Things the Playstation 3 has been called: A computer, a hub and a multi-media center. And that's just by Sony. Previous Sony Computer Entertainment president Ken Kutaragi himself called the PS3 a "super computer."
Kaz is all about the software which is a change up from Ken.
Ken Kutaragi says:
"The PlayStation  is not a game machine. We've never once called it a game machine," -- Impress PC Watch, 05/05
Edit: Sorry dint see ur comment first as u're on ignore. Anyway, what logic are you talking about? If you read my post, the QUOTE IS FROM KEN NOT ME IDIOT...SO you played stranglehold demo minutes back, well we had the demo few weeks back. Why dont you wait for 4-5 years till you get good games and then tell Ken that PS3 is a games console.
ah, i understand, thats the reason i could play the srangehold demo before some minuts. your logic seems very flawed.
in jan. '06 microsoft said the 360 failure rate was only 3-5%. do you believe everything a corporate shill says?
How is that logic flawed? sak500 just provided evidence of what the father of PlayStation said himself.
would make up their mind. First Kutaragi markets the PS3 as a supercomputer. Then Sony wants to market it as a Bluray player so they can claim to have won the format war. Now they want to market it as just a "games" console bc 360 and Wii are crushing it in sales...
If you are going to lie Sony at least just stick to one...Not three.
The only one crushing any of the consoles is the Wii. The 360 is beating the PS3, not crushing. Maybe if it had it beat in all three territories I could see you saying crushing.
I don't see why there is so much hate for a company that brought games like GTA3, guitar hero into the industry. Can you answer me why you hate them sooooo much? Is it because they lie? Every company does it! MS said that hdmi didn't matter. We all saw where that lead to. Doesn't make me hate them.
I just don't understand why we all can't get along.
If gaming was paramount, when the ps3 was engineered they wouldn't have used the Cell processor. Blu-ray is why the ps3 is on store shelves. And the use of the Cell processor is stone cold proof of it.
quite true, all this waffling is just a sign of desperation, they are trying to find an identity for the PS3, they should have left it alone in its transition from a PS2 to a PS3, it was one of the best gaming boxes ever when it was a PS2, it was them who muddied the water and tried to make it a supercomputer/bluray player/web surfing device/cure for cancer.
but first they need to figure out what the message is. confused you won't be after this episode. I seem to remember the PS3 was being pushed as so much more than just a games machine it could be used as computer for surfing etc. that why you would pay more. If it is just a games machine then why PS3 TV oh yeah that where the competition is taking them. Maybe they have come to the conclusion that the majority of PS3 owners are gamers and that is what they use it for. Ultimately it is about the price; b/c the average consumer is not going to pay that much for the PS3, and that said they need some compelling games. Ah well maybe this is change in direction which will result in some positive moves by Sony. We watch with interest
i dont understand why people dislike the ps3 purely cos it has lots and lots of features that arent related to games! i understand that marketing it as this, that and the other may confuse, even worry some customer but personally as someone who thinks they're quite up on tech i love all the add ons and features the ps3 offers me, and with things like playTV around the corner this certainly will become the centre of my entertainment set-up!
to be honest i saw this potentail from day one, thats why i bought it, if i want games generally its the pc, but from next year, ps3 will have the games AND features...
just my 2 cents...
edit @ Jeremy Gerard, i understand that first and foremost people wanted a games console but sony has added extra features (yes at a cost) because they relise to make something which is 'future proof' that you need features that will become commen place, for example, yes not everyone wanted a blu-ray player but within a few years HDTV's will be the norm, and people will want a hd movie player. to succeed in the technology sector you have to stay ahead of the game and offer the future now...
also, the 360 doesnt offer half the features the ps3 does, not without PAYING FOR the add ons, wi-fi for example! oh and hows the 360's web browser working for you? checked your e-mails on it lately...
