VideogameUK: "The Sims is like crack. It really is. Even worse it’s an addiction that you really, really, really don’t want to admit to people. Face it though, it’s brilliant. Even if it is also rather pointless when you think about it.
When I first started playing The Sims 3, I realised I had a problem. I could stop playing any time I wanted. But that was the thing, I didn’t want to stop. It was too compelling. I’m an achievement addict too so the idea of combining The Sims with achievements was irresistible."