LoveFilm is looking to bring LoveFilm to Xbox 360 and Nintendo Wii.
Group digital officer Lesley Mackenzie has said that the firm has begun initial discussions with Microsoft and Nintendo with regards to bringing its streaming service to other consoles.
Although nothing has been certified yet, Mackenzie said she would "love" to get LoveFilm on as many platforms as possible.
It was noted that a recurring problem in expanding to other platforms are technical standards, where each console, connected-TV or set top box usually requiring costly bespoke development.
Regarding the service's November launch on PlayStation 3, Mackenzie said that Sony is a "great technology partner" and that LoveFilm's XMB application will not compete with the PS3's own Video Delivery Network.