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Kinect Beats Move to the Punch with Soft Drink Advertising

Console Wars meets the Cola Wars.

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doctorstrange2583d ago

That was definitely done entirely because of the Sony deal. Still, imo Cola > Pepsi

Sev2583d ago

I'm drinking Pepsi right now strangely, but I do prefer Coke. Technically I prefer neither and only drink the diet versions.

I hate sugary drinks.

Mystogan2583d ago

Cola>Pepsi

still who cares? it's advertising and they are both popular, who approves this shit?

lovestospoodge2583d ago

this...changes...EVERYTHIGN!?! ?

MicroSony4Life2583d ago

MS should partner with Gatorade being that Kinect is suppose to be about fun and fitness.

TheBlackSmoke2583d ago

Coke and Pepsi are basically SONY and MS this gen. Both are just co-existing pretty much equally.

morganfell2583d ago (Edited 2583d ago )

Sony Beats MS to the Punch with exclusives.

Let me know when you can play a poster,a TV commercial, or a label on a soda can. The last time I checked there wasn't any multiplayer in 12 oz of caramel colored water...unless you count indoor water sports.

2583d ago
Lightsaber2583d ago (Edited 2583d ago )

"Dont drink Sodas
MS should partner with Gatorade being that Kinect is suppose to be about fun and fitness. "

Thats not a bad idea but MS and pepsi have been working together since they did the MD Fuel drink for Halo 3 back in 2006. Makes is easy for them to go to pepsi and say "hey we got this new thing coming out called kinect slap it on the side of some cans for us"

TROPHY UNLOCKED
Brainwash by advertising. fixed

2583d ago
A Cupcake for Gabe2583d ago

Santa is on the Coke cans which is way smart if you ask me.

But Pepsi always gets popular celebraties. But that doesn't matter for me becuase Pepsi is to sugary and leaves a nasty film in your mouth

HolyOrangeCows2583d ago (Edited 2583d ago )

I like Coke better. But with the push for ASSpertame in all of these drinks, they taste worse all of the time. That trash will give you cancer just as fast as the effects of sugar intake.

no_more_trolling2583d ago

no soda is good for u
unless u want fucked up kidneys in the future

Praetorium2583d ago

"TROPHY UNLOCKED
Brainwash by advertising."

"ACHIEVEMENT UNLOCKED
Stealin an idea."

Oh god, the irony.

RedDevils2583d ago

isn't that the same as drinking alcohol?

dead_eye2583d ago

@A Cupcake for Gabe The santa in the red suit is coca colas design.

Zeevious2583d ago

That's exactly what I drink.

I just have them add sugar, carbonation and cola flavoring to it, then when I open the bottle or can the water tastes great!

Kidding...but if you've never tried Mountain Dew Voltage...you do not know what a great soda you're missing!

Raspberry, Ginseng and 11billion calories per bottle...great for extra energy before a good fitness adventure.
http://i451.photobucket.com...

ChineseDemocracy2583d ago

I prefer juice over both. OJ FTW.

Lightsaber2583d ago

jonondaspot I might of shown a lack of originality but you shown a complete lack of intelligence. At least I was able to add something to the topic. All you were able to do was show up and add some lame ass trolling. So why not do everyone a favor and next if you cant say anything intelligent just keep your mouth shut.

2583d ago
Syronicus2583d ago

And here I always thought that anything xbox was a done deal with mountain dew...

stevenhiggster2582d ago (Edited 2582d ago )

@holyorangecows

Asspartame is the devil, dunno about cancer but it has been clinically proven to give or at least advance MS (multiple sclerosis), which is not good.
Personally I dont drink any fizzy drinks as they give me heartburn and don't quench your thirst anyway.

dredgewalker2582d ago

@Sev

Please refrain from drinking the diet versions of these colas since I've heard that the artificial sweeteners they use is carcinogenic. I'm a Coke guy but I'm not allowed with anything sweet these days cause of a certain stomach ailment.