The PS3 has a bunch of features no one asked for, but was forced to pay for. The 360 has every feature the PS3 has except the ones that cost too much, if consumers never asked for a feature then you have to be careful what you add if it is going to increase price. You don't see GM adding lipstick holders to all their vehicles and jacking up the price on them all by $1000 bux, that would be stupid. Bad analogy i know but you get my point.
But here's the thing, people with the Wii that I know have also said that they don't care about the online gaming or the live marketplace or DVD playback as they just want a cheap games console and nothing more. Those are also features they never asked for. Hence they bought a Wii instead of the 360. I think the 360 is inbetween the barebones Wii and the feature packed PS3.
Sorry, but no casual gamer is going to buy a 360 or PS3 over a Wii.
Oh and also, I wouldn't talk about putting in features nobody wants because...do you REALLY think Microsoft will release a new generation Xbox with less features then the PS3?? You can bet your left testicle that they will add features....and then some :)
I think gamers want a console that will play games now, and in the future of the consoles life, who says we want all this future proofing in a console? Look at the wii, as for 360 not having half the features, are you really that brainwashed, of coarse it has half the features of PS3, and arguably more. Yes the 360 can browse the web, you just need to use the media extender, and like I said the only two features it does not have is wifi and bluray/HDDVD, but that is extra cost and no one asked for them. When is the last time you downloaded an HD film and watched it on your PS3? When is the last time you downloaded an HD movie off the internet and then played it on your PS3 seemlessly, or streamed music directly from windows to your 360 while in game?
dude if your happy forking out £300 every few years to keep up with technology then thats fine (retarded but fine), i personnaly would rather pay a little more now and not have to worry about buying add ons or a completely new system.
like my post says, its my 2 cents, dont feel like im bashing your love interest (the xbox) cos im not, its simply how i see it.
Nobody forced me to by the PS3, and anyone confused enough to consider paying for a luxury item something that is forced should really take a breather from playing games to get in touch with the real world (j/k).
Of course there are people who don't want all the features, so they buy a wii instead. Likewise there are people who don't mind paying for the extras, heck, I would have paid more if they had more ram on the box (I could rid myself of my regular PC). Anyone saying nobody asked for the features needs to stop including the rest of us in their blanket statements.
Well look, is it a games machine? Errr.....yes it plays PS3,PS2 and PS1 games.
Is it a Blu-ray player? Yep, it plays Blu-ray movies at maximum resolution and sometimes with 7.1 surround sound.
Is it a computer? Well yes, You can install a new operating system, plug in a keyboard, a mouse and a printer and you've got yourself a pretty good computer (my friend has this set-up and is loving it as he now has a "PC" in the living room.
Is it a media hub? Yes again, as you can view photo's, play video clips and play music. It can play DVD's and CD's. You can even surf the internet and stream all your media content from your PC to the PS3.
See, the problem is, they could just market it as a gaming machine....but that would really be selling itself short as it can do a lot of things very well! I reckon what Sony needs to do is market EVERY feature as if they did that, it would make the price tag look cheap in my eyes. I'm glad it's so feature packed as it saves me money & space buying stand alone products. I remember I went into work one time and was talking to the director about gadgets. I mentioned all the stuff I use my PS3 for and when he realised what it could do (because he initially thought it was just a games machine so he wasn't interested :)) he went out and bought it 3 days later!
He now comes into the office and streams content from his PC at home onto the PSP he nicked from his son and reckons it's a godsend.
Sony needs to really advertise it's machines features and stop those stupid crazy-ass "This is living" ad's. If they do it properly, they can have the gamers, the people who watch movies and all the gadget geeks out there lol
and one of the very few on here that doesn't bash another console :-D
Have a bubble
REM the P$3 was actually due out in "Spring 06". That means the devs had ample time to produce games and games with AAA quality (like LAIR). :O
Didn't Sony say that next-gen games will REQUIRE PooRay? No exclusive made yet demands it.
