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Microsoft Rips On Machines Without Blu-ray In PC Ad

In the great HD-DVD Blu-ray war, Xbox 360 and PlayStation 3 faced a battle of the ages, with the PS3 and its ability to play Blu-ray discs emerging as victor causing that other format to become obsolete. Microsoft backed the HD format and years of smack talking against Blu-ray followed. However, a new Windows ad shows the company is headed in a different direction.

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PirateThom2587d ago

It's very simple, really, Blu-ray is the de facto HD standard, so get used to it.

R2D22587d ago (Edited 2587d ago )

Its trowing a jab at Mac but in the advert the PC and Mac are like best of buddies watching Avatar.

Very classy commercial and not like those lame commercials where PC and Mac are always fighting.

@below - yes MS said that but what do you expect them to say - that the xbox 360 needs Blu Ray and DVD is doom. I am sure that bill gates and every MS employee owns a Blu Ray player. Nintendo just said that they are confident going into the Christmas Holidays, does that make it true.

EDIT: Well said Kevit, thats what I wanted to say but could find how to.

MAJ0R2587d ago

wasn't MS saying that blu-ray isn't good? or at least for consoles

kaveti66162587d ago

@major

yeah. but these kinds of contradictions occur a lot in the business world. Microsoft is willing to adapt to a new standard if it is able to do so without taking a huge risk.

When the 360 was being developed, the HD format war was in full swing and MS opted not to include either HD-DVD or Blu Ray in its console because it wasn't sure who would win. It backed HD-DVD because it was competing against Sony's Playstation.

But now that Blu-Ray is the standard, MS has no problem using Blu-Ray for computers. There's no reason why the next Xbox won't have Blu-Ray. It's merely because of public image and money that MS will say that Blu Ray isn't necessary for gaming right now.

BattleAxe2587d ago

Sony should make a PS3 vs. Xbox 360 commercial in the same style, just for laughs LOL

rroded2587d ago (Edited 2587d ago )

its so much more than the ol dvd's

lets face it if ms makes another console in the next 5 years its going to b b/r. tho with them betting the farm on kinect who knows if they'll b around for another round...

MorganX2587d ago

@major

I think they said it wasn't needed for gaming and HDDVD was better from a programming standpoint.

Blu-ray live file system has been in Windows for some time. Works great, just unnecessary. It's a glaring "talking point" to attack Apple with, that's about it. Blu-ray isn't doing much on PCs. In fact you have to buy Power-DVD or other 3rd party app to play a move.

Cheap hard disk storage has made Blu-ray and DVD for that matter, obsolete for backup/storage/archiving purposes for the most part.

Sayai jin2587d ago

@MAJ0R-Yup they did say that. I remember someone saying that online gaming was a fad and that it would not last. LOL!!!

darthv722587d ago

Actually, MS never said BR was no good. They said they would support which ever format was successful. In fact, their VC-1 codec was used by both so in essence they were supporting BR even though Toshiba released an HDDVD drive for the 360.

Ultimately MS would like the idea of digital dist to be realized. In many ways it has by all 3 console companies as well as more and more PC software companies are supporting it. There wont be a full end to physical media by any means soon.

To think MS hated BR simply because of the 360 is just in a console POV from fanboys. There is a viable medium in both the hddvd and br on other things besides consoles. The similarities of both outweighed the differences but eh...I am glad one came out as the standard.

MS has as much to gain from supporting BR as any other company. They have supported it from the beginning but most fanboys dont know that.

OneSneakyMofo2586d ago

Gotta love the hypocrisy of Microsoft.

Zeevious2586d ago (Edited 2586d ago )

Now I am a fan of the Mac vs PC ad's that Apple was running, but at that time, Vista deserved every jab it got.

Windows 7 is definitely an improvement, and support for Blu-Ray has always been great.

Claiming large HD space eliminates the need for DVD's or Blu-Ray doesn't make sense -- How are you getting your movie backed up to that HD?
With physical media of course, in the form of a DVD or Blu-Ray!
(plus DVD-fab AnyDVD or HandBrake of course)

Sure you can download movies legally or illegally but the quality is often unbelievably crappy compared to Blu-Ray...and no bonus or other features that I like for the best movies.

The rest...NetFlixxit...and if I'm really lazy, I won't even bother with the DVD and just wait for it to come to instant streaming.

Darth...
Toshiba never released an add-on for the 360. Microsoft did.
http://www.google.com/image...

