Gears of War lynchpin Cliff Bleszinski believes Sony undersold Heavy Rain but not marketing the game directly to women.
Speaking in an interview with BioShock creator Ken Levine posted on Irrational Games' website, Epic design director Cliffy B explained, "I hate to sound misogynistic but it feels like such a great game for a girl who wouldn't normally play games.
"Because women love true crime! I don't know what it is. I've said it before – they love two things in life: queso dip and true crime.
"Y'know, you'd see Heavy Rain advertised in PlayStation Magazine and things like that. I'm like, dude why isn't this in Entertainment Weekly? Why aren't you marketing this to the right crowd?