The high definition format war between HD DVD and Blu-ray could be all over in 18 months time. That's what the Chairman of the Blu-ray Disc Association hinted at today in an interview with Tech.co.uk.
"Due to the fact that we have some hard competition which sometimes makes strange moves, it's very unpredictable. But I think in the next 18 months it will be very exciting to see what's going on.
A plethora of new products, Simonis says, will create competition between manufacturers of the different players, driving prices down. That coupled with competition from a rival disc format means that we could soon be looking at far cheaper Blu-ray players than are available today.
"We don't like to oversell ourselves, but we right now see that there is a major transition taking place from publishers who said they would initially go only for HD DVD and now make the move across the Blu-ray. [This is] based on the sales numbers of software happening in the Far East, US and also now in Europe.
"In the US you see that 70 per cent of the titles sold are Blu-ray and this is no different everywhere else. Publishers are moving to Blu-ray and now is definitely the time to join.