Making sense of MMOs

James Batchelor looks at how the sector will evolve.

For a genre dedicated to creating stable, believable worlds, the MMO market is surprisingly volatile. But if the sector is a £220 million business in the UK, as recent research suggests – why is it such a hard market to crack?

It’s one that many traditional publishers have struggled to establish a foothold in. The indominitable market leader, Blizzard’s World of Warcraft, forms an ever-present reminder of the potential MMOs have, and yet recent failures such as EA’s APB and the lacklustre performance of almost every MMO released in the last five years serves as a constant reminder of how treacherous the business can be.

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