Submitted by Call_me_Ishmael 1648d ago | news

No Correlation Between Kinect Game Reviews and Sales, Says Microsoft

With Kinect launching next week, Microsoft is everywhere talking about it (it even recently showed up on Oprah, among other daytime TV shows). Microsoft's Interactive Entertainment Business boss Aaron Greenberg recently discussed, among other things, the subject of Kinect's launch games and how they will sell well even if they don't receive high scores from reviewers.

Asked about the importance of review scores for Kinect's slate of launch games, Greenberg told Eurogamer, "I don't know. For us, these are different types of titles and experiences than maybe some of the games traditionally that are targeted to the core market. So the correlation between a review score for Halo: Reach and sales is very high, but Kinect Sports is more about just having fun. (Aaron Greenberg, Kinect, Microsoft, Xbox 360)

Alternative Sources
catguykyou  +   1648d ago
Translation: The people who would be reviewing these games are not the people we are gearing this tech and/or games to. The people who would read and care about the reviews being written are probably not the people this tech/games are geared toward.

I sort of understand this. Soccer moms aren't going to care what Kotaku/Gamespot/IGN thinks of the neat Oprah recommended toy they bought. They aren't that invested. These are the people that MS is gearing Kinect to......which is why I hope it fails horribly.
ryuzu  +   1648d ago
Literal translation : Quality doesn't matter, we're just going to batter people into submission with our marketing budget.

Well, at least MS isn't deluding themselves about who the audience for this is - it's just some people here who are deluded.

Game-ur  +   1648d ago
They desperately need the 500m ad budget, to cover-up the bad reviews and lack of word of mouth recommendations.

The Kinect may set a record for biggest sales decline after the initial effects of the ads and holiday shopping spree fade out.
-Alpha  +   1648d ago
It's a huge concern because essentially they are chasing after a non-gaming crowd without care to how we see the product. Thus, it wont necessarily be a product for us gamers, despite the fact that we keep comparing it to Move and MS keeps stringing us along with promises of hardcore games. Right now the priority is the non-gaming crowd.

And Game-ur, Reviews wont matter for Kinect's audience.

Especially since Kinect is something that will be reviewed by Soccer Mom Magazine Monthly or Oprah's Buyer Guide (those don't exist, but you get the drift)

Those reviews will be more positive, there are actually people who find Kinectimals to be a big, new, and enjoyable product. They will review Kinect from their perspective, the perspective of the non-gamer. It's THOSE reviews MS will gloat about because it's those reviews that will matter to the main audience. Why would MS care about Gamespot's review if the product isn't aimed at regular Gamespot users?

But reviews really aren't something this new audience cares about in general. They are sold on the wow factor, the advertising, and the fact that this is going to be a heavily talked about product.

Gamers seem to think that "the most hardcore product will sell the best" but it's not true, and these people are going to be in for a shock if they see Kinect sell so much.

The giant advertising campaign and the exposure is sure to sell 360s this Christmas and no matter how much we may hate it MS simply doesn't care because they are no longer selling the product from our perspective.
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visualb  +   1648d ago
catguykyou and ryuzu
you are both spot on
jonondaspot   1648d ago | Spam
Game-ur  +   1648d ago
Half a billion $ and surprised holiday shoppers will defiantly drive big initial Kinect sales, but the key is always sustainability, and that needs real quality, word of mouth and the "it" factor. These are the things selling Iphones and Wiis, ads only start the ball rolling.

Halo has one of the biggest marketing campaigns in gaming, but if it wouldn't have become one of the biggest franchises if it wasn’t a great game in the first place.
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sikbeta  +   1648d ago
Basically they're trying to sell shovelware and a faulty add-on with a $500 million ad campaign in a way people don't realize how crappy are the stuff they are getting ....
blind-reaper  +   1648d ago
Im totally in for marketing, my major is in marketing, but basing the success of your product solely in market F**KING SUCKS!!
N4WAH  +   1648d ago
"but Kinect Sports is more about just having fun."
Isn't that what ALL gaming is suppose to be about, just having fun / being entertained?
Just more fluff, spin and damage control from MS's #1 PR guy, Greenburg.
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bviperz  +   1648d ago
"Gamers seem to think that "the most hardcore product will sell the best" but it's not true, and these people are going to be in for a shock if they see Kinect sell so much."

