that retailers keep asking for more which is why they have shipped so many. Logically this means that they are selling quite well if retailers keep asking for more.

Lionhead2778d ago (Edited 2778d ago )

Typical same troll

It's hilarious

lol disagrees, I guess your groupies don't agree.

poopoojames2778d ago

Kinect is all over the TV in the UK, it's even normal to see two kinect ads in one break.

Move is doing good, but it could be doing better.

HINDERIZATION2778d ago (Edited 2778d ago )

you really like poo, don'tchya?

HeavenlySnipes2778d ago

Girl standing in front of mirror - "Hey can you tell I've been playing Xbox"

Guy - "Uh huh"
Girl - "Maybe you should play some Xbox"
Guy - "She knows about the donuts"
- Jump into advertisement for the fitness game.

I see that commercial so many times I rember the exact things the girl was wearing at the beginning and end of the commercial (only the girl though). Jesus I actually typed the lines above from the top of my head.

Dante1122778d ago

@ Heavenly

Idk about that commercial but I do see that Dance Central one alot.

Lionhead2778d ago

LOL That's all I see on TV as well.

Only Playstation ads I've seen are the Best Buy ones.

rezzah2778d ago

@ lion

Not sure where you are in the world, but in Ontario here the only Sony ads i see is the one with the kids saying repeated to their parents "I want plations 3 and move". Its a walmart ad.

Mizz_mai2777d ago

as a woman i hate that ad,can you tell i've been playing xbox....puh-leeeease it's obvious which corp knows women best.

the one who lets us carve up 100s of men at once...heavenly sword...whoooohoooo lol

+ Show (1) more replyLast reply 2777d ago
CobraKai2778d ago

plus keep in mind it's not just Kinect commercials; Burger King has endorsements in their restaurants and packaging.

wsoutlaw872778d ago

ive seen that stupid kinect and burger king commercial like 1000 times. You do see move ad but no more than the regular ps3 ads and on smaller channels or less popular times than kinect.

Vherostar2777d ago

Wow you always get one don't you?? Go away Units please. Take that bubble with you also.. If anybody really thinks that 4.1 million or 2.5 million number that MS and Sony have been brandishing are amounts sold to customers they need there head checking as it's impossible to check them numbers. All they can do is track the numbers sold to stores. Why do MS and Sony care how many sell to consumers as long as the stores keep ordering?