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710°

Amazing Ads Created by Sony PlayStation Move; Battle Against Kinect Just Beginning

Sony is trying to get more sales and attention for their new game device, the PlayStation Move. So, they created this amazing advertisement to promote the Move as a whole new game console.

The video advertisement first aired during last night's South Park episode, using a commercial that had been posted by kevin butler on YouTube about a month ago.

It looks like Sony is taking Kinect seriously as this commercial is longer and is timed right before Kinect's launch.

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Old
old as hell, nothing new!
koplayah4918d ago WhoDisagree(0)Agree(0)
Spam
Not only is this old but you purposely lied about it and used this to fuel a total fabrication. This should be removed
-Alpha4918d ago WhoDisagree(0)Agree(1)
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seinfan4918d ago

Two liabilities going head to head, fool!

DORMIN4918d ago

Pew Pew Pew

This should get interesting

TheLastGuardian4918d ago (Edited 4918d ago )

Move ads are better and Sony didn't have to spend half a billion to make them. Kinect could've cured cancer with that kind of cash.

I think gigaware meant to say Kinet is no competition for the Move.

n4gno4918d ago (Edited 4918d ago )

Yep, no battle, move is for gamers and casuals, the more accurate motion controler, kinecteyetoy only for casuals.

EDit : why people are interested by marketing strategy, sells here ? only fanboyz and share holders are more interested by marketing, add, sells than games.

Heartnet4918d ago

They are good and funny adverts so :P

Sashamaz4918d ago

Its the same shit recycled over and over again, seriously you anti fanboy freaks are worse than 'WE' fanboys.

deadreckoning6664918d ago (Edited 4918d ago )

Gigaware is absolutely right.

Move and Kinect are for different markets. MOST gamers don't own BOTH a 360 and PS3, so in the majority of cases, if a gamer were interested in motion controls, he/she would just get the one thats available on their console.

A person who only has a PS3(and is interested in motion controls) is NOT going to spend $300+ just to play Kinect.

And a person who only has a 360(and is interested in motion controls) is NOT going to spend $300+ just to get Move.

Unless your consumed by ignorance...there is NO battle between Move and Kinect.

"why people are interested by marketing strategy, sells here ? only fanboyz and share holders are more interested by marketing, add, sells than games."

1. Why do YOU care that we care?

2. Just because gamers are interested in sales doesn't mean that they are fanboys, more sales means better support for the platform.

However, if ur obsessed with the idea of one console outselling ANOTHER console..then yes, yes u are a fanboy...because their is no rational way a gamer can benefit from the PS3 outselling the 360 or vice versa.

@Disagrees- Classic N4G. People would prefer hiding behind a disagree button than provide a logical argument LOL.

darthv724918d ago

i wish some would take that to heart. I think some just go looking to pick a fight and thats why they just cant leave well enough alone.

AceofStaves4918d ago

Agreed.

I can't see either Move or Kinect getting people who own only a PS3 or 360 to buy the other console just to use the motion controllers. At least not until there's compelling exclusive software to justify the purchase.

raWfodog4918d ago

and I am interested in neither, at this point.

I have a hard time seeing a lot of casual gamers picking up a 360 or PS3 just to get Kinect or Move. And even though it may appear at face value that these two techs are in direct competition with each other, once you pull back the layers you can see that the only ones who really care if one does better than the other are fanboys.

UltraNova4918d ago

The real deal here guys is people who own a Wii and want to upgrade which one they will choose.

If by the word upgrade you mean choosing Kinect which appears to offer what the Wii did for the last 5 years then its your opinion/definition of the word.

I believe and therefore is my opinion that most Wii owners in there process of growing up (no pawn intended) or simply want something more engaging and mature will not opt for Kinect but for Move.

And that's were Sony's Move is primarily aiming and in my opinion accurately so. People who already own their ps3's and 360 will eventually give it try Move and Kinect respectively, I agree they wont buy the other console , unless someone offers something so radical and new which I dont see happening), its all about the untapped market.

lowcarb4918d ago

Great commercial but I don't see this as an attack on Kinect or Wii. This is just in time to raise some awareness for Move this coming black Friday and holidays. All MS ane Sony are doing is setting themselves up for next gen that way Wii can't run away with casuals again. Just seems like Sony guys here lately have only been caring about sales and not about games which one is lacking.

