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Free Call of Duty multiplayer 'a betrayal of shareholder trust'

Wedbush analyst Michael Pachter has suggested that Activision's failure to monetise Call of Duty's online multiplayer offerings represents "a betrayal of shareholder trust".

"We were disappointed to hear Activision's new head of publishing flatly deny the company's plans to charge for multiplayer," Pachter said in a research note issued today.

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NYC_Gamer2564d ago

what about gamers trust?you know the people who actually buy the software

Convas2564d ago (Edited 2564d ago )

LOL, Pachter seems to forget that the shareholders aren't the ones that buy Activision's games. WE are.

I'm so sick and tired of this crap now. Activision and idiots like Pachter have turned Gaming into a meaningless march for Moolah.

I know that all gaming companies are businesses and that the bottom line comes first, but you better not forget who the hell supplies you with that damn bottom line.

HammockGames2564d ago (Edited 2564d ago )

Agreed. Apparently they're eager to bite the hands that feed them.

They better consider monetizing online multiplayer very carefully before going forward with it => the increased profit from that may be offset by fewer players participating/playing.

Side note: Didn't Activision indicate they were largely responsible for the recent XBL price hike - or something to that effect (basically a hidden charge for CoD online MP)? If so, did this moron forget about that?

BattleAxe2564d ago

IMO the customer is more valuable than the shareholder. If Activision jacks us around, then their shareholders won't be making much in the way of dividends from their shares.

Anon19742564d ago

Ah, Michael Pachter - always with his fingers on the pulse of the gaming community.

JsonHenry2564d ago

Do away with shareholders. Over inflated company net worth causes most economic woes once the realization sets in that a company is not nearly worth what their stocks are selling for.

BabyTownFrolics2564d ago (Edited 2564d ago )

thats a bit naive isnt it?

gaming is so weird sometimes...

folks have this nostalgic attachment to gaming that makes them feel like it should be immune from the cynicism and soullessness of every other industry.

Corporations are beholden to their stockholders, they must make more money than the year before in order to stay healthy, every profitable avenue must be explored even if such exploration destroys the company. Its all about short term profit, didnt you ever wonder sometimes corporations make more money off of failure than success.

Also if Activision were to implode due to its greed Kotick would be labeled a genius and his new business venture would probably net him more cash. Activisions studios would reform under a different auspice, and the process would start over.

so buy some stocks and become a shareholder, so that your voice really matters, until then go play in the other room, there are adults ruining things in here.

+ Show (1) more replyLast reply 2564d ago
RBLAZE19882564d ago (Edited 2564d ago )

What a douche! I know why he was dissappointed they denied monetizing COD. It's because it's just another one of his predictions that got proven wrong and his credibility is tanking. Now he's doing damage control. I can't wait til he goes away.

retrofly2564d ago

Gamers - 1
Shareholder - 0

Woooo, fuck em I say, we pay they money while they get rich, they can kiss my ass!

XmnMetal2564d ago

Pachter is a fucking Bitch, I hate greed. He is so out of touch its sad.

thesithfreak2564d ago

lol, this pachter guy has been wrong about 99% of what he says for years. why do people still listen? he's less informed than the average hardcore player. the only things he gets right is things EVERYBODY ALREADY ASSUMES/KNOWS

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