IGA Worldwide, Inc., the largest independent in-game advertising network demonstrates continued momentum as they announce a new 3-year partnership with game publisher Codemasters. IGA will deliver both dynamic and static advertisements into a range of future titles from the publisher. "We are very pleased to be extending our partnership with Codemasters," said Justin Townsend, CEO, IGA Worldwide. "The company's dominance in the racing genre is one of the most relevant and important for advertisers, with a very high concentration of the valuable 18-34 male demographic. Codemasters has consistently proven itself as one of the most advanced producers of world class racing and action games and its future portfolio will be no exception."