Submitted by hamsterfist 1833d ago | news

ESPN Attacks Kobe for Black Ops Commercial and gets spanked in their comment section

ESPN asks whether Kobe should be appearing in a commercial for an evil, violent video game. The real story is in ESPNs comment sections for this story however. Even non-gamers are incensed.


"And then last week, he went home and was watching a game when a new commercial for "Call of Duty: Black Ops" came on his television. Seen through Walker's eyes, the content was bad enough. A woman in high heels, a hotel concierge, a guy in a fast-food worker's outfit -- they're all shooting automatic weapons and rocket-propelled grenades in an urban warfare setting.

He was already disgusted, but about halfway through the spot, Walker did a double take: Wait! Wasn't that Kobe Bryant?" (Call of Duty: Black Ops, Culture, PS3, Xbox 360)

Attached Video
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donnaluke2003  +   1833d ago
Grab the pitchforks!!!!
himdeel  +   1833d ago | Funny
Only problem I have with Kobe in this commercial is that he should've gone for laser sights instead of rpg launcher...what a n00b lol
TheHater  +   1833d ago
the only problem I have with him in the commercial is that he was noobtubing. What a noob :)
Igneel  +   1833d ago
These guys sounds like freaking B1tches and I really really Mean it. What the hell is so shocking about the commercial? You just know these ''Higher'' Class of people just dint grew up having fun in their lives. Lmao
Cregan4584onYouTube  +   1833d ago
@himdeel LMAO great comment dude. Bubbles and shit
Boody-Bandit  +   1833d ago
I watch this show (1st n 10) on ESPN almost every day.
I was watching the day this aired. I knew somebody would make a story out of it when I was listening to them debate this.

The red head (Skip Bayless) has admitted several times before to never playing video games.

They were mostly viewing it more from an NBA league rules perspective than anything. This is how most people that don't game view violent games. Personally I think everyone (politicians, school teachers, talk show host, etc and so on) should keep their traps shut when they have no hands on experience with gaming.

I think the commercial is great.

The best part? Right after they were done debating this they cut to commercial and guess what they aired? Yup, this very commercial they were bitching about.

BTW himdeel
Jimmy Kimmel has the rocket launcher (proud noob) not Kobe. Kobe was toobing. Machine gun (mamba) with a grenade launcher attached to it. Unless there is a newer version of the commercial I haven't seen yet.

Related video
#1.1.4 (Edited 1833d ago ) | Agree(16) | Disagree(0) | Report
Corepred4  +   1833d ago
Get women out of my ESPN!! except for that chick on sportsnation, she's hot.
AtatakaiSamurai  +   1833d ago
Wow, that's a lot of hating. i'm sure they would have turned down this ad if they asked them.
ArmrdChaos  +   1833d ago
Hypocrits talking about hypocrisy...how ironic.
Football, hockey, and boxing...all violent sports yet prominently displayed on this network...yeh act shocked you a$$hats. I bet when these guys were younger they played cops and robbers or maybe the elderly man to the right may of played cowboys and indians. I don't hear anyone bitching about either of those.
BattleAxe  +   1833d ago
These pundits on this show are all a bunch of frickin noobs.
HOSe  +   1833d ago
game still sucks
seinfan  +   1833d ago
Kobe is an NBA superstar, looked up to by many young kids. If they see him wielding a weapon in a commercial and having fun with it, they could see that as guns being okay to handle. He's setting a bad example. As a young adult, I don't see a real problem with it for ME. But I do see it as a problem for children.
Spydiggity  +   1833d ago
the dude on the right is such an over-dramatic, ignorant flamer. you'd think his producer would have cut him off or something.
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DarkTower805  +   1833d ago
@ Seinfan,
What's wrong with kids handling and shooting guns? This is what's going wrong with the pussification of the U.S., especially communistic states like New York and California. Guns are not bad, people are bad. I own guns and I also have my 10 year old shoot with me regularly. When taught the right way, shooting can be a safe and fun recreation for all.

