Rich Marty, vice president of New Business Development at Sony Pictures Home Entertainment has been highlighting the importance of the PS3 in the Blu-ray campaign this week.
"PS3 is critical to the success of Blu-ray – it is a platform for at least the next 10 years and it's not some kind of short term solution," he explained.
"We predict some really exciting market developments around PlayStation in coming months.
Many of PS3's early adopters are more interested in games but the next wave will be much more interested in the platform's media centre capabilities. We saw this with PS2 and DVD where the console was integral to DVD's rapid establishment. We anticipate a similar reaction with PS3 and Blu-ray disc."