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Blu-ray holds 90% of market share in Japan, and outselling HD-DVD in EU/US - IFA 2007

Today at IFA press day, the BDA gave a presentation running through the status of operations along with studio bigshots from Disney, Warner Bros and Fox. Here's the rundown on what they said:

- Blu-ray holds 90% market share in Japan for both movies and hardware
- In US Blu-ray has 63% standalone unit market share and over 66% of hi-def disc sales
- 70% of hi-def sales in Europe are Blu-ray with 3:1 ratio over HD DVD

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TriggerHappy3190d ago (Edited 3190d ago )

Impressive!. Good news, hope this means this accursed war is finally coming to a close with a victor slowly looming in from the not so distant future.

PS: Mind you, am not saying Blu-ray has won the war, the point am making is that, things are looking really good for them right now.

cuco333190d ago

look at the facts with an unbiased view... HDM (high def movies) make a blip of profit in overall movie sales regardless of where you are. HD DVD has made a big stride in US only and very little in europe and asia (all soon to change)

i'm neutral but will state it'll be years before either camp wins. also note, anything a USA resident preaches about euro or asia should note most films made in those regions don't mean squat since BD is region coded and hence can only play USA titles. like gaming, who cars how sales are in europe or japan. if you are an american, look only at american figures

ktchong3190d ago

considering Paramount/Dreamworks have an 18-month exclusivity contract with HD DVD.

TriggerHappy3190d ago

So basically, their deal is timed ?

Infernus3189d ago

Blu-Ray games are region free. BD aren't region free by default. I could buy a US PS3 game when it comes out and play it on my UK PS3. The only reason I don't do that is because the game comes out just 2 days later over here.

What do you mean sales in Europe and Japan mean squat? There are more regions than just the USA Region 1 you know... The region coding is exactly the same as it was for DVD's in terms of movies. For games there is no region locking and you can moves games around different regions without any problems.

Also, this is global news; not just news for the US. I certainly want to see how Blu-Ray is doing compared to HD-DVD because I want to know what the future holds for movies, games and disc storage media. No I don't have a blu-ray drive built into my computer, the things are expensive, but we should be looking ahead not just looking at the present and the past. Blu-Ray discs have a larger capacity. Single layer BD's are only 5GB smaller than double layer HD-DVD's, with the dual layer BD providing a huge amount of space at 50GB that I don't think games could fill up for many years. Ever heard of a 50GB game? Nah didn't think so, but it's nice to know there's a media that can provide that. Blu-Ray has my support all the way.

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Bloodmask3190d ago

With Bluray sales acounting for about 3 % of total DVD sales worldwide. And HDDVD about 2%. So total HD media sales make up about 5% of the market.

On order for either format to win you would need to achieve at least 51% DVD market share. That won't happen for years.

Most consumers are still buying DVD-9 and will be for quite some time. Get back to me in about 2012.

Bathyj3190d ago

51% would be to win the whole market. BR only has to win the HD movie market.

Once it does, then overall penetration will climb because fence sitters wont be so nervous anymore.

Rageanitus3189d ago

Always trying to downplay blu-ray... and it sad that you bring up the argument of attach rate and stand alone players, but those things are of the past) Hd-dvd is still losing ground.

And to bring up the standard dvd argument.... it is just pathetic. You make it sound like hd movie watching should take over standard dvd immediatly. Sorry but there is the concept of TRANSITION period.

TheFatOne3190d ago

you always have to put down any BD related news, but if it was HD DVD then you would be praising it saying that BD is all but dead. Well it's obvious that BD is winning now, but it will still take a year or two to destroy HD DVD.

Bloodmask3190d ago (Edited 3190d ago )

But that is for the sole purpose of pissing off Sonykids bc they irritate me. Note....not Sony fans, Sony kids.....My above statement is a very logical statement and also very unbiased yet people still disagree with me.

It took many years for DVD to overtake VHS. This format war has basicly just started. When people made the jump to DVD it was a huge uprade from VHS. The only differences this time are the resolution and sound quality. And HDTVs don't even have a mass market penetration yet. Not to mention how many people have the kind of stereo equipment with HDMI outputs to truly take advantage of the sound upgrade yet??

stunt2133190d ago

i dont know what world u live in today but u have to go to a junkyard to find VHS today and no one even watch movies on VHS today because u will never see any new release movies in VHS again.

Rageanitus3189d ago

to me you sound more like a kid who cant afford the luxuries of blu-ray or hd-dvd.

And yes it took many years (~10 years) for dvd to mature.
Whats your point, blu-ray\hd-dvd is progressing just as fast.

hdtvs will also increase in market share. Its not people will not buy them within the next couople of years.

Scrooge3189d ago

I read an article stating that 90% of all BD are played on PS3's. Is this true? If so, would these huge production companies invest their money purely on a demograph that consists of video-gamers? I think the war still has a long way to go.

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The Karate Kid3190d ago

1 year from today there will be nearly 15 Million PS3 consoles sold worldwide which means a whole lot of Blu-Ray movies being sold daily!

3.5 Million in Japan

6 Million North America

4.5 Million Europe

With nearly all the manufacting companies supporting blu-ray the retail will be overloaded with players that is indeed dropping in price every quarter. not to mention a Possible Playstation 3 Price Drop in March 08" and it will be all over for HD-DVD.

Can't even start on all the possible Blu-Ray movies that will drop in Q4 and all the movies that will launch in 2008. My Prediction is that this war will be officially over by X-mas 2008. Just in time for Finding Nemo On Blu-Ray =)

gsx-r3190d ago

your new name should be Toolbox.

neogeo3189d ago

IF the AAA games sell like hotcakes and there is another price cut this year then the war will end very soon.

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