Sure the internal drive was by Toshiba, but that's like Fujitsu making the internal HD for the PS3 and claiming Fujitsu makes the PS3.

Toshiba in fact complained that Microsoft wouldn't release a premium 360 with an HD-DVD built-in. Had they, that would have dragged the war out, and we may just have had two formats today. I'm glad that's not the way things happened.

In the end, it all came down to licensing...and stupidity. What was the gain for both companies? They should have just sat down and put these two formats into one, and been done with it before it ever started...instead of trying to turn consumers into Yo'Yo's bouncing back and forth between some limbo of formats.

I feel bad for anyone who had invested in HD-DVD...to totally have wasted their money and time and to rebuy all those movies on the rival format.

Still, not as bad as Hitler felt...
http://www.youtube.com/watc...
http://www.youtube.com/watc...

Neko_Mega2586d ago

a lot of people forget that 360 is microsoft game studios and not microsoft themselfs. Same with sony.

+ Show (7) more repliesLast reply 2586d ago
baker_boi2587d ago

Now they gon use Blu-ray as a selling point for PC's over MACs.

Talk about irony.

raztad2587d ago

totally. But it is just business :) It is time to move on. I rarely touch a DVD nowadays. Old tech is old and unreliable.

likedamaster2587d ago (Edited 2587d ago )

I take it you don't play PC, PS2 or Xbox games then?

Baka-akaB2587d ago

well it's not like pc even need a physical support for games .

Every ps2 game can be dropped on an hard drive too . And i might be wrong but it's the same with the original xbox

Sayai jin2587d ago

@baker_boi - Right! It's called business though. These companies could care less about fanboy wars. They are out to make a profit and what works...works.

evrfighter2586d ago (Edited 2586d ago )

lol you really think Sony is a big competitor for M$
...

let's hope you don't run a business someday.

and ya old tech is old. which is why you don't see pc gamers going out buying blu-ray drives for their pc. Why do that when you can just drop another 1TB+ hard drive?

+ Show (2) more repliesLast reply 2586d ago
visualb2587d ago

Blu-Ray should become standard soon

and I'll consider a new macbook pro when they get a bluray reader (they will, at some point soon)

te fact that they don't have it is silly.

MorganX2587d ago

Microsoft would love to see Apple standardize on Blu-ray and increase the cost even more. Since there is absolutely nothing to gain except to eliminate this talking point in ads.

There's going to be nothing on Blu-ray except movies. No one is going to backup on it, distribute software on it, and movies, well Netflix says hello.

I'm not even sure why MS is running this ad. It seems to exist just to irritate Apple for some reason.

visualb2587d ago

but if Apple standardize on blu-ray, it will be when it DOESN't increase in cost

macbooks and all their other computers in general have falled in price (compared to when I got mine 4 years ago)

either way it'll be mainly for the movies/music compilations and the HD experience =)

fossilfern2587d ago

GREENBERG WHERE ARE THOU!

badz1492587d ago

M$ is moving on. there's no point of bashing the Bluray anymore as it's already is THE format for HD movies. haters be damn, more and more people are embracing Bluray as the matter of we speaking and it's getting cheaper as well - not just the movies but also the players, writers and everything!

archemides5182587d ago (Edited 2587d ago )

TRUE STORY: when my mac powerbook crapped out a month ago, instead of replacing it for 2100 bux for the same current model (which btw had the SAME resolutoin screen and disc drive as FIVE YEARS AGO), i just bought a mac mini for the video editing programs i needed AND a sony vaio MAXED OUT laptop with blu ray burner and 1080p screen and it was STILL $300+ cheaper COMBINED

i'm never buying a mac again

40cal2587d ago

Vaio kicks ass. The thing I love the most is the hardware reliability. The only issues I have ever had with a Vaio where always OS related, I am on my 3rd now and have never had any hardware issues.

You should check out the L Series All-in-One desktops they have, its like getting a HDTV/Blu-Ray player/ TV/DVR and top of the line touch screen PC all in one. So sweet.

40cal2587d ago

Ok, I know that Microsoft has its hands in different industries, but dose anyone else see how retarded it is to have one division of your company saying one thing, just to have another division touting the opposite?

Watch, I can see the whole stream Blu-Ray form your PC to your Xbox pitch coming after some licensing paper work is done.

elpresador2586d ago

...you know those "Win 7 was my idea: ads? Some of them showed peopled using a sony VIAO computer so you really think MS cares anymore about not getting the winning hand on the HD disk stuff?