This is one reason I love COD, they have introduced a whole new generation to the world of firearms, and reinvigorated it. The AR type of rifles are more popular than ever as a result.

On topic, I hate Kobe, but after I saw this ad, not so much anymore. I applaud his decision to do this ad. These ESPN prudes need to get a clue, but with them being in the biggest anti-gun state next to California I am not surprised by this.
Dac2u  +   1833d ago | Well said
Would it have been as bad if he had acted in a movie, instead? If Kobe was in an action movie, shooting real people in a realistic way, the only comments made would have been people rolling their eyes and saying: "Great, another athlete trying to act."
Sheikh Yerbouti  +   1833d ago
LOL. Bub, bruh!
Sheikh Yerbouti  +   1833d ago
We celebrate soldiers. Children and adults do on Veteran's Day, Independence Day, Memorial Day...every day if you are lucky to know a real American hero in your father or mother.

What's the matter with emulating our soldier. We watch their exploits in film. War isn't pretty...but I'm thankful for the American soldier, and I am glad some little boys and girls want to join their ranks because of these games.

Dude is a mamby pamby punk.
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No Way  +   1833d ago
@Dac2u -
My thoughts exactly.. it'd be a diff story if it was a movie.
But, everyoneeeeee hates video games. Fuckers. >.<
christian hour  +   1833d ago

Guns dont kill people RAPPERS DO! :P
seinfan  +   1833d ago
You're an idiot. I'm talking about kids that don't have the mental capacity to realize that handling a firearm is dangerous. If a five year old were to grab his father's gun and accidentally shoot himself in the face, would you still say "the US is so pussified. Get over it. The kid should have known how to handle the gun." Or how about if your kid had an accident? I doubt you'll consider yourself parent of the year.
#1.1.18 (Edited 1833d ago ) | Agree(3) | Disagree(9) | Report
DarkTower805  +   1833d ago
Are you really that thickheaded? A firearm should always be locked up when not being used, that's why we have this invention called a "gun safe", and "gun locks". Do you think gun owners just leave their guns lying around locked and loaded with kids in their house? YOU little boy, are the idiot!
seinfan  +   1833d ago
Right, because you NEVER hear about a kid accidentally killing himself or others with a gun. In fact, it's logically impossible!

Get your head out of your ass. Not every parent is mindful or gives a shit. And it's scary how many sick fucks are on this site that disagrees with the possibility of such a real situation in defense of a video game ad.
#1.1.20 (Edited 1833d ago ) | Agree(4) | Disagree(5) | Report
DarkTower805  +   1833d ago
I once in a while hear about accidents involving kids and guns, but I'll refer you to my original comment,"guns are not bad, people are bad". You find me a story involving gun accident and I'll find you a bad parent in the same story. We need to stop this blaming of guns, rap music, video games, movies/cartoons for all the bad kids and bad things that happen. Parents need to take responsibility for the kids they have, end of story.

You're out of bubbles (most likely for your linear, childish views) and I'm out of time. I have to go clean my guns and then play some Black Ops haha.
pixelsword  +   1833d ago
These same ESPN idiots who whine about Kobe being in these commercials are the same idiots who will whine that there are americans who don't "support the troops" who use these same guns.
#1.1.22 (Edited 1833d ago ) | Agree(3) | Disagree(0) | Report
Rainstorm81  +   1833d ago
"if this was GTA 54 and Kobe was in the commercial, then people would take notice....."

But this isnt GTA its COD a military war game....i could somewhat understand the arguement if it was gta..... the sad thing is half these people support these wars, so its cool for real men and women to go to war and die but not for people to play a game about it?

BTW all the people that say "OMG?! but teh kids" Last i checked the game was rated M17+ soooooooooooo..........
Marquis_de_Sade  +   1832d ago
It's a fairly outlandish attack on videogames, but let's be honest, CoD is American paranoia in pixel form.
ISay  +   1832d ago
love it. just peed my pants
AngryTypingGuy  +   1832d ago
DarkTower said it best...the pussification of America. The saddest part is that the out-of-touch media thinks that they can put on a holier-than-thou front and think that they're speaking for America, when they're really not.