Odin7774918d ago

I think you underestimate how influential ads can be. For example: there is a girl in my music appreciation class who hardly ever played games and bought the Move recently due to sony's ads. I'm sure many other people are doing the same.

gigaware4918d ago (Edited 4918d ago )

But I was talking about people with their minds made up and excited and impressed with Kinect could care less about Move. Sony will not be able to compete with kinect on any level or in any context. Kinect will out sell Move by more than 5 to 1 and will massively boost Microsoft's market share. No way in hell will Sony be able to compete with Microsoft with a Wii clone against something so new, advanced and revolutionary.

commander4918d ago

so sick of these ppl. Claim superiority because you cant make a choice.

people who own 360s and ps3s are the people who early adopted the 360 found out it was garbage and then bought a ps3

blumatt4917d ago (Edited 4917d ago )

But the PS3 doesn't need its new motion control scheme to get 360 only owners to buy it. The PS3 has a ton of exclusives that are coming out for it that beg to be played. Twisted Metal, Socom 4, Resistance 3, Killzone 3, Gran Turismo 5, Versus 13 (if it stays exclusive. I hope so.), Motorstorm: Apocalypse, LittleBigPlanet 2, etc. And that's without even mentioning any Move games, though the only Move game that could get someone interested in buying a PS3 JUST for the Move would be Sorcery, which looks very intriguing.

dredgewalker4917d ago

@dead

Agreed. We all want both to sell well so that developers pay attention to them and make more games. But some people just argue just for the sake of feeling better with their purchase. I never imagined the gaming industry would turn out this big when I started out with an Atari and Intellevision.

+ Show (8) more repliesLast reply 4917d ago
DEA Fresh4918d ago

Anybody else find it funny while watching the move commercial an ad for kinect pops up.

eliasg4918d ago

old technology . Kinect is the future!!!

frostypants4918d ago

Kinect is no more an improvement over the EyeToy than Move is over Wii.

10thnightvolley4918d ago

watched the ad... MEH! seen that b4

skrug4918d ago

seen, err rather i heard it (someone else was watching tv) about a month ago on tv in Canada.

Terror_B4918d ago

LOL, completely right, there will be no battle. No-one cares about Move, its nothing but a Wii-mote rip off. If people want to play games with a physical motion controller they will play a Wii where the games are designed for it. They way they have tacked on motion controls for PS3 games is laughable and the dedicated ones are pathetic.

Kinect is the newest and most innovative motion controller out there. Its even much more that a controller.

Sony fans have reached a new low bashing Kinect, they are really butthurt are are so raging that its getting all the attention.

Incipio4918d ago

Wrong.

Move is Wii + better tech and spacial recognition & tracking. You'd have to be a complete tech n00b like yourself to say it's just a ripoff.

Move has tons of potential, and I guarantee you'll know that just by playing ping pong, not to mention all the other games that are and will be DESIGNED WITH MOVE INTEGRATION.

ShadowRyuX4918d ago (Edited 4918d ago )

Sony should just get Oprah to talk about PS3 and the move on her show like Microsoft did with Kinect and watch their sales grow exponentially.

+ Show (5) more repliesLast reply 4917d ago
Shanks4918d ago (Edited 4918d ago )

Kinda old.

-Alpha4918d ago (Edited 4918d ago )

Not only is it old but the article writer totally lied to create pointless controversy.

The video isn't new, Sony isn't using it to battle Kinect, and it isn't being promoted as a new console. On top of that he says "ads" when it's just the one same old one we've seen for a long time.

This has been on TV, it wasn't a Youtube exclusive, this website clearly lacks the ability to do some basic research.

The whole thing is a blatant lie, so why promote and approve it?

OSU_Gamer4918d ago (Edited 4918d ago )

Not to mention this line:

"So, they created this AMAZING advertisement to promote the Move as a whole new game console"

Thats non biased credibility at its finest.

Killed4Less4918d ago

"The whole thing is a blatant lie, so why promote and approve it?"

Desperate. Kinect is getting the love, Move is taking a back seat. Maybe not so much Sony themselves but their cult like following and journalists looking for hits.

