From the news article:
"I’m not a big Facebook games kind of person, but when PlayFirst Inc. announced today their plans for teaming up with Charles Chocolates, even I had to pay attention. The award-winning chocolatier will be bringing exclusive Charles Chocolates recipes to the Facebook game Chocolatier: Sweet Society as well as offering real chocolate for purchase.
Players can unlock recipes in the game, which can then be created virtually and then used to create real-world, edible chocolate. Players can opt to have the chocolate sent to themselves, or sent to someone else as a gift."