Edge: Inside the cavernous Anaheim Convention Centre, 30 miles west of downtown Los Angeles, worship is in full session. “This word is power. This word is identity. This word is our word,” bellows Blizzard’s answer to Billy Graham - senior vice president of creative development Chris Metzen - to rapturous approval from the 20,000-strong crowd gathered at his feet. Behind him a single word is emblazoned across a huge screen: ‘Geek’. This is a man who knows his audience.
Ladies and gentlemen, welcome to Blizzcon - where the faithful gather to genuflect before their holy trinity: StarCraft, Diablo and, of course, World Of Warcraft.