Amazing Ads Created by Sony PlayStation Move; Battle Against Kinect Just Beginning

Sony is trying to get more sales and attention for their new game device, the PlayStation Move. So, they created this amazing advertisement to promote the Move as a whole new game console.

The video advertisement first aired during last night's South Park episode, using a commercial that had been posted by kevin butler on YouTube about a month ago.

It looks like Sony is taking Kinect seriously as this commercial is longer and is timed right before Kinect's launch.

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seinfan2754d ago

Two liabilities going head to head, fool!

DORMIN2754d ago

Pew Pew Pew

This should get interesting

TheLastGuardian2753d ago (Edited 2753d ago )

Move ads are better and Sony didn't have to spend half a billion to make them. Kinect could've cured cancer with that kind of cash.

I think gigaware meant to say Kinet is no competition for the Move.

n4gno2754d ago (Edited 2754d ago )

Yep, no battle, move is for gamers and casuals, the more accurate motion controler, kinecteyetoy only for casuals.

EDit : why people are interested by marketing strategy, sells here ? only fanboyz and share holders are more interested by marketing, add, sells than games.

Heartnet2753d ago

They are good and funny adverts so :P

Sashamaz2753d ago

Its the same shit recycled over and over again, seriously you anti fanboy freaks are worse than 'WE' fanboys.

deadreckoning6662754d ago (Edited 2754d ago )

Gigaware is absolutely right.

Move and Kinect are for different markets. MOST gamers don't own BOTH a 360 and PS3, so in the majority of cases, if a gamer were interested in motion controls, he/she would just get the one thats available on their console.

A person who only has a PS3(and is interested in motion controls) is NOT going to spend $300+ just to play Kinect.

And a person who only has a 360(and is interested in motion controls) is NOT going to spend $300+ just to get Move.

Unless your consumed by ignorance...there is NO battle between Move and Kinect.

"why people are interested by marketing strategy, sells here ? only fanboyz and share holders are more interested by marketing, add, sells than games."

1. Why do YOU care that we care?

2. Just because gamers are interested in sales doesn't mean that they are fanboys, more sales means better support for the platform.

However, if ur obsessed with the idea of one console outselling ANOTHER console..then yes, yes u are a fanboy...because their is no rational way a gamer can benefit from the PS3 outselling the 360 or vice versa.

@Disagrees- Classic N4G. People would prefer hiding behind a disagree button than provide a logical argument LOL.

darthv722754d ago

i wish some would take that to heart. I think some just go looking to pick a fight and thats why they just cant leave well enough alone.

AceofStaves2754d ago


I can't see either Move or Kinect getting people who own only a PS3 or 360 to buy the other console just to use the motion controllers. At least not until there's compelling exclusive software to justify the purchase.

raWfodog2754d ago

and I am interested in neither, at this point.

I have a hard time seeing a lot of casual gamers picking up a 360 or PS3 just to get Kinect or Move. And even though it may appear at face value that these two techs are in direct competition with each other, once you pull back the layers you can see that the only ones who really care if one does better than the other are fanboys.

UltraNova2754d ago

The real deal here guys is people who own a Wii and want to upgrade which one they will choose.

If by the word upgrade you mean choosing Kinect which appears to offer what the Wii did for the last 5 years then its your opinion/definition of the word.

I believe and therefore is my opinion that most Wii owners in there process of growing up (no pawn intended) or simply want something more engaging and mature will not opt for Kinect but for Move.

And that's were Sony's Move is primarily aiming and in my opinion accurately so. People who already own their ps3's and 360 will eventually give it try Move and Kinect respectively, I agree they wont buy the other console , unless someone offers something so radical and new which I dont see happening), its all about the untapped market.

lowcarb2754d ago

Great commercial but I don't see this as an attack on Kinect or Wii. This is just in time to raise some awareness for Move this coming black Friday and holidays. All MS ane Sony are doing is setting themselves up for next gen that way Wii can't run away with casuals again. Just seems like Sony guys here lately have only been caring about sales and not about games which one is lacking.

