With the GTX480, nVidia had a massive lead in graphics processing techniques like tessellation. Unfortunately, there were almost no games in the market that utilised that additional processing power. Aliens Vs Predator included tessellation – but just enough to allow AMD and nVidia to compete on a similar playing field. Great for gamers, not so good for nVidia. Millions have been paid to create a Fermi processor with butt-mastering tessellation capability, which isn’t being utilised by game developers. What a quandary. How to fix it?
Enter Crysis 2 and a $2m spend from nVidia’s marketing team.