Today GameDaily present the next column in their exclusive series from the researchers at Frank N. Magid Associates. Although the hi-def format war is far from over, Managing Director Mike Vorhaus believes that Blu-ray will eventually drive PS3 sales.
Based on the large number of consumers that have used their PS2 for playing DVDs, they believe that many consumers will continue to use their PS3 for playing DVDs as well and that the Blu-ray device will eventually become a major driver for consumer purchase of the PS3 as the format takes hold.
Consumers who have a high-definition DVD player, or watch HD on their digital TV system, report tremendous affection for HD content. As the growth of HDTVs continues, the PS3 may well build in appeal among those who want to play high-definition content on their PS3.