And what about this motion controller? They said rumble was last gen. So where's (at least) the exclusive games that shows all PS3 titles NEED it?
And why make the machine capable of installing Linux? What's the benefit (game-wise)? And why have a web browser that sucks yet your colleges call it a supercomputer, if this is a "game machine. PERIOD."??
The Blu-ray player market is too 'niche' at the moment, and Sony can't afford to take the focus off games (like they've been doing for umpteen months now). Back to games please!
As much as I respect Ken K, the mistake he made is branding it a super computer. At its core, the PS3 is a gaming machine. I believe the natural evolution of gaming machines is to tie into all mediums of communication and provide a beyond gaming experience. If I wanted just a gaming console, I'd find an SNES somewhere on ebay or stick to emulation.
Rebranding is very common in this business. I also agree with a post above about selling the PS3 short. It delivers a beyond gaming experience like the 360 but I don't think that's been communicated well.
How many people know it can play Blue ray?
How many know it can be a media hub for the living room?
How many 360 owners actually use the 360 as a media hub?
They need to rebrand but communicate the extra credit that the PS3 provides.
If Apple can knock the price down 200, please Sony .. Follow. Everyone wants an iPhone but not everyone can afford it. Everyone wants a PS3, but can't afford it. Everyone including Mart and dare I say Power of Green.
Another example as to why execs just need to shut the Fu*k up with contradicting comments like this. The fact that you go on record for 2 years saying the opposite and then turn around and make a comment like that. IT IS A GAME CONSOLE PERIOD. oooooooooooooooooooooohhhhhhhh hhhh didn't know that.
has other excellent features as standard.It's problem? Well, we all know don't we? Yes.It's the price!However, the cost is coming down and the software is slowly beginning to emerge,if only it didn't rely quite so much on Japanese influences for its games.Of course, thats just my dislike of hack n' slash showing,but give me a next gen wipeout and i would buy today.No. I'll never get rid of my 360 and i would even be tempted in to a Wii,what with Mario kart multiplayer on the horizon,but all things considered the PS3 IS a GAMES machine.Now, if only Sony would stop with this 10yr life time rubbish, they'd be back on track and credible again.
boink say: kaz is full of it!
This is the kind of marketing the PS3 needed from the start. Too little, too late, though, I'm afraid.
they put their foot up their azs i thought the ps3 was a insanely powerful, awesome, hella cool, blu-ray playing, cancer healing supercomputer
Smart move... Sony is starting to see.. that their marketting strategy is not working... lelling people irrelevant crap do not sell consoles... everyone buying a PS3 don't want to hear that the PS3 is a super computers that can use to calculate the trajectory of a meteor from this galaxy to the next. (well except fanboys)... Game console... will be enough for most gamers.
You guys(internet) "waffle" more than Senator Kerry did during the Presidential elections in '05
Sony calls it "multimedia hub", "super computer", and "computer"...but now that Sony wants to clearly change that focus to "gaming machine", you guys are all over their case like stink on rotten eggs.
You guys wanted them to focus the Playstation 3 for what it truly is...a gaming machine and now they are doing it but the "internet" fanboys are still not happy.
Clearly you are blind and hypnotized to whatever Microsoft and/or Nintendo will spoon feed you so you can take a crap on anything that the BEST and MOST SUCCESSFUL WORLDWIDE videogame company has to offer.
Sony didn't mess up like Microsoft with their reliability which still till this day hasn't changed and most likely won't until early next year.
Nintendo clearly doesn't want anything to do with hardcore gamers anymore let alone cares about what is best for the industry.
Yet Sony is the "bad" guy?
Still the only one that GREATLY expanded the industry to what it is today without the help of anyone.
Hold on. How can you deny the contributions that both MS and Nintendo have made to the gaming industry?
Both the Xbox and the 360 have been very developer-friendly, making it easier for developers to make great games. Live has made online gaming for consoles mainstream and successful. The 360's release was basically a wake-up call for Sony and Nintendo to get their new consoles out as soon as possible.
