Michael French spoke to international EVP Mike Mauler.
It’s easy to think games retailers are fighting a losing battle.
With the rise of digital content, stores must be simply trying to stave off the eventual migration of consumers away from shops and to ‘Download now’ buttons, right?
Certainly, some stores are bearing the brunt of such big changes.
But not the towering behemoth like GameStop. Just ask Mike Mauler, EVP of the global games giant’s international business.