Going to disagree with you there. It's not the most hardcore product that sells the best, it's the product with the most quality that sells the best. And before you jump on, think about it. We both said 'best' not 'most'.
gigaware  +   1648d ago
So that is the way you see it? Some might see it a different way. Maybe he went after the haters and anti Microsoft journalist telling them you can purposly try and kill Kinect's reputation but it wont matter because the consumers will vote with their pockets.

Reading your comment and what is said I'm guessing you hope Kinect fails for much different reasons.
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catguykyou  +   1648d ago
You can read my comment history and gather a little more info before you judge that.

I primarily hate motion controls and see them as gimmicky. No console bias on my part.

PS3: cgkyou
X360: DRUG5
Wii: too many stupid friend codes to list

I also own:
Sega Master System, Genesis, Saturn, Dreamcast, game gear
NES, GameBoy (pocket and color), Super Nintendo, N64, DS. DS Lite
Playstation, PS2, PSP
Decent Computer.
My general rule has been, if it has good games on it, it's worth a purchase, if not now, then down the road.
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gigaware  +   1648d ago
Owning other consoles doesn't mean much I can only go off of what you say in your posts I also own the xbox, PS3 and Wii and I favor the 360 by a big margin. Microsoft knows Kinect has high demand and reviewers not use to motion being on the 360 and haters hating will have no effect. That is all that was said. Move sells and the game scores for it where low because reviewers throw their thumbs down at motion on so called hardcore consoles.

Don't be naive their will be an army of media trying to stop Kinect in its tracks.

I called you out because the notion consumers are being suckered or are too stupid to know any better when they buy Microsoft products is a PS3 fanboy mindset. If you don't buy PS3 you are an idiot so childish. People will buy Kinect because they like the tech and the new way to play with new games they will or did enjoy.
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catguykyou  +   1648d ago
Now, I'm just confused. Are you calling me a Sony or MS fanboy? I've simply stated that if we don't want motion controls to be seen as the standard for the next gen consoles (maybe even the only option), then they need to not sell well. If they sell really well, both Sony and MS would have to consider making them standard or even worse, mandatory.

From my comment history, the only thing I ever bash is motion controls so you can say what you want but you haven't shown me any reasons that justify your opinion of me.

Maybe a few quotes that you see that justify your reasoning? (--btw, this is not meant to be stand-off-ish. I simply don't want to come off as being how you say I am and if you are able to point out what you see, maybe I can either explain it or learn from it ---)
gigaware  +   1648d ago
Quote? Tricky one aren't we
"I don't know how reviewers will grade those games because they're so unique and so different to what the reviewers have played with controllers. We'd love to see great reviews but I don't think you'll see the same type of correlation between reviews and actual sales of the game, would be my guess."

What he is saying in a respectful way is Kinect will have bias reviews and it won't matter because people will like the offerings and tech. That's all that was said your translation is well designed flame to turn the tone of this article into a flame pit.

He didn't say, suggest, hint at a darn thing about Microsoft only caring about the causals or ignoring the so called core base and how they make their descisions.

Microsoft did not say they know the mass casual consumer pool will ignore mainstream media and who needs them anyways Muahahaha. Microsoft said their will be biased reviews put as delicately as your comment with a hidden message.
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catguykyou  +   1648d ago
Microsoft is focusing Kinect marketing toward a casual market. This is no secret. I seriously doubt MS or any company would ever say FU to their core audience nor did I suggest they were.

I simply stated that what I believe his statement meant is that reviews wont matter because the people the reviews are being written for, aren't the people they are trying to sell those games to. Do you think that Kinectimals is made for hardcore gamers that read any of the sites that I listed? What about Kinect sports, adventures, Dance Central, Joy Ride, Your Shape, EA Active 2, Motion Sports, Zumba, Dance Masters, Biggest Loser, Brunswick Bowling, You don't know jack, Getting fit with Mel B., Deca Sport Freedom, Fantastic Pets, Michael Phelps, Game Party, Adrenaline Misfits, MJ the Experience, or Sonic Free Riders?

For example, if I wrote a children book and found that it had been reviewed by a site that specializes in adult mystery novels, do you think I or any of the people that would consider buying my book in the first place would care? The book wasn't made for them in mind. The games that are initially coming out for Kinect are not made for the hardcore gaming crowd. They are trying to bring more gamers into the market by appealing to casual/non-gamers like Nintendo successfully did with the Wii. MS has stated this. They have also stated they will not ignore the core gamers either and I'm not claiming they are so what is the problem? Where is the subtle flame bait in that?

