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EA’s leap of faith

MCV: Can the publishing giant foster dev independence in a brutal market? We ask games label boss Frank Gibeau.

It’s fair to say that the Electronic Arts enterprise was, until recently, a business fraught with short-termism. The publisher’s fixation on little more than the latest sales targets resulted in annualised Need For Speeds, and Harry Potters, and any other franchise that could be exploited to the point of saturation.

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