Count2582d ago (Edited 2582d ago )

I've heard that aspartame is dangerous, but that's about it, I've never seen concrete evidence to support this.

If any of you have, could you please supply it? I want to know.

Heartnet2582d ago

Theyre advertsiging on a Diet Pepsi.. No1 buys Diet Pepsi xD

+ Show (22) more repliesLast reply 2582d ago
Christopher2583d ago (Edited 2583d ago )

Saw this coming a mile away. Sony, again, you suck at marketing compared to Microsoft. Seriously, up the f'n game or something at the least. Microsoft is cleaning your house like nobody's business in the U.S.

Edit: *sighs* Really guys? You don't know the difference between marketing and sales? Marketing and product comparisons?

@below: You want to compare everything but this gens PS3 to the 360 and yet don't realize that Microsoft corners the market on OS and Office software, something Sony can't do with a single product at all. And, yeah, this is just completely false:

***And Sony's 10 year old PS2 is almost outselling the 360 in 2010. ***

Here's a dose of reality:

PS Moves sold in first month: ~2.5 million. Kinects sold in first two weeks ~1.3 million.

Advertising of Kinect seen so far? Commercials galore at an almost constant rate and during high profile shows, Burger King, massive NY advertisements, Pepsi.

Advertising of Move seen so far? Commercials... that have gone bye bye and are no longer remembers. Oh, and online videos saying why they went with Move over solely camera-based tech.

Honestly, if you guys don't know what marketing means, then there's no helping you to come to terms with how powerful Microsoft is. Do you know that in the last two weeks I've seen the WP7 in more than four different TV shows already as product placement, and the thing just released!

MeatPopsicle2583d ago

"Sony, again, you suck at marketing compared to Microsoft."

105 million PS1s
150 million PS2s
65 million PSPs

and the 100-200 dollar more expensive PS3 has been outselling the 360 every year it has been on the market and has dumped the 360 into last place in worldwide sales.

And Sony's 10 year old PS2 is almost outselling the 360 in 2010.

Yeah, high five Microsoft marketing...

Neko_Mega2583d ago

At the cost of 360 titles and hope that kinect will sale 1mill or more.

Move has already hit 1mill in the short time it has been out.

MeatPopsicle2583d ago

"Kinects sold in first two weeks ~1.3 million"

You're quoting a fake sales number from vgchartz and you think anyone is going to do anything but laugh at what you have to say?

Christopher2583d ago

***You're quoting a fake sales number from vgchartz and you think anyone is going to do anything but laugh at what you have to say?***

Don't recall anyone lambasting them when their #s for Move were fairly accurate...

You guys need to wake up and smell a bit of reality. Kinect is going to move more than the Move this Holiday season because of Microsoft marketing. Sure, they're not going to make a profit, but at least they're pushing the hell out of it instead of the ghost town of deals and news we've heard from Sony since the Move's release.

kaveti66162583d ago

"And Sony's 10 year old PS2 is almost outselling the 360 in 2010."

You mean in one region, only. Japan, right?

But, yeah, it does sound awesome when you take all the truth out of it.

WaggleLOL2583d ago (Edited 2583d ago )

>You mean in one region, only. Japan, right?

Huh?

The 2010 numbers for the PS2 are something like 5.5 million or so, the 360 is 5.8 million.

Those numbers are worldwide.

Doesn't say much for Microsoft's marketing if they are just barely outselling a ten year old console.

Cenobia2583d ago

I don't care about sales, but imo Sony commercials are much better than Xbox commercials.

The Kevin Butler spokesman is pretty genius, and I loved the "do you want it, do you need it" montages they did a couple years ago.

I think MS probably advertises it's games better (Halo and Gears commercials are pretty awesome), but those are singular products. Sony seems to be better at advertising its brand. Kevin Butler commercials are way better than the Kinect BS, but I supposed they are aimed at different target markets. A better comparison might be the "Jump In" commercials from a while back, which still didn't resonate with me personally.

It is only my personal opinion, but I am in the target market.

