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Kotick: Little Value For Activision In Mobile, Facebook Markets

New platforms and business models like mobile and social mean that the AAA publishers are no longer chasing the exact same marketplace. While publishers like EA actively aim to make Facebook and iOS part of their revenue strategy, companies like Activision Blizzard would rather stay away.

Activision has made its millions on big brands like Call of Duty andWorld of Warcraft, and despite the fact known brands are a major advantage -- if not increasingly necessary -- for games that want to top the App Store charts, the company just doesn't see phones and tablets as a useful opportunity for its products.

"We don't view the App Store as a really big opportunity for dedicated games," Kotick said at Reuters' Global Media Summit.

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gamasutra.com
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joeorc2549d ago (Edited 2549d ago )

i just kinda figured out why bobby may be so angry....the Hair piece may be holding in the anger..let it out bobby, let it go...you will get less stress./s

he's pretty good at raking in the profit's but who knows how long that will last though.