The only thing that was actually a good point about HD DVD was that the cost per disk was cheaper since it was similar to dvd to produce.

Anyway, who really cares, within 10 years everything will be streamed or via HDD anyway, I mean I have a 2 TB HDD filled with 1080p movies and eventually disk media, sadly, will be gone the way of the dodo

vhero2586d ago (Edited 2586d ago )

http://www.microsoft.com/pr...

Well it seems MS got it wrong and here's a quick reminder in case you missed it. Oh and here's a good link too from Aaron Greenburg laying into Blu-ray

http://www.eurogamer.net/ar...

+ Show (6) more repliesLast reply 2586d ago
Strange_Evil2587d ago

So let me get this straight... MS starts a viral campaign against Apple for Macs not having Blu-Ray and yet they always ditch Sony with their 'Blu-Ray' is not needed slogan... A little hypocritical don't you think?

MrMccormo2587d ago

You must be new to this whole "Microsoft disses on a product" thing. They have a loooooong and established history of badmouthing all of their competition and only praising things when it is integrated (or copied) into their own product.

-Alpha2587d ago (Edited 2587d ago )

I know people here are going to use this to push the "MS is evil and hypocritical" theme MS is known for, but there is more to it than that.

Take Sony playing off Rumble as not being "next-gen". Eventually they add it. Obviously they play it down, why wouldn't they? Are they hypocrites? If you consider MS hypocrites then you should consider Sony too.

There is a difference between MS saying Blu Ray isn't important for gaming and MS saying Blu Ray is important for PCs. They are two different venues for the same company and they handle things their own way. It's not contradictory, just the way they handle their image.

Gaming=/=Movies, MS is just playing to their strengths. Yes, Blu Ray is great for gaming, but why would MS admit that? Why admit defeat? Companies use PR to spin and promote confidence no matter how hypocritical or backwards it may seem.

I don't see the big deal with this ad. MS PC isn't MS Xbox.

They are obviously going to make Blu Ray seem like a big deal because Apple lacks it and they are obviously going to play it down for their gaming machine because Sony is competition. Do you really expect any company to admit their own faults?

Just because the Xbox and PlayStation are brand rivals doesn't mean MS and Sony are sworn enemies. They have a partnership with their PCs and obviously they aren't going to sabotage their own product. They work together to promote VAIO/Windows, and if a Sony product will play Blu Rays then they will promote that because they benefit from it too.

Of course seeing as a majority here are gamers primarily they will look at this through the Xbox/Playstation perspective but it is nothing more than common practice.

Gam3s4lif32587d ago (Edited 2587d ago )

Yea..."Who doesn't do that"
Like how sony used built in (removable) HDD instead of memory cards, they copied Microsoft, it is just making it better, so why not?
People thought blu-ray wasn't going to be a huge impact, obliviously no one thought that it was going to be the dominant disk format.

If microsoft really hated sony, then they wouldn't make sony product compatible with their windows stuff, face it they have a partnership but not when it comes to console gaming. (as said above :D)

MariaHelFutura2587d ago

Nothing in gaming is needed.

But.....It would be interesting to see how many NES cartriges GT5 would take up.

So yeah. BR and gaming go well together.

im-12-years-old2587d ago

Very very very well said Alpha

BornToKill2587d ago

Alpha your comment should of started with Once Upon A Time.

BrutallyBlunt2587d ago (Edited 2587d ago )

Sony recently said something positive to Nintendo regarding 3D and their upcoming 3DS. Yet they both compete in the handheld and console market. The ramifications of pushing the 3D format is much more important to Sony than smack talking the 3DS right now. If the next PSP comes out with 3D gaming then they may say something different then. Right now though the focus is on promoting 3D.

As others have stated Microsoft does not treat its gaming division the same as its PC division. Sony and Microsoft also worked together to promote Windows and VAIO notebooks even though they are arch enemies in gaming.

http://advertising.microsof...

This is another example as to why each article we read needs to be addressed properly and not to try and turn everything into a Playstation 3 versus XBOX360 bash-fest.

p.s. This ad also seems more of a partnership between 20th Century Fox and Microsoft.

yewles12587d ago

"Take Sony playing off Rumble as not being "next-gen". Eventually they add it. Obviously they play it down, why wouldn't they? Are they hypocrites?"

If you don't know the WHOLE story, plus the ugly aftermath that ensued, then don't bother mentioning it.

