There has been a "euphoric reaction" to Kinect for Xbox 360, Microsoft's European VP of Xbox 360 Chris Lewis has told MCV.
Asked what he made of the response to Kinect, Lewis said: "I think we have seen a euphoric reaction to it. The key is getting people in front of the technology and experiencing it. It's only when you start to play that it really comes to life. That's why we're doing so much trial around the UK and other parts of Europe."