‘Publishers' right in pre-owned fight’

LoveFilm marketing boss supportive of publisher initiatives such as EA's Online Pass.

LoveFilm has applauded publishers’ efforts to encourage new sales with the rise of second user charges.

The inclusion of second user charges means rental copies of titles such as FIFA Online and UFC Undisputed 2010 will have limited functionality – but LoveFilm is happy to see games firms driving customers towards new purchases.

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