Longrod_Von_Hugendon4918d ago

I never seen that ad before. Cool! Now that's how you demo a new product goddammit!. lol

Rayz3d6yW0lves4918d ago

They had tons of time to advertise Move and capitalize on the head start but they decided to use word of mouth instead. Now that kinect is HUGE and grabbing headlines they wanna try and steal the thunder? Who's in charge of Sony's marketing?? Strike when the iron is hot. Unless they want to try confuse best buy buyers again, make them believe move is actually kinect. I mean if they're dumb enough to buy firmware...

scar204918d ago

Well sony rather use the money they have to support game development rather than move i bought move and i like it hell even my friends have asked me if it was worth it and i told them yea.

hoops4918d ago

Sony does not have MS money to advertise like MS. Has nothing to do with putting funds in other areas.
The truth of the matter is MOVE advertising was lackluster. Move for core gamers is superior to Kinect in almost every way, however Sony sat on its ass as it does with all its marketing and now Kinect will steam roll it

10thnightvolley4918d ago

sony had the move in a sweet spot but didnt capitalize and market the hell out of it like they usually do and they have that money..no matter how hard they try kinect thunder is too loud to go down now the cat it out the bag .. and the hype is on bigger than 360 lunch.

Simco8764918d ago

Actually that was best buy hiking those prices up for firmware updates. Troll

Let Kinect spend huge money on marketing, get the casual market from Nintendo, and get crazy over your sales numbers. I will never go the route of the casual gamer.

PS3 is the only one staying true to gamers, not farm-ville loving casuals

hoops4918d ago

You actually think Sony does not want Wii market-share? LOL
Why do you think they brought out MOVE?
Almost every single MOVE title that is made from the ground up is CASUAL Wii like shovel-ware. And you will see more of those titles from Sony and 3rd party devs.
The only difference is Sony is patching existing games with MOVE support. But the games that are MOVE from the ground up are all CAUSAL and identical to the Wii just with better graphics and accuracy. Still their CASUAL non gaming type of software.
The only market-share left to grab is from the Wii.
MS and Sony brought out their versions of motion controls to get this market-share. If you think not, I have swampland in Florida for you

Silly gameAr4918d ago (Edited 4918d ago )

Maybe Sony didn't see a reason to throw crazy money towards Move marketing.

Maybe Move isn't as big a gamble as Kinect is for MS. Just a new way play play. Move doesn't claim to be anything else. Word of mouth is just fine as long as the bulk of the money goes to what really matters.

You seem like a person who buys into hype way to easily.

visualb4918d ago

alt account n4'35023525 , debubble and destroy

frostypants4918d ago (Edited 4918d ago )

"Now that kinect is HUGE and grabbing headlines they wanna try and steal the thunder? "

What universe do you live in? Kinect is getting the same review coverage that Move got. You're acting as if it's getting Wii-like treatment, and it's absolutely not. It's still not a household name, Joe Consumer still doesn't know what it is, and I've only seen a couple of TV spots (which were TERRIBLE, by the way...the worst console spots since the early PS3 ads).

Even Move sold well and had shortages when it first came out (extra controllers can still be tough to find). We've yet to see if MS's marketing spending spree for Kinect has worked.

And like everyone else is saying...it's a system for casuals...so why exactly do you care?

Jazz41084918d ago

I told my mom who lives in fort wayne ind that I enjoy gaming. She was looking for christmas ideas and called me out of the blue and said this kinect wjatever it is all over our Sunday paper. Would you like that for christmas? Ms is advertising this everywhere and we now know where there money went as there were big launch events in almost every major city so I respectivley disagree with you frostypants. Btw I don't want kinect.

Sheikh Yerbouti4918d ago

What's Microsoft's ROI marketing Kinect? I don't know their projections, but I think 500 million over the next year is kind of crazy. This is not going to make them the next Wii. I think Sony may make more of a profit with Move just by not treating it like the end-all be-all.

Remember, they considered EyeToy a success. Riiight?

+ Show (4) more repliesLast reply 4918d ago
Dannagar4918d ago (Edited 4918d ago )

It's hard to compare MOVE to Kinect because you can't use your legs with MOVE.

AceofStaves4918d ago (Edited 4918d ago )

Which actually makes Move the superior option for those of us who can't use our legs. ;-)

Edit: To the Person Who Disagreed: Sorry to burst your bubble, but since I can't stand or walk without crutches, and have to use a wheelchair some of the time, Kinect is pointless for me. Believe it or not, not every gamer is able-bodied, and disabilities can affect how some of us play games.

SpinalRemains1384918d ago

NO! He doesn't care how disabled you are. Lacking the ability to walk makes you a PS3 fanboy round here!

