Now that Nintendo's big again though, everyone's interested to know how they did it. In an interview with The Motley Fool, a financial education and information site, the Fool caught up with George Harrison, senior vice president of marketing and communications for Nintendo, to discuss the Wii, the DS, and Nintendo's plans for the future.
More interestingly, Harrison made comparisons between automotive purchasers and console purchasers, stating that while multiple people may be in the market for a car, not everyone's interested in the same thing. When asked whether the 360 or the PlayStation 3 was a greater threat to the Wii, Harrison bluntly responded that neither was, explaining, "Consider three 30-something suburbanites. On a Saturday morning, two of them drive their big SUVs into a tire shop to buy big new chrome rims. The third is home online, doing product comparisons to figure out which hybrid he wants to buy."