MorganX2587d ago (Edited 2587d ago )

Shhh ... No one here has seen MS' most played Windows 7 ad this past month features the Sony All-in one J Series. When they make it 24" I'm getting one. Don't need the Blu-ray drive though <g>.

I'm not big on Sony's gaming stuff anymore, but, have you see the new 52" BRAVIA NX800 Series HDTV, LED, 3D for less than $1600, woohooo! Sizzlin hot!

Edit: Not 3D. For another $1300 you get 3" of screen and 3D. I'll pass on that, but the NX800, Merry Christmas to me.

+ Show (5) more repliesLast reply 2587d ago
Eiffel2587d ago (Edited 2587d ago )

Amazing for you to believe but Sony and Microsoft actually work as partners in the computer industry, WOW! Amazing right? Companies working together in a field, despite being naturally competitive in another, among different divisions of the companies? No way!

One can only imagine what would happen if I told you Sony Vaios run Windows OS. Good golly gee, just think of the reactions.

EDIT: @Alpha-Male22 well said, bubble up.

baker_boi2587d ago (Edited 2587d ago )

C'mon dude really?

It would seem Game console WOULD be the machine that needs blu-ray and PC's with HDDs which install EVERYTHING WOULDN'T need Blu-ray.

It's hypocritical. You can spin it how you like. What good would it do any company when one department burns bridges for another for any reason?

It's a good thing for the 360 division to trash blu-ray but BAD for the Windows/PC department to not encourage the use?

Isn't that kind of redundant? Both Sony and Microsoft's gamimg division leverage off the other branches of the company, so even if the revenue comes in seperate, at the end of the day they're working as one unit.

Which is why branches get closed, and/or are merged with others when they start becoming a bad debt.

Furthermore, the 360 could have really used a built in Blu-ray drive to compensate for the lack of HDDs in every console.

But really the use of Blu-ray discs are universal. There is no ONE particular use for disc media. You can put games on it, you can put movies on it, you can put music on it, hell whatever you'd like and it works.

To say gaming doesn't need Blu-ray is to say gaming didn't need DVD either. Cause we had CD-Roms.

So please, don't tell me that it's common practice for companies to flip-flop and it's just accepted. Because, while it may be ok for them to join'em when they can't beat'em their harsh derogatory statements about said rival product don't go ignored.

Remember(though not as widely stated) they did the same thing with the Linux OS, but used its language in their Vista OS.

And if you still think it's ok to "trash something until you get it" lets look at the human experience. Black people have victimized by this same practice.

Oh, you remember "Lips like bumpers! Lips are too big!" And the fact that have a big ass was publicized in the media as being fat and over weight.

But now that you can get your lips pumped full of collagen, and get some steroid shots or some jelly injected in the ass, NOOOOW it's a good thing.

I'm not gonna justify that bullshit for some company I don't care about because you think it's common practice to be dirty.

They can keep being dirty, and Imma keep callin em dirty mutha fuckahs.

Dude4202587d ago (Edited 2587d ago )

Rage much?

I'm not a fan of MS's practices either, but I think you're exaggerating this a little too much. First of all, when MS said Blu-Ray isn't needed for gaming, they meant they didn't need it for the 360 this gen. It doesn't mean they're not going to include it in their next system. As Alpha pointed out, they're just trying to make their product look as good as possible.

"It would seem Game console WOULD be the machine that needs blu-ray and PC's with HDDs which install EVERYTHING WOULDN'T need Blu-ray."

That doesn't make any sense... Are you suggesting that if people want to watch movies on their computer, they should download 30 - 50GB of data into their HDD just to watch it in HD? Are you saying that the game's graphics isn't dependent on the hardware, but on a Blu-Ray disc?

"It's hypocritical. You can spin it how you like. What good would it do any company when one department burns bridges for another for any reason?

It's a good thing for the 360 division to trash blu-ray but BAD for the Windows/PC department to not encourage the use?"

If you were in business, wouldn't YOU try to do your best to make your product look as good possible? Saying they don't need Blu-Ray for games is legit and not at all dirty. This is in no way suggesting Blu-Ray sucks. A while back, MS claimed that Xbox360 consumers won't need Blu-Ray to watch HD movies, but that was because they focused on hyping Digitial Downloads for the 360.

If you look at Halo Reach, it's one of the best looking games out now and it didn't need Blu-Ray. Gears 3 is also looking great too.

For one final thing you said...