The only people that would have an issue with what I'm saying are the people who are looking for a reason to get defensive. I haven't said a single BAD thing about MS. I only stated what I think they mean with that statement which in itself isn't bad either. They are gearing this toward a market group that makes sense to gear it to. With competitors showing success with similar tactics, MS hopes to repeat this success by taking a spin on motion controls and putting out something different. By coming out and saying that they don't care about any reviews (good or bad) from the normal go to game sites/ reviewers is completely logical because they aren't apart of this market group they are trying to sell to. Nor will that market group even read those reviews.

Would it be better if I said that I hope Move fails horribly too? I do. I say this in several of my other posts for the exact same reason. I don't want to see motion control become a standard thing. It is gimmicky. That is the only opinion I throw into any of this and it is not console or Company specific.
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radphil  +   1648d ago
"Microsoft did not say they know the mass casual consumer pool will ignore mainstream media and who needs them anyways Muahahaha. Microsoft said their will be biased reviews put as delicately as your comment with a hidden message."

I'm sorry...but why in the world do you have muwahahaha put right there?...
Keith Olbermann  +   1648d ago
if reviews dont matter....
why not let gaming sites post reviews?? I think they matter more than they are leading on. Moms wont spend the money on this. They already have the Wii. This is spin.
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NYC_Gamer  +   1648d ago
people who support this hardware wont care about reviews

at least explain why u disagree
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visualb  +   1648d ago
"at least explain why u disagree "
do you really think they can do that? really?

one thing is pressing a button...another thing is expressing the logic behind doing so (or lack thereof)

Killed4Less  +   1648d ago
I disagree because I support this hardware and I care about reviews.

What more is there to explain? Just because I am interested and want the tech doesn't mean I'm not looking for quality experiences with it. Right now, there isn't much of anything in the launch titles that does it for me and the reviews might help me to pick one of them to give it a try with beyond the bundled Kinect Sports.

But these gamer mags cater to the core gamer and casuals just simply don't take it that seriously and don't live and breath this stuff. They will buy a game simply because it looks fun or because their friends have it. Not because IGN scored it 9/10.
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Troll_Police  +   1648d ago
Damage control. Sounds like they know Kinect games will get bad reviews.


The poor reviews will scare off the few core Xbox owners who were thinking of getting Kinect and soccer moms and grandparents will not shell out $300 for this thing.
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Godmars290  +   1648d ago
And yet they expect it to sells regardless. That they actually don't care if its a poorly reviewed product, just that it sells.

I'm just wondering how many people who don't own a 360 are going to buy Kinect thinking they don't need an Xbox. You know its going to happen.
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catguykyou  +   1648d ago
It will. It was an issue with the Balance board and the Wii. People would go into Gamestop and buy the board thinking it was a stand alone thing. They would have to explain to them that it only works with the Wii.
gamingdroid  +   1648d ago
"And yet they expect it to sells regardless. That they actually don't care if its a poorly reviewed product, just that it sells."

No, MS don't care about poor reviews from a the wrong target demographic!

Trying to sell a truck to a sports car enthusiast wouldn't work to well, would it?
lzim  +   1648d ago
I'd expect it to sell for the UI extension functionality (remote gesture and voice control and the teleconferencing thing).

It isn't the cheapest teleconferencing platform but it does work and you'd get a gaming and entertainment machine too.
KratosGirI  +   1648d ago
From what I've seen, kids are probably gonna go crazy for it.
lzim  +   1648d ago
= commercials and an immunity to common sense
8008  +   1648d ago
So basically Microsoft are saying "inb4badreviews!".

Touché Microsoft. Touché.
blackburn5  +   1648d ago
A$$ covered. Ignore any bad reviews and buy it anyway because of 'fun'.
MajestieBeast  +   1648d ago
Yes if flailing like a moron using broken hardware is their definition of fun.
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lzim  +   1648d ago
that isn't fair. That's just how the marketing guys spun it. Kinect will fail if game devs can't make good software for it and if it can't be unplugged from Xbox and used for PC.
Tazz1992  +   1648d ago
So is this an excuse for saying that the people may just be reviewing it and giving it a bad score because its not geared towards them or because the games do not work properly like there suppose to?
If i was to review it i wouldn't even think about it not being geared towards me because theres already a lot of games out there that are not for me but i would rate the game appropriately.
koehler83  +   1648d ago
Then why even bother sending out review hardware?
AceofStaves  +   1648d ago
Mr. Greenberg makes a very valid point. There's a segment of the gaming audience that pays little to no attention to the reviews of titles. They simply buy what they think they will like. The success of companies like Big Fish and Popcap prove just how profitable the 'casual' gaming market is.