When the media uses the phrase, "People are OUTRAGED!", most of the time they're not outraged at all. 9 times out of 10, the only people that are "outraged" are these small little minority groups that have a stick up their ass. The problem is that advertisers and corporations often have knee jerk reactions when one of these small minority groups expresses their displeasure. People just need to learn to ignore them, and they'll go away after a little while because they don't have any true passion.
#1.1.26 (Edited 1832d ago ) | Agree(2) | Disagree(1) | Report
hamsterfist  +   1833d ago
I hope people do, this is one of the most insane attacks on videogames I have ever seen. Come on people, get outraged.
FishCake9T4  +   1833d ago
Im English and the press here is just the same. PS Who the fak are the presenters? Never heard of them. But every body has heard of Kobe.
RedDragan  +   1832d ago
I've never heard of Kobe. Who the **** is he?
visualb  +   1833d ago
this is just an indirect advertisement of the game

"good news is good, bad news is better"

MariaHelFutura  +   1833d ago
The funny thing is they don`t have a problem w/ kids carrying shotguns and frag breaching rooms. Just Kobe.

BTW, I love the commercial. It`s not real.
#1.4 (Edited 1833d ago ) | Agree(12) | Disagree(0) | Report | Reply
KillerBBs  +   1833d ago
the only thing i like
about Kobe is this add.

Who's ESPN to cast the first stone. They had a show about beating your wife and doing drugs... Play Makers! They chicken out of the second season because of pressure from the NFL. ESPN went on record stating they are not going to make a second season because, it upset their biggest client "the NFL". How can the be a new orginization and report news if there biggest client is the NFL. ESPN doesn't report news they make it. S@rew them.
avengers1978  +   1833d ago
Gotta have something to bitch about I guess.
Maybe they should get there head's out of there a$$' and then they'd know that COD was one of the biggest entertainment launches in history, maybe they'd know what a huge demographic gamers are, maybe they'd know what it takes to make one of these games; let alone make a succesful one.
Or maybe then can just go on sounding like idiots.
poopface1  +   1833d ago
I love ESPN, BUT HATE Ski[p Gayest
hes such a namby pamby. Hes the guy ESPN tells to focus on rumors and tabloid like shit.

FACT is, All sports are FULL of criminals. hell its almost as if athletes are above the law.

If ESPN is really full of such MORAL Orels, Why the hell are they up Michal Vick's butthole, praising him for being so great. If any non athlete was convicted for the same crimes that athelets commit on a daily basis, then they wouldnt even be able to get a job at the freaken 7-11.

At least Kobe is not a criminal like so many ofther superstar athelets today.

The entire beginning of the article was about some kids that were killed and it has nothign to do with videogames or Kobe.

ESPN embarrasses themselvs on a daily basis it seems.

They did a whole special on "Purple Drank," praise criminals all day, and this is the type of thing that "outrages" them. what a bunch of MORONS.

Edit- is it funny to anyone else that the two biggest vaginas on ESPN are not women?
#1.7 (Edited 1833d ago ) | Agree(7) | Disagree(0) | Report | Reply
madpuppy  +   1833d ago
You know what kills me about this, the "shock" and "horror" the ESPN talking heads express is so forced. It comes off as trying to make a big deal out of something that isn't.

Hell, sports are boring enough, add manufactured outrage and it becomes silly as well.
madara0sama  +   1832d ago
"Right, because you NEVER hear about a kid accidentally killing himself or others with a gun. In fact, it's logically impossible!

Get your head out of your ass. Not every parent is mindful or gives a shit. And it's scary how many sick fucks are on this site that disagrees with the possibility of such a real situation in defense of a video game ad."