Nintendo basically invented the controller being used by both the 360 and PS3, and have moved on to implement a new and exciting control scheme for the console market. The Wii represents a refreshing alternative to competing consoles with its focus on communal gaming, an affordable pricepoint, intuitive interfaces, and significantly lower game-development costs. The Wii and DS are bringing in more new gamers than any other brand's consoles, growing the market to a size that has never been seen before.
"Still the only one that GREATLY expanded the industry to what it is today without the help of anyone."
I have no problem admitting that Sony has had a huge contribution to the gaming industry, but that statement is just laughable. Sony plays off of its competitors just like everyone else, and also innovates like everyone else. This is why competition benefits consumers.
Kaz, are you through telling everyone in the whole world it's more than a game machine?
Took almost a year. Don't be marketing the system as something more than a game machine. Thanks.
Let's see what you have in store for the game machine at TGS ;)
Well where are the games? You have more BD movies than games for PS3.
the games are coming the games are coming.
but they are all evolutionary sequels or repeated genres.
innovate and bring new things to the table like you did with the last two generations of ps games.
and keep announcing new stuff the lists are only okay imo and all the hyped games are like i said before.. more of the same.
more games. better games. new games!
The PS3 is what it is. Kutaragi designed it to do all this cool stuff. If Kaz wants to change the marketing direction, he can do that, but it doesn't change what comes in the box. All he can do is try to change peoples perception of what comes in the box.
As far as what a PS3 "is", I'd rather take the word of the guy who designed the box than the word of the guy who inherited it. If you want to know how your car works, you don't ask the salesman you ask the engineer.
It's a cheap blu ray player, isn't that why BR is ahead in sales?
Just like the PSX,PS2 and PSP.
has many funtions that make the PS3 the best value in the world, but yeah it will get the most use playing games, beacuase it will have the best exclusive games for all ages types and colors. (NO PC!)
you, are one of the dumbest i have seen on this site, but back to what i have been saying for months and months, the ps3 IS a supercomputer, and i can get IBM, Toshiba, and SONY to tell you the thing is a supercomputer, sony uses the cell to make their movies, so yes the ps3 is a supercomputer, seeing that it has well more than a normal supercomputer, the early graphics are showing that the ps3 isnt marketing, but sony is telling the clean flat-out truth, keep saying their lying and that its marketing, and sony will keep throwing out true next gen graphics, hollywood level cg in realtime, as they have said, and then where will your words stand
sorry shaka, i didnt know you were in defense of ps3
"Kaz Says: The PS3 Is a Game Machine. Period."
THEN MARKET IT AS ONE.
Stop pushing Blu-Ray, and the Cell, and all the other technical crap that has been marketed for it in the past.
Show average Jane and Joe what it can do as a gaming system.
The way I see it, the PS3 has yet to be marketed as anything.
It is, indeed, one of the greatest pieces of hardware ever released to the American public. There's no question.
But thanks to Sony's marketing campaign, the consumer probably thinks that all it does is melt Rubik's cubes, make babies cry, crack eggs, and levitate.
Sony should just say, "Hey, PS2 owners. All of your favorite franchises will be coming out soon [insert game videos of MGS4 and KillZone 2] and it will also be able to play Blu-Ray movies for as good a price as any player on the market." My bet is it would have twice as many purchases if they did that.
Sony shouldn't market it as just a game machine because the 360 and Wii are game machines and they cost as little as $250 and $270. They should market it as what it is- an entertainment hub- and then they'd succeed wildly.
So, yeah, IMO Son'y marketing team is basically to blame for the PS3's very bumpy start.
havent they? covenant, aww, too bad, cause the graphics on ps3 already look like cg, so they arent marketing it as a supercomputer, cause it IS one so they let you see from the games they make, thats why they cant tell you what it IS, and thats a supercomputer, so smarten up, and catch up son
Point for Kaz!
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