Report: In-Game Purchases Will Drive Mobile Revenues To $11B By 2015

UK-based Juniper Research said Tuesday total end-user revenues for mobile games will hit $11 billion annually worldwide by 2015, nearly double the $6 billion recorded in 2009, driven by in-game purchases.

By 2013, Juniper said, revenues from in-game purchases will overtake revenues from traditional pay-per-download games. Driving that growth for in-game purchases will be the in-app purchasing system on Apple iOS devices, the research firm said.

Apple said last year that it would begin allowing developers to release games on the App Store that are free to download but supported by in-game buys.

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