Activision CEO Bobby Kotick has said the company is not planning on implementing a Project $10 any time soon to curb used game sales.
Speaking in an interview with Joystiq, Kotick believes the tactic EA and others are using is detrimental to the players.
“I think we’ve probably done more to try and create innovative ways for people to pay for their games,” said Kotick. “We’re not doing anything to suppress used games today. What we’ve tried to do is to really support our audiences and, you know, when you talk to players, they like the idea of having a currency. They like the idea of being able to take a game they no longer want to play and use it to get a credit to buy new games.“
We can do some of these things that EA and others have done, [but] we actually don’t think its in the best interest of the gamer, and so we’ve chosen not to.