So your blaming Parents and Video game ads? Ok your just like those idiots who blame killings on gta. I hope you never have kids.
Tru_Ray  +   1832d ago
Yep. People tend to jump to outrageous conclusions based on their misinformed beliefs. Actually, way more young children die from drowning then from being accidentally shot in the head by a handgun lying around in the house. Ironically, parents are not considered to be irresponsible if they have a swimming pool in their backyard. However, if a man has a loaded gun in a house occupied by young children many would consider him to be irresponsible.

Sometimes the statistical data tells a different story than the reality.

OFF TOPIC: If any of you are interested you should read the novel Freakonomics...
hamsterfist  +   1833d ago
Things don't usually piss me off, but this sure did. I really hope this goes huge on here, and people give Skip Bayless and the other morons at ESPN a piece of their mind. This was on Outside the Lines today also.... Must be a slow news day to advocate censorship and vilifying someone for a hobby that all of us love.
PinchoVe  +   1833d ago
Skip Bayless in particular is a pain in the ass, he complains about everything and gets belligerent as soon as someone disagrees with him, i hate all these misconceptions about the gaming industry. How many people watched Avatar? and how many people were killed in Avatar? (actors, not even pixels, which makes it even more realistic) yet people dont complain about movies because people are used to violent movies, and are more mainstream and appealing to a wider group.
mrv321  +   1833d ago
Movie trailers can show more violence more nudity and get away with it.

You have troops overseas... didn't you also start Broadway shows again while having troops overseas... during WW2?

Seriously, Vietnam, life continued as normal for most Americans, with few attacks on ones homeland it's easier to abstract oneself from war, while Americans as a whole are intelligent and individual.

Can we take all Movies off the shelf because there's wars on? Or video games. Ironically most people serving in Iraq and Afghanistan play Video games.

If someone who pulled up in a Car and shot him LIKE... MOST Films, Games, not just GTA.
madpuppy  +   1833d ago
you have to take this one step further, IF Kobe Bryant was in a war film, not even a serious one, something like three Kings, Or a Cop film and he was the kingpin of an evil organization. The same people would be applauding him as being multi-talented and taking a chance as an actor.

Now, that! My friends, is Hypocrisy!
gamingisnotacrime  +   1833d ago
if it were a movie trailer
would there be any issues?

BTW love the commercial
#4 (Edited 1833d ago ) | Agree(16) | Disagree(1) | Report | Reply
Tru_Ray  +   1832d ago
The commercial is brilliant. It is edgy, controversial, and memorable. That is effective marketing for a game that already has a high awareness level.
IMChampion  +   1833d ago
Wow, these asshole sports commentators are bitching like this and its not even directed to them. Now imagine if politicians get a whole of our gaming? Yeah, 10x worse.

Skip needs to STFU up, us gamers aren't bitching and that's all that matters. I commend to woman for giving her honest opinion, which she expressed how she feels but not really care.

EDIT: @gamingisnotacrime double stands man, double standards. Bubbles.
#5 (Edited 1833d ago ) | Agree(5) | Disagree(0) | Report | Reply
PS3gamer4life  +   1833d ago
JonnyBigBoss  +   1833d ago
simplymigs  +   1833d ago
You know what. The table that they had that argument on is pretty fly. I want one.

'Nuff said.
DaBadGuy  +   1833d ago
Kobe fired a noob tube.

Shaq did Steel.

You tell me which you think is worse.
HDgamer  +   1833d ago
Steel and Shazam
Koromaro  +   1833d ago
We don't talk about Shazam
Evildoomnerd  +   1833d ago
or his brief rap career.
RockmanII7  +   1833d ago
or Shaq-Fu
BlackTar187  +   1833d ago
ROFL Shazam

what a god awful movie quick someone ref. the kazam rap ;)

jk please don't
Sheikh Yerbouti  +   1833d ago
I used to sarcastically call Shaq the Renaissance Man. He was in movies, had a rap career, and was a basketball player. "All be cause he was a 7-foot mutant."