Rayz3d6yW0lves4918d ago

Kinect does BOTH! Just because you have to use a wheelchair doesn't mean you can't use kinect with YOUR HANDS genius

Gamefan124918d ago

uumm not so .. some games require the foot/leg , like the racing game where you need to step forward or back to break , and sonic you need to make a kick moment to do a boost

Cenobia4918d ago

omfg...are you trying to get a record for minimum time to one bubble?

What is wrong with you.

Killed4Less4918d ago

That's a great point about Move and Wii but Kinect can do those things for you as well. There is nothing that says you can't have a game that just requires the upper body.

I don't think it's an advantage over the other.

+ Show (2) more repliesLast reply 4918d ago
redsquad4918d ago

And you can't use buttons with Kinect... so?

aviator1894918d ago

That's great and all but how did this get approved? This is a very old video if I'm correct.

Fishy Fingers4918d ago

Month or so, but it appears it's "news" because it was on the TV :/

crazyclown4918d ago (Edited 4918d ago )

pretty old tbh

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50°

Air Conflicts: Secret Wars - PlayStation Move's Best Kept Secret

Air Conflicts: Secret Wars debuted in 2011, and later updated for modern consoles. However, it's the PlayStation 3 edition that stands out.

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20°

Joy Ride Turbo - The Beginning of the End for Xbox Kinect

Joy Ride Turbo launched 10 years ago today. The first title was Xbox Kinect exclusive, yet this sequel failed to support the device at all.

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300°

10 of the Biggest Video Game Hardware Failures Ever

Cultured Vultures: "Sadly, not all hardware is created equal, and no matter how much developers might try, some gaming hardware just fails to hit the mark. We’ve compiled a list of 10 gaming hardware fails, and boy did some fail hard."

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Knightofelemia823d ago

I would label the Power Glove, Kinect, and that Tony Hawk skateboard more as hardware addons hardware failure would be like the Virtual Boy and one day Stadia.

Magog822d ago

Kinect was bundled with every Xbox One and inflated the price on an already underpowered and low RAM machine so for the One it wasn't an accessory as much as a white elephant.

CaptainHenry916822d ago (Edited 822d ago )

Definitely the RROD but that power glove had a lot of issues as well. The Kinect just didn't work

822d ago
CrimsonWing69822d ago

Hardware add-ons are more like RAM or a video card, basically components that enhance capabilities or performance of the computer.

If you really want to get technical the Kinect is more of a peripheral device, kind of like a keyboard or mouse to a computer.

ThatsGaming822d ago

The person in this article obviously is not up on their gaming history....

Sega Saturn, Sega Dreamcast, Coleco Gemini, Commodore 128, Commodore Amiga, Atari 5200, Atari 7800 were all massive failures and in most cases cost their companies participating in future gaming generations.

Gamer79822d ago

Sega saturn (successful in Japan) and dreamcast were not failures.
Seems like you're not up on you're gaming history

septemberindecember822d ago

@Gamer79

How in the world are the Sega Saturn and Dreamcast not seen as failures? They both sold around 8M each, which is much lower than the ~30M that the Genesis had sold before it, and even the Master System before that. They were both the worst selling consoles in their respective generation (PS1, N64 outsold Saturn, PS2, GC, and Xbox outsold Dreamcast). Both of the consoles were incredibly short lived. The Saturn was discontinued in every territory but Japan after just three years. In Japan the console was discontinued after six years. Meanwhile the Dreamcast was discontinued worldwide in 2001 after launching in most territories in 1999 and in Japan in 1998. The failure of the Saturn and Dreamcast lead to Sega pulling out of the hardware market. Which, by the way, all of this occurred when Sega was massively dropping the price of their consoles quickly to compete. Sega was hemorrhaging money at this point.

None of this indicates a successful console. Saying the Saturn was a success because it did better in Japan is like saying the Vita is a success (they both sold around the same amount of units in Japan). Even the Wii U outsold these consoles worldwide.

Magog822d ago

The picture should be the 360 RROD. When I think of gaming hardware failures that's what springs to mind. Kinect and it's bundled price tag definitely hobbled the already underpowered Xbox One though for sure so I would give it a close second place.

porkChop822d ago (Edited 822d ago )

That's not what the author means by failures. It's about hardware that failed in terms of sales (Wii U) or just failed to deliver on its promise (Kinect).

