Bioshock, developed by 2K Boston and 2K Australia (formerly known as Irrational), is currently the number one selling game in the UK marketplace, accounting for 58 per cent of all full-price game sales and becoming the second-fastest selling Xbox 360 title of all time – right behind Epic's own Gears of War.
"The folks at 2K Boston and 2K Australia have done a really fantastic job with this game," said Rein. "We like to think we set a high bar with our own games, but more importantly we give our licensees the opportunity to take what we've done and do something even better with it."
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