I actually kind of like him now.
#8.3 (Edited 1833d ago ) | Agree(1) | Disagree(0) | Report | Reply
UltimateSin  +   1833d ago
Stop being such pussies.
iHEARTboobs  +   1833d ago
That about sums it up.
Simco876  +   1833d ago
Skip has always had a psycho opinion, so anything he says is garbage anyways.

If I was Kobe, I would tell ESPN.. "I enjoy the game, so I decided to promote it. Its a video game, its not real life, so I don't consider it to be a big issue"

Talk about blowing things out of the water. Go investigate Cameron Newton taking money from Universities, instead of this petty garbage
#10 (Edited 1833d ago ) | Agree(7) | Disagree(0) | Report | Reply
SKUD  +   1833d ago
1st and 10 show BLOWS big time. The comment section at ESPN BLOWS even harder. PTI is the only decent show.
#11 (Edited 1833d ago ) | Agree(5) | Disagree(0) | Report | Reply
Corepred4  +   1833d ago
agreed. i also enjoy around the horn.
RockmanII7  +   1833d ago
Yea, but Jim Rome is burning sucks. F*ck Jim Rome, and that goes to the ESPN guy not the forum user.
---stone---  +   1833d ago
Some of the people at ESPN, like these 3 people on the high moral round table in the video, are prudes and pretentious. Skip fkn Bayless, what a joke this putz is.

Extremely Square People Network some of the people are on ESPN.

Next Black Ops commercial should have Lebron running around throwing grenades like shooting 3 pointers, no look grenade passing, shooting a gatling gun from a helicoptor. Is that the city of Cleveland in the background or random city in the middle east?

There should be a Black Ops Commercial with Tiger Woods running around knifing people... Release your inner OJ.
rawrockkillz  +   1833d ago
I hate ESPN announcers.
visualb  +   1833d ago
whats the point of them having a "caucus" if they are all in the same opinion?

its just a big conservative self righteous circle jerk
soundslike  +   1833d ago
The guy on the left seemed like he didn't care but was saving face to prove a point that if it were a gang-related game it would have been taken off the air...I.E. racism
visualb  +   1833d ago
well...not to be provocative but do you really expect, out of 3 people, two of which are caucasian and one african american, did you expect the african american, even if he was fine with the advert, to admit it?

that'd be...insane =P if anything he's the smarter one xD
soundslike  +   1833d ago
"I don't know anything about grand auto..."


He just purposely minced the title even though he knows damn well what it is. Nobody is that bad of a listener, and nobody can avoid the existence of GTA especially someone who seems to be so offended by video games.
It was like one of those closet-nerd jocks that denies knowing about star wars or something when his friends show up.
skip2mylou  +   1833d ago
please this is coming from a tv channel that airs both boxing and mma that has more violence than this commercial. this commercial doesnt show any dead bodies
KotC  +   1833d ago
These host need to smoke a joint calm down and play some CoD. Doesn't ESPN show clips of UFC martial arts?
#17 (Edited 1833d ago ) | Agree(5) | Disagree(0) | Report | Reply
Corepred4  +   1833d ago
that should apply to everybody.
Convas  +   1833d ago
"Well, I'm offended by it, and I'm pretty sure a bunch of NBA fans will be offended by it."

My reaction "No. Haha, No you idiot, the NBAs fans AREN'T offended by it, because they play Call of Duty too! STFU!!"
jjank11  +   1833d ago
That commercial was awesome and probably made people actually buy the game. I became a bit more of a fan of Kobe because of it.

These ESPN talking heads need to focus on sports. I hope activision rips ESPN a new asshole. The video shows people shooting guns and shows no gun violence whatsoever (i.e. people getting shot or killed).
SpinalRemains138  +   1833d ago
It's been a decade and Skip Bayliss still has nothing intelligent to add to a discussion.

I understand that anything can be turned into a news story, but this is far from news as it gets. It's an ad for a video game for fuck sake! And for this program to act as if soldiering is wrong, while their network is sponsored by corporations that thrive off war, it's completely hypocritical and just plain ole Bullshit.

