Not every new video game that comes along has what it takes to become a franchise. Every once in a while though, a company stumbles upon that golden game that they can ride to the bank every few years. In most cases, the company will not change the formula much from title to title, afraid to alienate the franchise’s built in audience. What do you call that rare franchise with a dedicated audience that innovates every iteration and only seems to get better?
You call it Assassin’s Creed.