"But now that you can get your lips pumped full of collagen, and get some steroid shots or some jelly injected in the ass, NOOOOW it's a good thing."

Now that's just completely ridiculous, this a large generalization you make here and it fails on so many levels. I don't know about you but the majority of the people I know have absolutely no interest in getting those types of enhancements. I don't know why you came up with this analysis.

The rest of your post I'm not even going to go on about.

MorganX2587d ago

Interesting and kinda overkillish analogy.

You might be surprised to learn Windows 7 supported Blu-ray from beta. Vista does too mang.

Generic Linux does not equal GPL. In general, Linux does suck for desktops. That's why it's gone nowhere in any real sense on the desktop. Works great for appliances and such.

Whatever you do, never, ever research the origins of the original NT Kernel... <ggg>

baker_boi2586d ago

"That doesn't make any sense... Are you suggesting that if people want to watch movies on their computer, they should download 30 - 50GB of data into their HDD just to watch it in HD? Are you saying that the game's graphics isn't dependent on the hardware, but on a Blu-Ray disc?"

I'm suggesting that with Blu-ray, people that own a Game console with smaller HDD sizes don't have install a 30-50 gig(Though I haven't seen a rip over 17...yet) movie.

If you put what I said in context I was saying that PC's have large HDD on purchase so if the owner only wanted to DL high file size movies they could. All game consoles don't have that luxury, though it's starting to change.

Also, Performance of games are based on both disc media of choice AND the applicable hardware that's using it.

Now, argue that say MGS4 would be the same game on DVD. You can't actually make a determination of how most games would be on one disc media vs another because all multi-platform games are predetermined in scale for it no to be an issue.

As for the actually RENDERING of the game on the hardware, no. Disc Media isn't even needed at all as long you have a large enough HDD :). In context.

"If you were in business, wouldn't YOU try to do your best to make your product look as good possible? Saying they don't need Blu-Ray for games is legit and not at all dirty. This is in no way suggesting Blu-Ray sucks. A while back, MS claimed that Xbox360 consumers won't need Blu-Ray to watch HD movies, but that was because they focused on hyping Digitial Downloads for the 360."

Let's put it into perspective. If the new thing was to say, "Since we all ready have plenty of adults, children are not needed." Would that be making Adults just look good? Or would that also be implying that children are bad.

If you have an "Up" there is always a "down". You can't spin something into a double positive or double negative when it's subjugating its success vs something else.

that can only make sense IF what you're comparing it against isn't even relative to subject of comparison...WHICH IS STUPID.

"Now that's just completely ridiculous, this a large generalization you make here and it fails on so many levels. I don't know about you but the majority of the people I know have absolutely no interest in getting those types of enhancements. I don't know why you came up with this analysis."

Because in CONTEXT it's a parable of Microsoft's "Business as usual" as stated by Alphamale22 above.

Microsoft trashes Blu-ray on one hand but when it's in one of their products NOW it's good.

Remember, MS pushed HD DVD. They could have just as easily backed Blu-ray, but they didn't want it succeed now did they? They wanted to get a 1up over Sony's disc media AND their hardware.

If HD-DVD had won we wouldn't be having this conversation and Blu-ray would still be perceived as a negative vs Microsoft's brand.

And it doesn't matter if YOUR friends don't go for any of those procedures, the truth is the majority speaks louder than your 2 or 3 friends. Even more so if they happen to be Males lol.

Point is, if the only way you can make your product look good is finding a way to make the other look bad, your product must suck.

"Business tactics" should not be used in common life. Why people want to go around undercutting each other for no damn reason is beyond me. But I'm not gonna support it.

vhero2586d ago

http://www.eurogamer.net/ar...

"We believe that we shouldn't force consumers to pay for things they don't want. We also believe that the future's digital, and that's why we've invested in a massive library of entertainment content."

The second sentence is the most powerful.. By Aaron Greenburg himself.. This is why this has come about.. MS have been banging on the future is digital not blu-ray. Yet they now including it in their laptops..

+ Show (1) more replyLast reply 2586d ago
jizzyjones2587d ago

Apple are pushing digital distribution, Sony are pushing blu ray, simple.

awiseman2587d ago

and it would be in ms best interests to incorporate it into their products, but i dont understand y they refuse because they did it with motion gaming.

wwm0nkey2587d ago

Just so you guys know Microsoft and Sony love each other when it comes to PC stuff. I mean anyone remember the Vaio and Windows 7 commercials?