Odin7772754d ago

I think you underestimate how influential ads can be. For example: there is a girl in my music appreciation class who hardly ever played games and bought the Move recently due to sony's ads. I'm sure many other people are doing the same.

gigaware2754d ago (Edited 2754d ago )

But I was talking about people with their minds made up and excited and impressed with Kinect could care less about Move. Sony will not be able to compete with kinect on any level or in any context. Kinect will out sell Move by more than 5 to 1 and will massively boost Microsoft's market share. No way in hell will Sony be able to compete with Microsoft with a Wii clone against something so new, advanced and revolutionary.

commander2753d ago

so sick of these ppl. Claim superiority because you cant make a choice.

people who own 360s and ps3s are the people who early adopted the 360 found out it was garbage and then bought a ps3

blumatt2753d ago (Edited 2753d ago )

But the PS3 doesn't need its new motion control scheme to get 360 only owners to buy it. The PS3 has a ton of exclusives that are coming out for it that beg to be played. Twisted Metal, Socom 4, Resistance 3, Killzone 3, Gran Turismo 5, Versus 13 (if it stays exclusive. I hope so.), Motorstorm: Apocalypse, LittleBigPlanet 2, etc. And that's without even mentioning any Move games, though the only Move game that could get someone interested in buying a PS3 JUST for the Move would be Sorcery, which looks very intriguing.

dredgewalker2753d ago


Agreed. We all want both to sell well so that developers pay attention to them and make more games. But some people just argue just for the sake of feeling better with their purchase. I never imagined the gaming industry would turn out this big when I started out with an Atari and Intellevision.

+ Show (8) more repliesLast reply 2753d ago
DEA Fresh2754d ago

Anybody else find it funny while watching the move commercial an ad for kinect pops up.

eliasg2754d ago

old technology . Kinect is the future!!!

frostypants2753d ago

Kinect is no more an improvement over the EyeToy than Move is over Wii.

10thnightvolley2754d ago

watched the ad... MEH! seen that b4

skrug2753d ago

seen, err rather i heard it (someone else was watching tv) about a month ago on tv in Canada.

Terror_B2753d ago

LOL, completely right, there will be no battle. No-one cares about Move, its nothing but a Wii-mote rip off. If people want to play games with a physical motion controller they will play a Wii where the games are designed for it. They way they have tacked on motion controls for PS3 games is laughable and the dedicated ones are pathetic.

Kinect is the newest and most innovative motion controller out there. Its even much more that a controller.

Sony fans have reached a new low bashing Kinect, they are really butthurt are are so raging that its getting all the attention.

Incipio2753d ago


Move is Wii + better tech and spacial recognition & tracking. You'd have to be a complete tech n00b like yourself to say it's just a ripoff.

Move has tons of potential, and I guarantee you'll know that just by playing ping pong, not to mention all the other games that are and will be DESIGNED WITH MOVE INTEGRATION.

ShadowRyuX2753d ago (Edited 2753d ago )

Sony should just get Oprah to talk about PS3 and the move on her show like Microsoft did with Kinect and watch their sales grow exponentially.

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Shanks2754d ago (Edited 2754d ago )

Kinda old.

-Alpha2754d ago (Edited 2754d ago )

Not only is it old but the article writer totally lied to create pointless controversy.

The video isn't new, Sony isn't using it to battle Kinect, and it isn't being promoted as a new console. On top of that he says "ads" when it's just the one same old one we've seen for a long time.

This has been on TV, it wasn't a Youtube exclusive, this website clearly lacks the ability to do some basic research.

The whole thing is a blatant lie, so why promote and approve it?

OSU_Gamer2754d ago (Edited 2754d ago )

Not to mention this line:

"So, they created this AMAZING advertisement to promote the Move as a whole new game console"

Thats non biased credibility at its finest.

Killed4Less2753d ago

"The whole thing is a blatant lie, so why promote and approve it?"

Desperate. Kinect is getting the love, Move is taking a back seat. Maybe not so much Sony themselves but their cult like following and journalists looking for hits.

Longrod_Von_Hugendon2754d ago

I never seen that ad before. Cool! Now that's how you demo a new product goddammit!. lol

Rayz3d6yW0lves2754d ago

They had tons of time to advertise Move and capitalize on the head start but they decided to use word of mouth instead. Now that kinect is HUGE and grabbing headlines they wanna try and steal the thunder? Who's in charge of Sony's marketing?? Strike when the iron is hot. Unless they want to try confuse best buy buyers again, make them believe move is actually kinect. I mean if they're dumb enough to buy firmware...

scar202754d ago

Well sony rather use the money they have to support game development rather than move i bought move and i like it hell even my friends have asked me if it was worth it and i told them yea.

hoops2754d ago

Sony does not have MS money to advertise like MS. Has nothing to do with putting funds in other areas.
The truth of the matter is MOVE advertising was lackluster. Move for core gamers is superior to Kinect in almost every way, however Sony sat on its ass as it does with all its marketing and now Kinect will steam roll it

10thnightvolley2754d ago

sony had the move in a sweet spot but didnt capitalize and market the hell out of it like they usually do and they have that matter how hard they try kinect thunder is too loud to go down now the cat it out the bag .. and the hype is on bigger than 360 lunch.