It's like the summer blockbuster "popcorn" movies. The critics may pan them for being simplistic, poorly written, and badly acted, but more people around the world saw "Transformers II" than "Frost/Nixon."

I see Kinect as being review proof, in a way. It will sell, regardless of the official reviews. Its real test will be word-of-mouth, as I've said before: the reviews owners give to their friends and family, etc.
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archemides518  +   1648d ago
mindless fanboys get it no matter what...just like the 7 other replacement xboxs they bought
units  +   1648d ago
funny how every kinect article
is ruined by sony fanboys
Blaine  +   1648d ago
"It was such a good article, until the Sony fanboys burst in and ruined it for us people looking forward to Kinect :,(..."

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hamburgerhill  +   1648d ago
Reviews wont make any difference on the success of Kinect. I do how ever wonder if MS plans on one day having two consoles on the market.

360s=casual box


720=core box.
lzim  +   1648d ago
they don't and have said so often.
trippyaaron  +   1648d ago
so if you dont pay $50 for online, you can't download the necessary update to play kinect?
Joostin  +   1648d ago
If reviewers say Kinect Sports is lame and not fun at all...isn't that a direct correlation between reviews and sales? No one wants to buy a game for the "fun" of it, if it is proven to be "un-fun" lol.
AceofStaves  +   1648d ago
Not everyone who plays video games reads reviews, though. Plenty of people blind-buy their games, picking up titles without checking out the reviews first.
gypsygib  +   1648d ago
That's sad...if the games fun it would receive good reviews, if it's not fun, then bad ones. Kinect games will sell due to marketing, not quality. Ignorance is becoming endemic.
divideby0  +   1648d ago
this is kind of the way for all new consoles, few launch games and only one gem out of the bunch, but for a add on its kind of disheartening.
I aint buying Kinect now, price and the shovelware they are calling games and the target audience is like 13 and under.
Waiting till next year and I think the potential of Kinect will show or once again, will just take the pass.
owing all the consoles affords you not to buy
rwest78  +   1648d ago
75 Milliion people....
....have purchased a non-hi def gaming console for which the huge majority of the software is complete shovelware and despite inferior hardware. Why does Kinect need to be any different. MS has simply come up with the new gimmick, and the majority of sheep will completely embrace it. Let them have it.

The rest of us can enjoy something completely different, and better.

Hey, I'll bet that more civics have been sold than ferraris. Does that make the civic better? I don't think so...
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alb1899  +   1648d ago
I think you guys are making a big deal of it. Kinect is made to get fun with friends, family or parties and eventually when the developers know it better there will be some interesting games.
alb1899  +   1648d ago
I dont think that any sport game of wii is reviewed as halo or uncharted....thats what i understand that there is a difference between have fun and take games seriously.

I will play alone God of war or gears of war but dance central i will prefer to play it with my kids and wive to have fun.

No matter how hard i try i can not see kinect as bad product as you guys do but thats why people says in every head there is a world.
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Droid Control  +   1648d ago
''The people that will buy Kinect have no quality control. They don't know the difference between a quality AAA game and a price of trash.''
Blaine  +   1648d ago
Will Microsoft ever stop
pretending like they invented the concept?

ffs, Sony's been doing the camera games since the PS2! And that's only what I know, it's probably not the first camera-based motion gaming that was available either.
alb1899  +   1648d ago
They say is the first concept without controls not first camera.
Killman  +   1648d ago
The Eyetoy did not have "controls" either. Are you trying to say first concept without controllERS??? Okay, once again, Eyetoy came before Kinect.
alb1899  +   1648d ago
I had a ps2 and i almost did not know about Eyetoy........this is irrelevant to me.
I just want kinect not Eyetoy and I don't care witch come first I just feel kinect is right and as me you'll see will be millions.
QuantumSponge  +   1647d ago
My 2 cents: This whole "motion control mania" is getting to be the gaming industry's kidney stone. Let's just hope it passes quickly.
Orange Juice  +   1646d ago
Hear that xbox gamers? Kinetic is not meant for hardcore gamers. It is a toy that is geared toward children and mothers, and this is straight from ms's mouth. I sure wish they put that r&d/marketing money toward something that would actually benefit the current fanbase.

Way to go MS, the true gamers company!

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