Magog822d ago (Edited 822d ago )

Given that the 360 had a year head start, much easier hardware to develop for, was cheaper, and still ended up in third place I think it qualifies especially when you factor in the frustration and huge losses incurred by RROD.

porkChop822d ago

Selling over 80 million consoles isn't a sales flop. We get it, you don't like Xbox, but that doesn't mean the 360 is suddenly a failure.

Rhythmattic822d ago

Porky....
You know how many people I know bought a 2nd or third 360 due to RROD? Even when MS had to confront the issue with replacement systems, my mates couldn't wait for even the turnaround of sending it in, and waiting for a replacement.,,..,..
If that's how you consider it a win... OK.. but so is having 5 , of which 3 don't function.... Its a win win....mwhahahahaha

porkChop821d ago

"my mates couldn't wait for even the turnaround of sending it in"

You're acting like it would take months. When I sent my 360 in I got a new one literally 5 days later. As soon as MS had tracking confirmation that you sent yours, they'd send a new one to you the same day. No one is going to spend hundreds to buy a new console instead of waiting a week. I swear you guys pull some of the dumbest shit out of nowhere and think people will actually believe it.

Regardless, none of this changes the fact that this isn't what the article is even about.

Rhythmattic821d ago (Edited 821d ago )

Porky
"You're acting like it would take months"
Sometimes it could.. FFS.. 'Strya here...
Best turnaround I reckon was 2-3 weeks.....
Either way, My mates experiences still exist.. So Sorry, no point trying to earn Xbox Achievements when it doesn't feature in what was a situation you never dealt with,,,,
3 of my friends would disagree (overall, 10 extra Xboxes purchased)
Regardless.. MS sold a lot of 360's that was due to this reason.. That is sales. Fact

"none of this changes the fact that this isn't what the article is even about."
Headline says HELLO !
Oh and "Sadly, not all hardware is created equal," that's enough to pass this on without taking your article bias into consideration.....
As for the rest.... Ok.. But you've actually gone out of your way to give MS a Pass... Fap on.

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Aloymetal822d ago (Edited 822d ago )

Yup, and because of that big fiasco MS had to fork out 1 billion but knowing them I think they're very proud of the 360, it's the only time a MS console reached 80mil+ sales, RROD played a big part of that and a record they will never break again.

Rhythmattic822d ago (Edited 822d ago )

So true.. Even when MS accepted they where caught out in the biggest lie of any generation, The wait for a replacement was outweighed by just buying another, and having one be returned as a backup, which, btw, generally failed on first swap.
I own honestly can't believe MS tards are just supporting , or arguing why and what MS did by just dismissing it....

lonewolf10822d ago

Lol I had the Atari Jaguar, surprised its "competition" the 3DO isn't on the list too, both as "popular" as each other.

SullysCigar822d ago

Lol same. Played the crap out of Aliens Vs Predator and Tempest 2000 .... aaand that's about it really!!

lonewolf10822d ago

Sad but true that was pretty much it.

Kurt Russell822d ago

Agreed, I never actually saw a 3DO make it to retailers in the UK. At least the Atari Jaguar was sold for around 6 months.

lonewolf10822d ago

It made it to some my brother got one, fared just as well as the Jaguar so most probably hard to find in general.

darthv72822d ago

3do had way better games. Jaguar not so much. Neo Geo sold less than both and yet isnt considered a failure. Go figure.

LWOGaming822d ago

Stadia is a weird one. It hasn’t sold at all well but in terms of how it works it’s still miles ahead of Xcloud in terms of stability and performance. Xcloud is still a way behind and that needs sorting but it will be in time. Stadia for me is one of those things that will go down as a what could have been moments. With better marketing it could have been a roaring success. I still play it and it remains the best place in my opinion to play CyberPunk 2077. Only platform I have played it on without having any issues at all. The tech is great. The concept is fine. Marketing terrible. Shame really.

Magog822d ago

The sales model was awful. They should have teamed with an existing player to allow for local and cloud access to games or a gaming subscription service.

LWOGaming822d ago

It was a strange mess from such a huge company, as I said, as a system it works really well but without gamers it’s nothing. Such a waste,

LWOGaming822d ago

The Xbox One was Microsoft’s Nintendo Wii U. Undercooked, undersold and just an unholy mess. The thing is with any of these failures is to learn from them and thankfully both Nintendo and Xbox did just that to the benefit of gamers everywhere.

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