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Chasing status

It's the Call Of Duty: Black Ops UK launch party, Battersea Power Station, 2010. George Clooney does a turn on the red carpet before slipping into VIP. Gold-digger Kanye is dressed in blue. Billy Bob Thornton stomps around like he owns the place.

It's the Call Of Duty: Black Ops UK launch party, Battersea Power Station, 2010. George Lineker does a gurn on the red carpet before slipping into VIP. Goldie talks to Duncan from Blue. Billy out of EastEnders stomps around like he owns the place.

I'm pretty sure I know the one Activision would have wanted to happen. And I'm 100 per cent sure of the one that did.

The grand unveiling of the Biggest Game Of The Year last week was a spectacular preening ground for has-beens and never-gonna-bes. The paps feigned interest; the gaming press stood stoically bemused.

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