It was announced by EA Sports today that the FIFA franchise has surpassed the 100 million sales mark. This includes all releases of the franchise, not just the most recent FIFA 11. By hitting this mark, FIFA has become the highest selling sports franchise of all time. EA is rewarding their fans by releasing the FIFA Ultimate Team DLC for free. Ultimate Team is a card-based player management game that can be played within the game. The card game’s popularity has carried over to popular EA franchises such as Madden and NHL.