Simco8762754d ago

Actually that was best buy hiking those prices up for firmware updates. Troll

Let Kinect spend huge money on marketing, get the casual market from Nintendo, and get crazy over your sales numbers. I will never go the route of the casual gamer.

PS3 is the only one staying true to gamers, not farm-ville loving casuals

hoops2754d ago

You actually think Sony does not want Wii market-share? LOL
Why do you think they brought out MOVE?
Almost every single MOVE title that is made from the ground up is CASUAL Wii like shovel-ware. And you will see more of those titles from Sony and 3rd party devs.
The only difference is Sony is patching existing games with MOVE support. But the games that are MOVE from the ground up are all CAUSAL and identical to the Wii just with better graphics and accuracy. Still their CASUAL non gaming type of software.
The only market-share left to grab is from the Wii.
MS and Sony brought out their versions of motion controls to get this market-share. If you think not, I have swampland in Florida for you

Silly gameAr2754d ago (Edited 2754d ago )

Maybe Sony didn't see a reason to throw crazy money towards Move marketing.

Maybe Move isn't as big a gamble as Kinect is for MS. Just a new way play play. Move doesn't claim to be anything else. Word of mouth is just fine as long as the bulk of the money goes to what really matters.

You seem like a person who buys into hype way to easily.

visualb2754d ago

alt account n4'35023525 , debubble and destroy

frostypants2753d ago (Edited 2753d ago )

"Now that kinect is HUGE and grabbing headlines they wanna try and steal the thunder? "

What universe do you live in? Kinect is getting the same review coverage that Move got. You're acting as if it's getting Wii-like treatment, and it's absolutely not. It's still not a household name, Joe Consumer still doesn't know what it is, and I've only seen a couple of TV spots (which were TERRIBLE, by the way...the worst console spots since the early PS3 ads).

Even Move sold well and had shortages when it first came out (extra controllers can still be tough to find). We've yet to see if MS's marketing spending spree for Kinect has worked.

And like everyone else is's a system for why exactly do you care?

Jazz41082753d ago

I told my mom who lives in fort wayne ind that I enjoy gaming. She was looking for christmas ideas and called me out of the blue and said this kinect wjatever it is all over our Sunday paper. Would you like that for christmas? Ms is advertising this everywhere and we now know where there money went as there were big launch events in almost every major city so I respectivley disagree with you frostypants. Btw I don't want kinect.

Sheikh Yerbouti2753d ago

What's Microsoft's ROI marketing Kinect? I don't know their projections, but I think 500 million over the next year is kind of crazy. This is not going to make them the next Wii. I think Sony may make more of a profit with Move just by not treating it like the end-all be-all.

Remember, they considered EyeToy a success. Riiight?

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Dannagar2754d ago (Edited 2754d ago )

It's hard to compare MOVE to Kinect because you can't use your legs with MOVE.

raztad2754d ago

this is actually false.

AceofStaves2754d ago (Edited 2754d ago )

Which actually makes Move the superior option for those of us who can't use our legs. ;-)

Edit: To the Person Who Disagreed: Sorry to burst your bubble, but since I can't stand or walk without crutches, and have to use a wheelchair some of the time, Kinect is pointless for me. Believe it or not, not every gamer is able-bodied, and disabilities can affect how some of us play games.

SpinalRemains1382754d ago

NO! He doesn't care how disabled you are. Lacking the ability to walk makes you a PS3 fanboy round here!

Rayz3d6yW0lves2754d ago

Kinect does BOTH! Just because you have to use a wheelchair doesn't mean you can't use kinect with YOUR HANDS genius

Gamefan122753d ago

uumm not so .. some games require the foot/leg , like the racing game where you need to step forward or back to break , and sonic you need to make a kick moment to do a boost

Cenobia2753d ago

omfg...are you trying to get a record for minimum time to one bubble?

What is wrong with you.

Killed4Less2753d ago

That's a great point about Move and Wii but Kinect can do those things for you as well. There is nothing that says you can't have a game that just requires the upper body.

I don't think it's an advantage over the other.

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redsquad2754d ago

And you can't use buttons with Kinect... so?

aviator1892754d ago

That's great and all but how did this get approved? This is a very old video if I'm correct.

Fishy Fingers2754d ago

Month or so, but it appears it's "news" because it was on the TV :/

crazyclown2754d ago (Edited 2754d ago )

pretty old tbh