...and yes I intentionally failed to mention the floating baby ads...

XI_-Minty-_IX2583d ago

"PS Moves sold in first month: ~2.5 million. Kinects sold in first two weeks ~1.3 million."

Umm, as far as I know, 2 weeks is half of a month, and the difference between 4 weeks and a full month is 2-3 days, and 1.3*2 = 2.6. If Kinect goes at the same rate as it did in the first 2 weeks, it'll hit 2.6 million. Obviously, by then, Move would also sell a little bit more too in that time span. Considering the Move doesn't exactly have a $500 million advertising budget, I'd say that's pretty good.

Just my 2 cents.

Christopher2583d ago

***I don't care about sales, but imo Sony commercials are much better than Xbox commercials. ***

When we see them, I'd tend to agree. I am a huge fan of KB, but Sony has really taken a step back from their original onslaught of KB ads since E3 and really haven't done too much with it (I think 2 new KB ads since then, likely one coming up for GT5).

Regardless of my preference, though, Microsoft shoves the product down your throat. I can't count how many times I've seen Kinect and Dance Central ads in the last week alone. Microsoft also knows how to partner up with big franchises to extend the marketing as well as work the product into popular TV shows.

Sheikh Yerbouti2583d ago (Edited 2583d ago )

Microsoft has tremendous amounts of money to spend on growth (ads and R&D) because it has so little overhead in making software - it is mostly profit.

But if you look at how much they bring in compared to what they spend in marketing, you'd feel different about Sony. Yes, they need to step it up, but they get more bang for their bucks than Microsoft(money which Sony actually has to spend money to make its products - something Microsoft is just barely learning how to do well).

niceguyWii32583d ago

so what your saying is you need a commercial to tell you something is good? lmao think with YOUR brain man.

Neko_Mega2583d ago

360 fanboys fail, Sony has already shown their numbers for the USA and its 1mill, they even have it posted on their Blog.

Until Microsoft shows their numbers, Move is beating Kinect and fanboys can say how it isn't all they want, but in the end. The numbers have been shown.

Christopher2583d ago

***But if you look at how much they bring in compared to what they spend in marketing, you'd feel different about Sony.***

No, I wouldn't. Sony has a lot of issues with their marketing. Marketing is about getting it out in front of people at the right time and ahead of your competition. Microsoft as a company makes more profit than Sony. Even their gaming division has netted more profit since release than Sony's. Why? Because even if Microsoft puts out inferior hardware, they know how to market it in the U.S., their strongest market.

***so what your saying is you need a commercial to tell you something is good? lmao think with YOUR brain man.***

Really? Tell me where I said any such thing? How about using your brain and reading what I've said. Honestly, the fact that anyone is arguing against this topic is just blind to the real world.

***360 fanboys fail, Sony has already shown their numbers for the USA and its 1mill, they even have it posted on their Blog.***

And Microsoft has already said they sold 1 million in only 10 days...

http://kotaku.com/5690674/k...

Sheikh Yerbouti2583d ago

I never said that Sony didn't need to step their game up. But the fact that Sony's Move is knocking on the door of 5 million already shows they aren't piddling around.

The worst problem with Sony's marketing is the ad company they use. Fortunately they had to use another company in the past year - that's why we have KB. Sony has had commercials, just no good ones until KB.

Still the successfully compete against Kinect despite a disadvantage that will always be there as long as Microsoft is in the industry.

DragonKnight2583d ago

Their commercials feel so fake to me. I know that, being they are commercials, they are supposed to be fake, but I saw the Best Buy Kinect commercial with the fat Best Buy girl talking about how they brought some family to MS to try out Kinect. That commercial screamed fake to me. I'm like "as if" especially at that fat chick's acting. And I hated MS's "Jump In" commercials too because, who the hell sets up a living room in the middle of a road? Honestly? With a parachuter? Ugh.

Neko_Mega2583d ago

Nice try but you fail again, Microsoft says that the only real numbers that you can trust are from NPD. Plus he said you can't believe everything you hear on the internet.

