Edge: Art and quests aren’t the whole story. There’s an entirely separate game within World Of Warcraft that means more to a certain type of player than levelling a character or exploring the world ever could. It’s a game that requires intense cooperation and extremes of coordination. It’s raiding. And in raiding, Blizzard is cementing a new kind of cooperative entertainment. The core idea: get a big group together and beat the tar out of opponents in carefully choreographed, mechanically diverse fights.
Leading the raid development is Scott Mercer, a Blizzard veteran who graduated from the Warcraft and StarCraft teams, and who has a controversial view of how WOW raiding has found success.