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Playfish: “Viral Growth Is Over”

CEO Kristian Segerstrale says that the next big growth in social games is in connecting with the real world and players’ passions.

Speaking at the Social Gaming Summit at the Chelsea football ground in London today, Segerstrale emphasised that huge change is still coming, even though social gaming has evolved enormously over three years that have elapsed since Facebook launched the Facebook app platform, which allowed thirdparty developers to access its social graph.

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