Which fanboys like you have trouble with.

ChineseDemocracy2583d ago

"Kinect is going to MOVE more than the MOVE this Holiday season.."

Ahh. I see what you did there.

ChronoJoe2583d ago

Move doesn't need as much advertising because it's based on a concept people are relatively familiar with, and it's being sold at a much lower price, so it's an easier decision for the consumer.

Only the ignorant would suggest that two very different products, with different target audiences, even. Would need the same levels of marketing.

Sony did a good job with the move. They got out a great piece of hardware which has been received much better by critics than kinect. And Sony know that's what there target audience are going to care about in the long term. These are products with probably a ~3 year lifespan? definitely long enough to call it a marathon, rather than a sprint.

Christopher2582d ago (Edited 2582d ago )

***But the fact that Sony's Move is knocking on the door of 5 million already shows they aren't piddling around.***

Where does this magical number come from? Last reported was nowhere near that and the sales didn't account for households with Move but individual peripherals sold, which means someone could have bought multiple move components for a single household, but would then still be buying only individual games. We know that with Kinect each one is for an individual household and that each one results in a single software sale.

***Only the ignorant would suggest that two very different products, with different target audiences, even. Would need the same levels of marketing. ***

Actually, it means they rely on marketing to sell their similar and 5-year later product to people who already own the other. Sony has to market their product so that people will have a reason to buy it in addition to the Wii they likely already own.

***They got out a great piece of hardware which has been received much better by critics than kinect.***

Actually, the hardware has scored about the same. And, software-wise, it's about even, though Kinect does have high scores on Kinect Adventures, Kinectimals, and Dance Central. Move's primary seller and key software item is still Sports Champions with average to poor scores on the other titles.

***Which fanboys like you have trouble with.***

Gotta say, I love it when you guys say this to me. Go ask a real fanboy, like Omega4, what they think of these type of comments. Seriously, you guys need to understand who you're replying to. Perhaps look at a person's post history.

I'm about as anti-Kinect as a non-fanboy can get, but I'm not delusional to see how Microsoft is the king of marketing when it comes to the video game industry.

+ Show (16) more repliesLast reply 2582d ago
phatak2583d ago

KINECT BEATS MOVE IN EVERYTHING, EXCEPT FOR THE GAMES

Mystogan2583d ago (Edited 2583d ago )

We'll see that in 2011 won't we?

besides move doesn't have Hardcore-games either yet, only Updated games

RIP_Weazel2583d ago (Edited 2583d ago )

"KINECT BEATS MOVE IN EVERYTHING, EXCEPT FOR THE GAMES"....
...and the accuracy, and the technology, and the rights of user privacy, and the cost of dedicated games, etc, etc.

TheBlackSmoke2583d ago

"only Updated games"

And there goes the fanboy with his self imposed rules. If its a game I can use Move with, it doesn't matter, period.

You maaaad because kinect has no choice but to have its shovelware made for it from the ground up, because the tech will never work for actual videogames.

dead_eye2583d ago

agree with black smoke. Are updated games all of a sudden not games anymore.

Can they not be classed as hardcore because you may already own them and they get updated for move for free (in most cases)

+ Show (1) more replyLast reply 2583d ago
plumber152583d ago

it's cola to you but pop to me here in canada, but you are right it is better

ELite_Ghost2583d ago

no ps3 rules!
pepsi is better and bigger than coke now :P

RedDragan2582d ago (Edited 2582d ago )

Pespi is not bigger and better than Coke.

Where the hell did you get your figures? Your arse?!

Coke-Cola is still the worlds best selling soda, nothing comes close to it. Pepsi might be a massive selling soft drink, but it is nowhere near as big as Coke-Cola.

And it is unlikely that anything will ever surpass Coke-Cola because it has that something about it. Kids will grow up drinking Pepsi because it tries to look the cool brand with Britney Spears adverts, but when they reach the age of about 24 everybody turns to the original flavour.