The US is involved in a conflict somewhere in the world at least once a decade and is currently involved in a war right now. Let's stop acting as if COD is some evil entity when in reality we're FUCKING LIVING IN IT! The US gets rich from war and COD and Kobe are wrong? Stop.
rybobales  +   1833d ago
I want to assume this article is a joke, I mean its Kobe, he stopped being a "role" model when he practically got away with rape and nobody even cares about that anymore. I lol'd so hard when i saw him and Kimmel, especially with the Noobtube. If ESPN wants to write pointless articles about how much the world "shouldn't" love COD then i guess real sports news isnt good enough anymore. Why the seemingly mocking parts about how Kobe donates to military funds and what not? My only problem is it wasn't a longer ad with more famous people...
SpinalRemains138  +   1833d ago

Kobe rapes a woman in Colorado and it's no biggee.

Kobe holds a plastic assault rifle in a video game ad and it's armageddon!

I wonder how much backlash A-Rod would have gotten lol?
sickbird  +   1833d ago
this is what my friend (who is an active marine) had to say about this... "whats america comin to.. cant drink 4 loko, cant tell the difference between video games and real life. fucking idiots."
iceman06  +   1833d ago
After reading the article provided by the link (not really paying attention to the video), I can understand the morticians sensitivity to the situation. However, with that being said, the bottom line is that this commercial shouldn't be any more offensive than the average war movie commercial. What about commercials for NCIS, Detroit 1-8-7, CSI, etc. that ALL feature prominent gunplay to entice viewers towards some promise of vicarious violence? At this point, it seems like the en vogue thing to pick on video games. I know that these are the growing pains of an burgeoning industry. But, at some point society is going to have to understand that gaming has grown up (as most of us have with it). It is no longer reserved for kids and unpopular, lonely adults that live in their parent's basements.
djfullshred  +   1833d ago
The mixed message of combining fun & war is what gets people torqued up about this commercial, but not TV shows where violence is just grim. Parents can monitor what shows their kids watch, but it is hard to prevent trashy commercials from being seen between the shows we let them watch.
#23.1 (Edited 1833d ago ) | Agree(0) | Disagree(0) | Report | Reply
SpinalRemains138  +   1832d ago
If they have such a problem with war, perhaps they should move out of the US then. The United States uses war as an economic backdrop. Living within the confines of the US and reaping the benefits of that war machine render that person a hypocrite once they shout against the concept of war. Open your eyes America!
Xander756  +   1833d ago
I didn't have a problem with the ad but thought it was stupid more than anything. I said "why is Jimmy Kimmel shooting an RPG?!" It didn't make me really want the game, just seemed like they were getting celebrity endorsements.
Vip3r  +   1833d ago
There's a lot of derp in this video. Too much you may argue.
RockmanII7  +   1833d ago
It was actually one of my favorite ads of the year, I really enjoyed it.
---stone---  +   1833d ago
Where is Ryan Leaf to berate and verbally abuse a sports media figure when you need him??

Can you imagine the "ESPN 1st and 10 high moral roundtable outrage" if there is a youtube video of Michael Vick playing kinectimals with his kids or playing nintendogs??

I bet Skip Bayless plays "grand auto....." and Call of Duty games. He was snubbed because they didnt want an uppity douche bag sports media man in their commercial.
djfullshred  +   1833d ago
If you are going to act it out on TV, then show the real results. Show the horrible deaths. Then cut to the scene of family members crying. Might as well keep it real if they are going to go there. Otherwise it is a total BS commercial. Making light of war to sell toys.
#28 (Edited 1833d ago ) | Agree(0) | Disagree(0) | Report | Reply
caliman87  +   1833d ago
Skip needs to go. Does he get offended when he watches a boxing, wrestling, or football. This guy needs to go.

The point of the commercial is everyone can enjoy this game and use teamwork and have fun.
Spawn-KING  +   1833d ago
Its for a game, geez .
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