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Playfish’s Jeferson Valadares on teams as business units and the social game evolution

Playfish London’s studio director Jeferson Valadares and his team have a big task ahead of them. Their mission: figure out what’s next for social games. For Valadares, that means bringing out more social emotions and narrative in games. “The first generation was about competition and leaderboards, but the second generation is more about self-expression,” says Valadares. “We’re still waiting to see what is going to be next and how to make use of the changing user experience on Facebook.” We sat down with him to talk about teams as business units, the next step in social game evolution and managing a company’s culture worldwide.

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