Coke rules the world of soft drinks. Look, here is how each advertises and this is where Coke shows it's superiority:

Pepsi - age group target: KIDS
http://www.youtube.com/watc...

Coke-Cola - age group target: EVERYONE
http://www.youtube.com/watc...

The facts of life are that if you need to use young flesh in your adverts, then you are not Number 1 and instead desperate to catch up with something that is appealling to everything else. So Pepsi tries to keep up, not catch up, by trying turn on 16 year old boys with Britney Spears and appear cool to 13 year old girls!!

That Coke-Cola advert is far superior in everyway and all age groups love it. It is one of the most famous adverts on the planet... people still talk about it TWELVE YEARS after it was first aired!

/discussion.

DarkFantasy2583d ago (Edited 2583d ago )

i like the taste of Pepsi more over coke..both cola's are good though i drink both,normally go for what ever one is on sale,i like to put my pop/soda in the freezer for 30mins to make them nice and cold ;)

Ginger ale > FTW!! -runs-

Scary692583d ago

Funny MS wasting so much money on a piece of junk while many who work for the company on losing their jobs. tsk tsk Thanks but no thanks MS

number472583d ago

And as Invention of lying so eloquently put:

Pepsi: When They Don't Have Any Coke.

Aclay2583d ago

I buy 6-pack 16.9 oz Coca-Cola's every week, and I've yet to see any Coca-Cola PS Move Advertising...I was thinking Sony would've already started rolling out that campaign by now. Since Sony has waited this long to start the Coca-Cola Advertising, I think sometime early next year around the release of Killzone 3 and Sorcery would be a prime time for it.

And although I drink both Coke and Pepsi, I prefer Coke over Pepsi also DoctorStrange :)

ELite_Ghost2582d ago

jesus u must be hella fat!

Silver3602583d ago

Ms has a relationship with pepsi co. All those Mountain Dew Halo tie ins

PoorMansGT2583d ago

hell no,pepsi taste way better than coke.

PietroDimeglio2583d ago

In the UK they advertise Kinect on Coke lol :S

SpinalRemains1382583d ago

Pepsi is cola. I believe you meant Coke>Pepsi

XactGamer2583d ago

All Sony fanboys are going to say Coke>Pepsi simply because Sony chose Coke. Seriously just look at the comment history of all those saying Coke over Pepsi. What is sad is statistically speaking it's impossible.

http://en.wikipedia.org/wik...
http://www.energyfiend.com/...

What is real sad soft drinks only hold 51% of the market. Losing ground to more healthy drinks like bottled water and vitamin water.

THe level of fnboyism is just sad on this site.

Willio2583d ago

Talk about reacting again to their competition...

vhero2583d ago (Edited 2583d ago )

Coke is better than Pepsi but isn't Pepsi a bigger seller in the US? I always thought it was.. But what do I know about US soft drinks? In UK Coca Cola dominate Pepsi and can even sell Coke at a more expensive premium and still outsell it. I saw chances to win PS3 and move on 2L bottles of coke in my local supermarket so the advertisings there so as for beating to the punch.. I doubt it it's just Cokes has been more subtle being the Coke Zone crap that only a few people use (who root through bins etc to get codes as geuine people never win)

user8586212582d ago

must b just for america, in UK theres "Win a Kinect" on coke bottles

Andronix2582d ago

Having travelled a bit I know that Coke is Number 1 is most countries. Certainly UK, Europe, the continent of Africa, India, and the Middle East and Far East. It is the original Cola, it is a massive brand especially with it's sponsorship of football (think FIFA). Whilst Pepsi is loved in the USA.

FACT! Father Christmas / Santa Claus is a Coca-Cola employee.

BYE2582d ago

It might have to do with different ingredients. In Germany for example Coke has real sugar and therefore tastes much better than in the US. Rarely anyone prefers Pepsi here, really.

Theonik2582d ago

Coke > Pepsi
Move - Coke
Kinect - Pepsi
Move > Kinect
It's plain logic!